Webtrends - Competing with GA is a tough sell
May 21, 2018

Webtrends - Competing with GA is a tough sell

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

On Demand

Overall Satisfaction with Webtrends Analytics

Webtrends analytics is your run of the mill web analytics software that is being used within our digital marketing dept. It is able to track and provide insights for our e-commerce website and goals set via trackers. It is primarily used by manager level associates to produce reporting and feedback to c-level execs within our company.
  • Custom built reports
  • Huge customer support which is particularly useful for newbies
  • Interface and UX is very intuitive
  • Plugins are not easy to use or implement
  • There need to be more reports and template dashboards to present you with actionable data instead of having to build it out yourself
  • Takes time and effort to fully implement into your site
  • Time needed to implement and create dashboards that are useful
  • There are limitations on data export based on the range (think sampling)
  • Needs more commonly used export formats for their reports
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
Webtrends analytics is an analytical tool I would strongly recommend to companies that are at the enterprise level as there are more affordable and robust solutions such as Google Analytics that does not charge a fee. (That is until your website receives an amount of traffic that exceeds their free version).