Zoho CRM can be what you want it to be, and what you need it to be.

I still think their help articles are written by experts for advanced minds. If you don't understand a subject, you get help from someone who can explain it to you from the ground up. If using a school analogy, you want them to start from preschool. Theirs start around middle school, so you need some wiggle room in terms of understanding. I think this is a flaw in the field of marketing anyway. Too many people use buzzwords and overcomplicate things to sound smart when sometimes you just need to say it in simple, simple terms. But overall, had it not been for the limitations of their year-long contract, I would have 100% gotten Zoho CRM for the school involved.

It will seem too complex, but then you will be able to work with an agent on what you need and what you don't need. So don't just sign up and go it alone - you may not need a good deal of what's in Zoho CRM, so don't let it overwhelm you.

This really is an incredible platform. It is robust and can be customized to suit your needs. The school I was trialing it for had a terrible system where they went between several programs and were constantly losing track of what was going on. Zoho CRM was able to show them how a proper CRM can be multi-faceted in terms of lead tracking, communication, and ultimately tracking after conversion. At the time I am writing this, the last I used Zoho CRM was a handful of months ago, so some of the cons are likely already outdated - this is how on it their improvement team can be. So then why didn't we choose it? Because the school had already paid for an over $5,000 a year childcare management software that refused to allow integrations to programs they didn't have a partnership with. Be wary of this, people! You could lose a great program because other ones just don't want to play well with others. Zoho would have been able to integrate just fine, but not for the CMS.