WhatCounts is a powerful tool to manage your email
September 18, 2015

WhatCounts is a powerful tool to manage your email

Holli Drewry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with WhatCounts

We use WhatCounts to manage our html email distribution to our external audience of families and alumni. Others at the university use WhatCounts to communicate with alumni, current students, and other internal and external stakeholders. We also use WhatCounts to manage a large mailing list and monitor opens and clicks. Most recently I used the list management tools to confirm who received an email and when or if it was opened.
  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.

How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.

WhatCounts Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated

WhatCounts Support

We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - We don't pay extra for support. It was part of our contract.
Our service rep always answers the phone - well occasionally we get a voicemail but she always calls us right away. She also is available on email and is quick to answer questions or provide solutions. She schedules our monthly calls to be soon after each big send and spends time with us looking at analytics and helping us determine how to best manage our list. Recently she was driving through town and even reached out to ask us to lunch. I really feel like she enjoys working with us—she is a true virtual member of our team.