User-friendly platform that makes gathering insights easy
December 14, 2020
User-friendly platform that makes gathering insights easy
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
UserTesting has been used primarily by our User Experience (UX) team to conduct usability testing on our online experience, prototypes and concepts, and other retailers for the purpose of competitive analysis. It is a preferred resource for gaining an understanding of how our customers think and behave, giving us key insights on how to develop ongoing projects and prioritize others. While tests are conducted by a single team, the findings are widely shared throughout the company and often referenced by leadership involved in product development.
- Identifying misalignments between a given experience and the user's mental model.
- Understanding user behaviors.
- Evaluating concepts/prototypes.
- Conducting competitive analysis and benchmark studies.
- Providing easily sharable content in the form of quotes, video clips, written responses, and full-length session recordings.
- I would like to see more flexibility with account permissions. Having multiple power users/unlimited accounts can be too expensive for small teams and organizations.
- Improved conversion rates.
- Faster product iteration cycles.
- Enhanced understanding of our customers' needs.
Authentic customer feedback allows us to tailor our experience to our users and ensure that we're approaching problems from a customer's perspective. It's easy to make assumptions and build things for ourselves, so customer feedback provides a great reality check. Sharing direct customer feedback with leadership/stakeholders also helps us more effectively communicate our decisions.
- UserZoom and UsabilityHub
We have evaluated two other platforms - UserZoom and UsabilityHub. We ultimately decided to maintain our relationship with UserTesting due to the overall usability and the functionality that it offers. The features better suited our needs, and it met a price point that worked for our organization.