Uberflip is a fantastic tool if you know what you're getting is what you were looking for!
Updated February 28, 2023
Uberflip is a fantastic tool if you know what you're getting is what you were looking for!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Uberflip
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stakeholders can all utilize to create both general content as well as customized content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.
- Tagging for easy creation of content streams
- Integrations with various media sources for quick import
- Out-of-the-Box Analytics
- CRM/MAP integration
- Hub design and customization - takes way too long to make changes
- Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
- More integrations with other ABM tools
- Pricing structure can be a bit rigid, allow for more customization based on company needs
- Sales Enablement
- Personalization at Scale
- Positive ROI, can tie directly to Uberflip content hub
Yes, they have certainly benefitted from being able to curate content for a prospect and customize the look and feel with their logo. We have also been able to include CTAs with a reps calendar directly on them for easy follow up. Overall a solid sales enablement tool that could create opportunities and pipeline for ABM programs and general demand marketing.
It is easy once you get the hang of it and understand what you can and can't do in Uberflip. As mentioned before, there are some limitations around what you can actually create natively in Uberflip, its pretty much just blog posts unless you do customizations on content types where you can have things like case studies reflect with different styling. Everything else in terms of content format must be brought in through integrations. Once you have all of your content imported its very simple.
- Ceros and PathFactory
Ceros is a completely different type of tool, and didn't have the full functionality we needed. PathFactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed us with their sales pitch. I think we made the right choice.
Do you think Uberflip delivers good value for the price?
Yes
Are you happy with Uberflip's feature set?
Yes
Did Uberflip live up to sales and marketing promises?
Yes
Did implementation of Uberflip go as expected?
Yes
Would you buy Uberflip again?
Yes
Using Uberflip
20 - Marketing and Sales
3 - Marketing Operations skills, marketing skills, design skills, sales managers with broad skill sets.
- Account-Based Marketing
- Custom Content Hubs
- Content Management
- Tying ad campaigns directly to a custom landing page for increased engagement
- Leveraging bombora intent signals to customize content on a dynamic landing page
- Linking directly to sales team calendars through our hub
- Event based content hubs
- Host podcasts
Evaluating Uberflip and Competitors
Yes - Wordpress blog/resource center.
- Price
- Product Features
- Product Usability
Product features and ease of use were the top considerations. We wanted something that could do everything we want and didn't take a ton of resources to get there and Uberflip did that and more.
Understand what we do and don't need to customize in our contract. There were features we didn't use and other aspects that we needed more of like custom branding hours. If we could have made a trade off to lose a feature and get more of those hours I think we would have been happier with our decisions there. If we are talking broadly about comparing vendors, I think just having a clear list of requirements versus nice to haves would make it easier.