Zoho Campaigns, The Perfect Starter for E-mail Campaign Creation (Especially for Zoho Product Veterans)
May 22, 2021

Zoho Campaigns, The Perfect Starter for E-mail Campaign Creation (Especially for Zoho Product Veterans)

Brandon Stuhr | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

In an effort to consolidate the suites of programs we use for Modern Neon, we aimed to use Zoho campaigns to manage our ongoing e-mail campaigns and newsletter. Since we are a smaller organization, it is being used by the three in charged of outreach.
  • Easy to use interface, if you already use Zoho products
  • Clear instructions on setup
  • Easy to build forms to add to website
  • Easy to expand e-mail lists
  • If you are not familiar with Zoho's products, the amount of resources and unease of navigation can be overwhelming.
  • IF you plan on using pre-made campaign layouts, there are limits on the number available and not a large variety available.
  • Zoho is still working out the bugs in their system, so you may encounter random bugs that only Zoho personnel can fix.
  • Reduced Costs compared to previous competitor
  • Increased mailing list
  • Increase in core skills of learning how to create e-mail campaigns
While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral.

Do you think Zoho Campaigns delivers good value for the price?


Are you happy with Zoho Campaigns's feature set?


Did Zoho Campaigns live up to sales and marketing promises?


Did implementation of Zoho Campaigns go as expected?


Would you buy Zoho Campaigns again?


If you are familiar with Zoho's products and are looking to expand your e-mail business without leaving the Zoho suite, Zoho Campaigns is a solid starter kit for those just getting their feet wet. White you might struggle at first, you should be able to adapt to it rather quickly.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports