Overall Satisfaction with Webtrends Optimize
We utilised Webtrends Optimize to conduct A/B and MVT testing on various creative pieces with a view to improve conversion rates and ROI
- Clear analytics - the interface quickly allows you to access the key ROI criteria you are targetting
- Ease of setup - Easy implementation
- Comprehensive reporting - Reporting covers almost all analytic you could be interested in
- Interface accessibility - The interface in some instances can be hard to navigate.
- Higher conversion rates on email campaigns
- User interface advancements based on testing
Webtrends Optimize definitely gave me a more comphrensive overview of the product