ZoomInfo - Zooming to the future of success
December 03, 2020

ZoomInfo - Zooming to the future of success

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We are currently using it in the sales department in our prospecting efforts. In this effort we use it to identify ideal customer fits, then find the appropriate contacts within said companies, then engage to assess the fit/interest. We are in the process of reviewing WebSights to see if we can get our Marketing team engaged with ZoomInfo as well. If we decide to proceed down this route Marketing would use ZoomInfo WebSights to do further analysis of website visitors.
  • Content data is relevant and reliable.
  • Scoops are extremely helpful to create talking points.
  • Always updating and staying current.
  • Does not break down companies at the subsidiary level.
  • Would love for their contact hierarchy to be more detailed/updated.
  • Decreased time spent trying to find leads.
  • Faster lead conversion.
  • Increased our CRM database.
  • Decreased time to identify decision maker(s).
  • Increased time trying to find appropriate subsidiaries.
  • Increased employee efficiency.
  • Currently positive ROI.
ZoomInfo has more updated and current data to use.
The bounce rate significantly decreased once we moved over to ZoomInfo.
The overall quality and depth of data seemed to be a step above the other products.
ZoomInfo is very proactive and product offering is always updating to make sure they are at the top of the industry.
Well suited:
  • Creating a filtered search to find ideal customers and the contacts at the said companies.
  • Creating notifications to receive updates of lists you created and news updates for companies on the list (Scoops).

Less appropriate
  • Company subsidiaries and the break down of revenue per each branch.
  • Employee hierarchy could use better data/updating.

ZoomInfo Sales Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Salesforce integration
Not Rated
Company/business profiles
Alerts and reminders
Data hygiene
Automatic data refresh
Not Rated
Filters and segmentation
Sales email templates
Not Rated