Great for more in depth testing of user journeys through your website
December 14, 2017
Great for more in depth testing of user journeys through your website
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with WhatUsersDo
We use this tool to see the journey of our users through our website and what their opinions are as they do it. We ask them about the design, copy, how they feel about the company, brand and our work. It helps us to see what people pay attention to, what information might be missing and if they interact with things we want them to. Reviews can be very diverse and that is helpful for us, as we need a variety of opinions.
- Very simple and easy to use interface
- Offer recommended questions to ask, which is helpful for a first time user
- You get much more user information than most other similar tools offer
- Some reviewers can spend too little time on a test
- Their audio box can sometimes hide features, like navigation bars
- It would be useful to be able to specify in more detail the demographic you would like to test
- It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it.
- We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage.
- We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this.
WhatUsersDo provides more detailed and opinion based responses. It can take a few hours more than competitors because of this. I would recommend it if you want to know more about the user journey through your website. I would not recommend it if you want quick feedback about a specific feature, image or copy, as there are tools better suited to this.