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Great start but falls away as you want more
Updated January 05, 2023

Great start but falls away as you want more

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Zoho CRM

Zoho CRM is currently used to help coordinate our service sales processes, from marketing through deal creation and onto the eventual sale. It is also planned to incorporate our accounting processes to give a "cradle to grave" service for our sales and finance teams. We also run a small e-retail store that uses the CRM add-on Zoho Inventory for its own product sales and inventory management.
  • Basic Sales Process
  • Regular updates
  • It's relatively open to user suggestions
  • Generally customisable
  • Better communication for updates
  • Published roadmaps for updates
  • Less reliance on script writing for some relatively simple customisations
  • Better customer relationship management
  • Online Forms
  • Easier on the eye for Sales Teams
We are in the process of scaling and will know more in due course but it looks OK thus far
Zoho has helped improve the journey of our customers throughout the sales cycle by making their information and history more easily accessible to our sales team. The nature of the services we offer needs a better knowledge of past trading as each project reflects the previous projects that have been carried out for them.
The user interface is OK but it is not easy to customize meaning there is a lot of irrelevant information (menus, filters, modules) that takes up valuable space on a screen. Customization of Modules and Fields can be a little bit fiddly as this will regularly involve the requirement for scripting.
The basics are easily customizable but, there is very little documentation on the impact of how the incorrect customization can affect other modules and their contained fields. The regular need for scripting custom fields and mapping these from one module to another is difficult and time-consuming. Not all companies have developers/programmers and rely on someone savvy enough to make these things work. Zoho is mostly happy to help with these customizations but better instruction on writing these customizations without YouTubing would be great.
We are currently evaluating the possibility of moving from Zoho to MS to see if this is a better fit for our business without increasing costs too heavily

Do you think Zoho CRM delivers good value for the price?

Yes

Are you happy with Zoho CRM's feature set?

No

Did Zoho CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Zoho CRM go as expected?

I wasn't involved with the implementation phase

Would you buy Zoho CRM again?

No

For a small to medium enterprise business, Zoho works pretty well out of the box without the need for much customization. As you expand your usage of Zoho, it becomes a little more difficult to customize to fit your business but the team at Zoho is generally welcoming of ideas for improvements.

Zoho CRM Feature Ratings

5.9
Customer data management / contact management
7
Workflow management
6
Territory management
Not Rated
Opportunity management
7
Integration with email client (e.g., Outlook or Gmail)
6
Contract management
6
Quote & order management
5
Interaction tracking
5
Channel / partner relationship management
5
6.0
Case management
6
Call center management
6
Help desk management
6
5.5
Lead management
6
Email marketing
5
5.7
Task management
5
Billing and invoicing management
6
Reporting
6
6.7
Forecasting
6
Pipeline visualization
7
Customizable reports
7
3.8
Custom fields
4
Custom objects
4
Scripting environment
3
API for custom integration
4
6.5
Role-based user permissions
6
Single sign-on capability
7
4.5
Social data
5
Social engagement
4
3.0
Marketing automation
3
Compensation management
3
5.0
Mobile access
5

Zoho CRM Implementation

Plan twice, at least. As an SME, it is always to sign up for the nicest, shiniest new thing and add as you slowly build it. Unfortunately, you need better planning to make sure you don't go too far off track and delay final implementation. Zoho's modular build enables you to plan and build in instalments so that you can get parts of the business online in a measure fashion.
  • Implemented in-house
Change management was a minor issue with the implementation - As a SME it required us to think more towards the end goal rather than adding bits together to make something grow. Although we do not have all the technical expertise required, better planning was used to ensure we could get what we needed and from where at the correct stage of implementation. Zoho were a very helpful part of this process.
  • Skills (particulary scripting)
  • Employee participation
  • Time management
  • Service response times