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Vidyard Review
March 27, 2018

Vidyard Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

We currently use Vidyard both in sales and marketing. Our sales team uses Vidyard to record videos and email them to prospects, while marketing uses the platform to host our content videos that are on our website. Currently, sales and marketing is the only department using Vidyard. The biggest problem Vidyard helps with is the ability to host our marketing videos so we can track engagement and attribution.
  • It is very easy to record videos. Our sales team uses Vidyard to record training sessions, so it's very helpful for that.
  • It's very easy to embed videos on our website and in emails. The different options of code provided make it very simple.
  • We like how easy it is to customize the videos using our branding and colors.
  • We like having an integration with Pardot and Salesforce so we can keep an eye on metrics.
  • We wish we had more buy-in on the sales side in regards to video recordings in emails. But they seem to perform better when they are not sending videos. I think there is a stigma there since not everyone is comfortable recording themselves.
  • I feel like the platform itself could be more user-friendly. I don't like how I have to take so many steps to complete tasks.
  • We have seen an increase in video engagement and have been able to tie that directly to opportunity dollars, so that has been great.
I do think Vidyard offers more in terms of a total package for sales and marketing. WIth Vimeo and Wistia, we were only focusing on the video hosting aspect. Vidyard offers much more in terms of recording, customization, and metrics. It is definitely a powerful tool if you can utilize it appropriately.
We really wanted this to be a tool the sales team could leverage in their prospecting and outreach. I think, under the right circumstances, it would be invaluable in that use case. But for us, we have found it more valuable on the marketing side. Perhaps as our team grows more, we will find a stronger use case on the sales side.