Create videos with a purpose!
January 18, 2019

Create videos with a purpose!

Stephanie Totty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

Vidyard is being used by our marketing team to both store video content and also understand who is consuming our videos for lead generation purposes. Our client success team uses Vidyard to create and send personalized videos to their clients.

Pros

  • Vidyard does a great job at informing our marketing team which of our videos is most successful, where they are being viewed, and who is viewing them. The data we receive helps direct our content strategy and also is a part of our lead scoring strategy.
  • Vidyard is great for storing and managing our videos, as well as distributing them in a variety of ways.
  • Vidyard's GoVideo tool is fantastic for quickly creating and distributing video content.

Cons

  • I'm always looking for more data on what our videos are/aren't doing well. Vidyard is a great organization that is constantly looking for feedback—they've worked with me on several new features over the past years.
  • We save SO MUCH TIME with the video organization/hosting/distributing processes. Also, understanding which videos our audience likes helps me as a content creator understand how to direct further creation and not waste time making videos that won't get consumed.
The only other service we used prior to this was YouTube—and we still use it. It's an automatic process to store everything natively on Yidyard and then push the content to YouTube as well. You have to keep Google happy!
I've never had any performance issues with Vidyard, and their team is always incredibly responsive by both email and social media.
There's a little bit of a learning curve, but the UI within the Vidyard platform just keeps getting better.
I'm not a great person to speak to this (since I don't run our automation processes), but currently, we have Vidyard integrated with HubSpot, Salesforce, and YouTube and it's always been an incredibly seamless process.
If you're using an email or marketing automation tool, you should also be using Vidyard. If not, you might wait until you're ready to start tracking prospect actions and creating a lead scoring strategy.

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