Item: Zoho Social
Rating: 9
Author: Mark Fonseca Rendeiro

Use Cases and Deployment Scope

Zoho Social is our control panel, one-stop-shop, and do-it-all tool for managing a multi-prong social media strategy. We are a small but very busy team with limited time and resources for overseeing social media activities. Zoho makes it possible for us to maximize our return-on-investment in this area. Without it, I feel like we are in the dark. With it, the future is bright. Ok maybe a bit too sappy there, but it seriously helps with all things socials!

Pros and Cons

Posting
Responses
Statistics

More team use options
More tutorial material

Return on Investment

Better use of our time
Quicker responses to interaction
More able to layout social media strategy

Alternatives Considered

Hootsuite

Honestly, Zoho is so good I've forgotten the details of what Hootsuite offered. All I remember was a feeling of it being close but still far from the desired outcome I had in mind. Zoho, on the other hand, not only met my expectations, you guys came up with options I hadn't thought of yet including your team integration, and interaction monitoring approach.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Would you buy Zoho Social again?

Yes

Usability

There is always room for improvement, even if I can't describe what it would be. I think longer trial, better video explainers. While I value Zoho, I find my team has not grasped why this tool is essential. I have to spend time trying to convince them, whereas as a longtime social media user, I saw the value immediately. There has to be some way to reduce this gap.

Support Rating

I had almost no interaction with the support team so I can't comment on this. But the email communication was quick around the trial options.

Likelihood to Recommend

Like many small to medium-sized organizations focused on arts, education, and conflict resolution, my team has limited resources, wears many hats at once, and struggles to keep up with the daily flow of information. Zoho Social does something I had long wished for, a one-stop shop for both posting across socials and for monitoring the responses and related communication around our work. For all the good socials can do, they can also drive you INSANE monitoring them all. Zoho keeps us sane.

The Tool I've Been Looking For!

Overall Satisfaction with Zoho Social