Good platform but not the first I would leverage
February 05, 2019
Good platform but not the first I would leverage
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
We leverage Twitter Ads to reach a B2B audience in order to build brand awareness and drive top of funnel traffic to our website. We also leverage custom audiences and remarketing throughout the funnel.
- High level of audience engagement when targeted appropriately.
- Good blend of targeting tactics.
- Intuitive interface for building and launching campaigns.
- Need more in-depth targeting options.
- Would be great to allow better targeting around demo and firmographics.
- More transparency around cost and factors influencing CPC.
- Measuring the campaigns on an even or algorithmic weighting suggests that Twitter Ads do make a contribution to overall campaign success.