Zoho Campaign (plus suite of apps)
June 04, 2020

Zoho Campaign (plus suite of apps)

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

I am using Zoho Campaigns on several levels as I have several clients that I use in conjunction with Zoho. I have used it for both recruiting purposes and for sharing important information with business teams. It has solved the issue of mass communication and is an invaluable tool as it also has an advanced campaign function and recently rolled out with SMS capabilities. In one instance I had a list of previous agents that had "dropped off" the radar so I created a campaign that informed them of changes that happened in the organization to see if they wanted to reach out to learn more.
  • Works like other campaign programs so easy to use if you are familiar
  • Complete package with autoresponders, workflow, social campaigns, e-commerce and much more
  • Excellent pricing with different packages tailored to your needs
  • I have not found anything that I would list as a Con
  • It has increased productivity for my clients teams
  • It has increased employees for my clients
  • It has made my clients audience larger
Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just uploading HTML code. There is also automation (autoresponsers and workflows) and the Ecommerce capabilities.
Zoho Campaigns is excellent for lead generation, recruiting, marketing and any other reason you would need to reach out to your audience. Ideally, you will already have a base list of people that you want to communicate with or a storefront web page otherwise I can not imagine a reason that you would need to use. Zoho has a complete suite of apps that can interconnect which behooves any business.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Dashboards
8
Standard reports
9
Custom reports
10