Unbounce review from a B2B marketer specializing in SaaS
March 31, 2017

Unbounce review from a B2B marketer specializing in SaaS

Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Consultants & Small Businesses - $99

Overall Satisfaction with Unbounce

Unbounce is being used by the marketing department and especially by those of us into performance marketing. It is used to drive signups, leads and opt ins. I have also used it for various clients across many industries.

It helps you build landing pages as you want them and it also has templates to start with and edit them to your liking.
  • One of the core strengths of Unbounce is that you can edit any element easily, from that lightbox to the thank you page and craft the page you need according to your copy, instead of tailoring your copy to your landing page.
  • Another strong feature for advanced uses are the hooks, which you can use between your landing page and the signup page of your software to make sure that no lead is untracked.
  • Lastly, it has a mobile version where you can edit the mobile or the desktop version with or without affecting one another.
  • Did I mention it's ridiculously easy to add tracking codes?
  • I'd like to see more templates and more variety in their templates. On Themeforest there are some good ones they could mimic.
  • Since it's a complex product rarely some glitches might arise in the landing page creation but the support team is always fast to answer and helps immensely.
  • It has helped us reduce our Adwords cac by improving our targeting with dynamic keywords and subsequently our conversions.
  • In some cases it might be better driving traffic to the homepage instead of a landing page in a SaaS.
  • Helps run special promotions for specific events for specific periods of time in hours.
I believe each tool is good for their own purposes but Unbounce is the most versatile of them.
Leadpages is ideal to get your feet wet and have a solid landing page to drive traffic for opt ins in exchange for a lead magnet.
Landigi when I tried it was pretty clunky, it might have improved since then.
I found Clickfunnels a bit complicated for no apparent reason, but I'd recommend it for people who sell courses and want to upsell, etc.
Unbounce is ideal for those of us who had our fair share of building landing pages and don't want to handle much html or having to tailor our copy to our landing page. It's certainly for medium and advances users, as it has a small learning curve.
If you want to get your feet wet, you might be better off with a tool like Leadpages where most elements are already set up.