Excellent email marketing platform on a budget!
June 05, 2020
Excellent email marketing platform on a budget!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Zoho Campaigns
I have been using Zoho Campaigns for about two years now. I've been using it to send weekly email campaigns and one-off campaigns for marketing purposes to bring in new sales.
I have used HubSpot and Mailchimp as well. One of the features I like about Zoho Campaigns is the integration with the CRM. The templates are nice and have a fair amount of flexibility in design. There are also a lot of social media insights and other analytics that are very helpful. Overall I would recommend you give it a try!
I have used HubSpot and Mailchimp as well. One of the features I like about Zoho Campaigns is the integration with the CRM. The templates are nice and have a fair amount of flexibility in design. There are also a lot of social media insights and other analytics that are very helpful. Overall I would recommend you give it a try!
Pros
- Easy to use
- Integrates with Zoho CRM
- Great analytics tools
- A/B testing
- Lots of templates to start with
- Easy to use editor
- Automation and workflows
- Affordable
Cons
- Interface is a bit clunky
- Some templates have limited edit capability
- Reporting is buggy
- Some fields don't match in CRM
- Faster execution of marketing campaigns
- Less data entry
- Saved money from having to pay for a more expensive email campaign program
If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does not offer any other services such as CRM, but does integrate natively with many other platforms. If you can afford a more robust email marketing platform and CRM system, go with HubSpot.
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