Best Automation Tool
December 10, 2021

Best Automation Tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with WebEngage

We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.
  • A/B Testing of Campaigns (Email/WhatsApp/SMS/Push).
  • Customer Support is prompt and good.
  • Releases good features.
  • Native Integration with Shopify is not there.
  • Analytics can be improved.
  • Segment creating time can be reduced.
  • Had a negative impact on the first month while setting up.
  • Post first month, performance is increasing consistently.
WebEngage helped us and supported us to achieve our business objectives which were lacking with other tools.

Do you think WebEngage delivers good value for the price?

Yes

Are you happy with WebEngage's feature set?

Yes

Did WebEngage live up to sales and marketing promises?

Yes

Did implementation of WebEngage go as expected?

Yes

Would you buy WebEngage again?

Yes

Some specific scenarios where it is more suited: Very well suited for web-based applications, websites. If you are running an e-commerce site it's the best tool out there for you. It collects, stores, and analyzes data. Helps you automate and send personalized campaigns. If you are using it solely for analytics then it might be less appropriate.

WebEngage Feature Ratings

Dynamic content
9
Ability to test dynamic content
9
Mobile optimization
9
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated