Review
May 28, 2014

Review

Robert Nowell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Optimize

We utilised Webtrends Optimize to conduct A/B and MVT testing on various creative pieces with a view to improve conversion rates and ROI
  • Clear analytics - the interface quickly allows you to access the key ROI criteria you are targetting
  • Ease of setup - Easy implementation
  • Comprehensive reporting - Reporting covers almost all analytic you could be interested in
  • Interface accessibility - The interface in some instances can be hard to navigate.
  • Higher conversion rates on email campaigns
  • User interface advancements based on testing
Webtrends Optimize definitely gave me a more comphrensive overview of the product
I have moved to another company and we have a lesser need to use the product.
I found it to be a very comprehensive tool that helped increase ROI.