The top video marketing platform for business
November 16, 2016

The top video marketing platform for business

Brendan McCrann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with Vidyard

We're a small company, although we use Vidyard across the organization for selling and marketing materials. Vidyard gives us the ability to track viewership by specific individuals, and send retargeted content via Marketo to lead score each viewer.
  • Their customer service is fantastic. They have a dedicated team of people who are consistently updating the platform and solving our niche questions.
  • The UI is simple. It's fairly easy to use and the interface has a clean look.
  • The sales process was relatively simple and concise. We knew what we were buying, what it integrated with, and how much each package costs.
  • Personalized video. Their personalized video engine has brought in some great results for us which is unlike any other video platform.
  • Would be interesting to see an ROI calculator built into the platform.
  • Benchmark analytics... showing what optimization tactics are most widely used and successful.
  • An online chat for support built into the system, rather than an email ticket.
We evaluated Wistia and Brightcove.
The integration works extremely well with Marketo to Salesforce, meaning our whole team can see the results with video marketing. I also really enjoy their resource hub... any marketer at level has the opportunity to learn and implement video marketing tactics. Their video player is also quite flexible. You can do everything from personalized video, interactive video, and context based calls-to-action.