Perfect Solution For Our Evolving Sales Strategy
December 11, 2020

Perfect Solution For Our Evolving Sales Strategy

Loyd McIntosh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We are using ZoomInfo to develop a more modern sales lead generation and prospecting strategy. We have been almost completely reliant on cold calls - largely in-person walk ins - for most of our company's history, so incorporating ZoomInfo into our sales teams daily work flow is helping us to develop a more dynamic, modern sales strategy.
  • Cuts down on the amount of time our sales team spends researching companies.
  • Helps us discover the right person to reach out to in each marketing, especially with companies headquartered in other cities.
  • ZoomInfo has also helped our collections department find the right people regarding delinquent payment.
  • It is costly for a company our size.
  • Some of the information in our smaller and medium-size market isn't as accurate as larger markets despite the A+ rating on many of the contacts.
  • ZoomInfo has definitely helped us get around the gate keepers and find the right decision makers.
  • Cut down on the time our sales team spends researching companies.
  • Helped our team meet new metrics regarding minimum number of sales contacts per week.
We use HubSpot for several purposes and I did take a look at their company search database, but it was not comparable to ZoomInfo. I also briefly checked out Crunchbase but, again, quickly determined that service was not going to meet our needs.
Our company has hired a handful of new sales reps recently - smack in the middle of the Covid-19 lock downs. Also, being a business focused on staffing light-industrial and manufacturing companies, our territories tend to be very spread out. Our new reps have been able to use ZoomInfo to help them focus on finding the right companies and internal contacts prior to getting on the road, currently a requirement of our reps.
We are still very new to ZoomInfo, so I have not seen a scenario where to the platform is inappropriate for us quite yet.

ZoomInfo Sales Feature Ratings

Advanced search
9
Identification of new leads
9
List quality
9
List upload/download
8
Ideal customer targeting
9
Load time/data access
8
Contact information
8
Company information
8
Industry information
9
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
8
Automatic data refresh
Not Rated
Tags
8
Filters and segmentation
9
Sales email templates
Not Rated