Item: Everest (Return Path + 250ok)
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Used by the marketing department only to track all aspects of email deliverability for our sends through Pardot, Marketing Cloud, and Salesforce. We also used it for list cleaning and email analytics (emails opened by device, location, etc.)

Pros and Cons

Track emails opened by device.
Track emails opened by location.
Email deliverability by server.

More support.
More access to email information.
Uploading lists can be time consuming.

Return on Investment

Increased inbox placement.
Helped learn new knowledge.
Open/click-through rates increased.

Alternatives Considered

I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included.

Likelihood to Recommend

An overall great tool for tracking email deliverability and making sure you are utilizing email best practices to ensure your emails are hitting the inbox instead of the promotions or spam folders. The onboarding team is very helpful at assisting and providing their knowledge and skills to help you improve your email campaign deliverability.

Excellent Software to Help With Email Deliverability

Modules Used

Overall Satisfaction with Validity Everest (Return Path + 250ok)

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Everest (Return Path + 250ok) Feature Ratings