Item: Zoho Campaigns
Rating: 7
Author: Brandon Stuhr

Use Cases and Deployment Scope

In an effort to consolidate the suites of programs we use for Modern Neon, we aimed to use Zoho campaigns to manage our ongoing e-mail campaigns and newsletter. Since we are a smaller organization, it is being used by the three in charged of outreach.

Pros and Cons

Easy to use interface, if you already use Zoho products
Clear instructions on setup
Easy to build forms to add to website
Easy to expand e-mail lists

If you are not familiar with Zoho's products, the amount of resources and unease of navigation can be overwhelming.
IF you plan on using pre-made campaign layouts, there are limits on the number available and not a large variety available.
Zoho is still working out the bugs in their system, so you may encounter random bugs that only Zoho personnel can fix.

Return on Investment

Reduced Costs compared to previous competitor
Increased mailing list
Increase in core skills of learning how to create e-mail campaigns

Alternatives Considered

Mailchimp

While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral.

Key Insights

Do you think Zoho Campaigns delivers good value for the price?

Yes

Are you happy with Zoho Campaigns's feature set?

Yes

Did Zoho Campaigns live up to sales and marketing promises?

Yes

Did implementation of Zoho Campaigns go as expected?

Yes

Would you buy Zoho Campaigns again?

Yes

Other Software Used

Later, monday.com, WordPress

Likelihood to Recommend

If you are familiar with Zoho's products and are looking to expand your e-mail business without leaving the Zoho suite, Zoho Campaigns is a solid starter kit for those just getting their feet wet. White you might struggle at first, you should be able to adapt to it rather quickly.

Zoho Campaigns, The Perfect Starter for E-mail Campaign Creation (Especially for Zoho Product Veterans)

Overall Satisfaction with Zoho Campaigns