Manage and Measure Your Email Marketing Effectiveness and Reputation
December 30, 2020
Manage and Measure Your Email Marketing Effectiveness and Reputation
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Return Path (legacy)
Overall Satisfaction with Validity Everest (Return Path + 250ok)
Validity Everest (Return Path + 250ok) is used to manage all email marketing deliverability, inbox placement, spam traps/black lists, and feedback loops. It's used across the enterprise for all marketing-type emails that are sent to various stakeholder groups. It solves the business problem of not knowing if your emails are getting through spam filters, ISPs, inbox placement issues, etc.
- Feedback loops
- Deliverability reporting
- Inbox placement reporting
- DMARC reporting
- Integration to big ESPs (ex. Salesforce Marketing Cloud)
- Navigation between multiple organizations
- SSO/SAML setup
- Improved deliverability
- Improved sender reputation
- Improved compliance of emails sent
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest (Return Path + 250ok).