Item: Zoho Social
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Zoho Social to create and schedule all of our Social Media weekly posts for FB, Insta, LinkedIn and Twitter. In addition we use it to respond to messages and DMs.

It also provides detailed reporting and analytics across all platforms, so that we can measure our brand growth and departmental KPIs.

Pros and Cons

Complexity reduction
Reporting
Ease of access

Trend reporting could be easier to manage
Calendar schedule can be a little slow to load
Alerts could be better for post clashes

Return on Investment

Simplified goals
Helped replicate successful posts
Fine tuned our content skills

Alternatives Considered

Sprout Social

The Analytics are better in Sprout Social, but that comes at a cost.

The overall reporting is easier to customise with Zoho Social, than with Sprout Social, as is the sentiment analysis.

Zoho Social has a favourable pricing structure, i.e. it's cheaper, including a free version which is fantastic.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Microsoft 365 Business Premium, Sage 50cloud Accounting, TrackerRMS

Usability

Because it is super simple to use, especially the mobile app.

Support Rating

I haven't used it much, but they are there when you need help.

Likelihood to Recommend

Zoho Social is an incredibly useful application for managing social media network channels. It enables you to view multiple streams at once and monitor what customers/clients are saying. You can post updates, read responses, schedule messages, view statistics, and message. The analytics features provide an in-depth view of how well your social media strategy is working against your KPIs.

Complexity Reduction

Overall Satisfaction with Zoho Social