UserZoom review - Great for qualitative/quant research but expensive compared to other providers
September 28, 2021

UserZoom review - Great for qualitative/quant research but expensive compared to other providers

Alex Jones | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with UserZoom

We used UserZoom as a way of collecting qualitative feedback on prototype mobile screens, customer journeys, and our website from potential users. It allowed us to understand the extent to which users were able to understand and successfully navigate the prototypes and identify any issues they were experiencing so that the team could refine the designs before publishing changes.
  • Getting qualitative feedback
  • Includes quantitative study features
  • Easy to set-up projects / user dashboard
  • Expensive compared to other alternative providers.
  • The user dashboard doesn't look great, it's very functional.
  • Some very useful features - such as participant face recording - are 'locked' behind higher subscription levels.
  • Qualitative UX studies
  • Respondent recruitment
  • Good variety of question types
  • Saves us time - feedback is gathered within 24 hours
  • Cost effective - allows unlimited number of studies with minor usage caps
Whilst we got good value from UserZoom, we have since trialed UserTesting and have since switched away from UserZoom. In comparison, UserZoom [was] more expensive and had fewer features for collecting and analysing qualitative research.

Do you think UserZoom delivers good value for the price?


Are you happy with UserZoom's feature set?


Did UserZoom live up to sales and marketing promises?


Did implementation of UserZoom go as expected?

I wasn't involved with the implementation phase

Would you buy UserZoom again?


Microsoft 365 (formerly Office 365), Figma, FigJam, Webflow
UserZoom is really useful for getting qualitative feedback on prototype designs. It can also be used to run quantitative surveys. They have their own recruitment, so sourcing participants is automatic and easy. It is one of the better platforms for obtaining feedback quickly. However, I have found them to be significantly more expensive than other providers of both qual[itative] and quant[itative] research.