Premium Ad Network - easy to work with
March 07, 2014
Premium Ad Network - easy to work with
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction
We purchased online video inventory from YuMe to run our client's videos across their network for specific campaigns. YuMe offers advertisers the ability to run videos across different platforms from desktop, tablet, connected TV and smart phones. YuMe was able to offer competitive rates and advanced targeting to ensure we would reach the right user at the right time. Because it is a large network, they also had strong site list with many premium publishers that aligned well with our target audience as well as scalability for high reach initiatives.
- The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
- YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
- It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
- YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience.