Healthcare and Twitter Ads
May 22, 2018

Healthcare and Twitter Ads

Toni Reifsteck | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

Twitter Ads is one of many digital marketing platforms used at my organization. It is used as part of a larger marketing campaign. It is rarely used alone.
  • Twitter Ads does really well for brand awareness. With a decent budget, you can amplify your organization's message.
  • In recent times (thanks to the current administration) Twitter has seen a resurgence. Users engage more on Twitter than ever before.
  • Certain affinity groups are more prolific on Twitter .e.g Black Twitter. We have had success using Twitter Ads to market medical conditions common in women of color.
  • Some campaign objectives don't give you access to users' timelines. I find that disappointing.
  • Targeting is hard to use. The only way to find out which audience is better suited is to to manually split test them.
  • We have had success with a handful of campaigns...mostly those geared to affinity groups. I am hoping new features i.e. Promote Mode, App and Video Campaign options will give us more opportunities to engage with our patients.
Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like.
Twitter Ads is well suited if you are working with a big budget and can afford to spread your spend around. It can be cost prohibitive as conversion has never been significant enough to justify utilizing it consistently.