A great solution for WordPress users with eCommerce ambitions
May 21, 2021

A great solution for WordPress users with eCommerce ambitions

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with WooCommerce

I've used WooCommerce in the capacity of enabling relatively small nonprofit organizations be able to sell physical products, eLearning modules and print/digital subscriptions. Prior to using WooCommerce, they were having to sell their products and subscriptions through paper. WooCommerce, with its pros and cons, was transformational. It is also clearly the go-to eCommerce solution for Wordpress based websites.
  • Affordability
  • Scale
  • Implementation
  • Cost
  • UX leaves some to be desired. Very wordpress like, which is a great publishing platform but not a robust inventory system
  • Complexity of training on custom fields etc.
  • Limited integrations with other systems due to Wordpress infrastructure
  • Lower operational cost of selling
  • Higher cart value per customer
  • Quicker achievement of eCommerce objectives
Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites.
Shopify provides a great store front of its own, and hence may be recommended for those who are starting out new, and have a higher budget and more expectations on the UX front.

Do you think WooCommerce delivers good value for the price?

Yes

Are you happy with WooCommerce's feature set?

Yes

Did WooCommerce live up to sales and marketing promises?

Yes

Did implementation of WooCommerce go as expected?

Yes

Would you buy WooCommerce again?

Yes

For small to mid sized organizations that may be implementing their first eCommerce store, or are venturing to move from basic HTML stores to something more robust and manageable. Additionally for organizations with limited funds that cannot invest in more advanced solutions. Finally, for organizations with their website on Wordpress wanting an integrated eCommerce experience. Also for organizations with a somewhat limited portfolio of products/services that they'd like to sell.
Less appropriate for large scale organizations, or orgs requiring a sophisticated user experience, or CPQ.

WooCommerce Feature Ratings

Product catalog & listings
6
Product management
6
Bulk product upload
8
Branding
5
Mobile storefront
6
Website integration
10
Visual customization
6
CMS
9
Abandoned cart recovery
8
Checkout user experience
8
eCommerce security
8
Promotions & discounts
8
Personalized recommendations
Not Rated
SEO
9
Multi-site management
Not Rated
Order processing
Not Rated
Inventory management
Not Rated
Shipping
Not Rated
Custom functionality
Not Rated