Item: Zoho Social
Rating: 10
Author: Auren Kaplan

Use Cases and Deployment Scope

Zoho Social is used by my organization for marketing purposes, especially social media marketing. We use the content calendar for daily, weekly, and monthly posting updates. Zoho Social addresses the business problem of keeping consistency to social media posting, and gives us the opportunity to organize and segment our social media posts by channel and type, with hashtag and tagging features as well.

Pros and Cons

Social media content calendar.
Social media analytics.
Social media posts.

Interesting interface.
More customization of reporting.
Better social media listening.

Return on Investment

Caused professionalism in my organization.
Improved the quality of social media by leaps and bounds.
Created greater efficiencies for social media management.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Microsoft 365 (formerly Office 365), Moz Pro, Semrush

Usability

I credit Zoho Social's usability because the interface is clean and easy to use and manage. The tool makes intuitive sense from the moment you begin to use it, and I haven't had any hiccups at all. The social media content calendar is the best part about the tool, because it is very easy to make a post, cause a post to post weekly, and move the posts around on the content calendar.

Support Rating

I have not had any need for support with Zoho Social. The team at Zoho Social is friendly and responsive, and I have tweeted about Zoho Social and immediately found a comment from the Zoho Social team, and I found that to be very impressive. I am a big fan of the company and Zoho organization and overall am impressed.

Likelihood to Recommend

Zoho Social is well suited to social media marketing agencies and digital marketing agencies who want to manage social media for companies and brands. When you want to professionally manage social media for business purposes, then I believe Zoho Social really comes in handy. Zoho Social might be less appropriate for beginners.

Love Zoho Social!

Overall Satisfaction with Zoho Social