A solid social platform at a fraction of the cost of its competitors
March 09, 2022

A solid social platform at a fraction of the cost of its competitors

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

We use Zoho Social to manage/schedule our social media and monitor any news/trends that are useful for comment. This product helps us address post scheduling and a spread out working group that need to be able to review each others work for approval and editing. This serves as a solid central location for those purposes.
  • post scheduling
  • post tagging in platform
  • an intuitive mobile app
  • the post tagging could be a little more advanced (i.e. searching your friends or relevant profiles rather than simply the keyword you type)
  • it's post approval structure wasn't very intuitive and we abandoned it for simply approving drafts
  • tools for standardizing media for different platforms would be EXTREMELY helpful
  • We're a political campaign so this is largely N/A
  • We saved hours of time and seized momentary opportunities to get interactions by having a central location
Zoho Social is comparable, but cheaper.

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Very intuitive and easy to use.
Generally responsive and helpful
It is less appropriate for small organizations - but definitely more effective for a large team or a remote workforce trying to manage several channels and diverse media campaigns. It's great for setting a content calendar as well if you are setting things in motion in advance for planning campaigns.

Zoho Social Feature Ratings

Sentiment analysis
3
Broad channel coverage
1
Content planning and scheduling
9
Audience targeting
2
Content optimization
Not Rated
Automated routing and prioritization
5
Customer interaction histories
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Twitter
8
Facebook
8
LinkedIn
8
Google+
Not Rated
Instagram
8
Campaign success analytics
5
Competitor analysis
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
8