Item: Zoho Social
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We struggled with ensuring consistent posting to our social channels and did not have a dedicated member of staff responsible for managing content and scheduling. The Zoho Social platform has allowed us to streamline our social content calendar, enabling us to batch the entire month's worth of content and posts in a day to pre-schedule everything. This has allowed us to focus our energies on business development and client delivery. Highly recommend!

Pros and Cons

Pre-schedule posts days, weeks, months in advance
Custom reports + dashboards to quickly/easily track analytics and trends
Provides recommendations for dates/times when posts will get most engagement

Not being able to provide predictive analytics for LinkedIn Company pages
While tagging companies/organizations on LinkedIn is easy from the Zoho Platform, it's extremely difficult to tag individuals in posts

Return on Investment

Saved countless hours having to individually post to multiple channels
Easy to review current / historical analytics and reporting

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Asana, Adobe InDesign, Adobe PhotoShop

Usability

Extremely user-friendly, great user interface/experience. It's really easy to link existing social channels with the Zoho Social API. Ability to use pre-set reports while also having the opportunity to create customized reports, trackers, and dashboards makes reporting progress/trends to senior leadership extremely easy. I highly recommend it to anyone with social media responsibilities.

Support Rating

N/A - I have not used customer support for any of my needs.

Likelihood to Recommend

Small staff organizations where there are only 1-2 individuals who are responsible for managing multiple social channels - in addition to their other duties/responsibilities. The time savings you get from pre-scheduling posts is phenomenal and greatly reduce instances where you have to go directly into your various social channels to post/manage/review analytics.

Perfect Platform for Managing Multiple Social Channels

Overall Satisfaction with Zoho Social