Item: ZoomInfo Sales
Rating: 9
Author: Shreyas Ayade

Use Cases and Deployment Scope

I am from sales development team, so reaching out to the potential customers is the important part of the job. So Zoominfo helps to profile the prospects from the target accounts. The biggest help that Zoominfo provides is in prospecting the target accounts. Reaching out to prospect whose contact is not there with us, it is so easy with zoominfo. Its advanced filter options makes it really convenient to search from the thousands of accounts. Its tag feature allows to group selected prospects based on criteria, which can be later accessed. This helps in organizing the task.

Pros and Cons

Advanced Search - gives tones of filter options to improve search
Contacts - provides contacts of the potential customers (prospects) particularly business emails.
Exporting the contacts or list to external tools like outreach.

Missing / outdated / wrong contacts.
Search list shows only 25 contacts per page.
Missing accounts

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Positive: Quick reach out to target decision makers of the company
Positive: In 80%+ instances, correct contact information
Positive: Direct reach out to the decision makers speed up lead conversion process and reduces wastage of time in going through manager level to C-level
Negative: Very expensive though.

Alternatives Considered

LeadGenius and Lusha

The database is quite vast as compared to the above solutions. Also the quality of the data is better, though there are still outdated and missing contacts, but zoominfo works for me 80%+ time. Its just not about the contact information, insights about the accounts, the "scoops" feature provides relevant information, which is missing in other solutions.

Other Software Used

Microsoft 365, Microsoft 365 Defender, Microsoft SharePoint, Microsoft Teams, Microsoft Power BI, Outreach, Zoom

Likelihood to Recommend

Since we have to deal with account prospecting for south India region, cities like Bangalore, Chennai, Hyderabad have thousands of mid market accounts which are potential customers. So it's not practically possible to have contacts from all the target companies. So, here zoominfo plays a very important role in reaching out to the prospects from these accounts. We are just given the names of the target companies and with the help of zoominfo, we can profile the accounts and reach out to the prospects, giving a huge boost to the business.

Awesome prosecting tool for Sales!

Overall Satisfaction with ZoomInfo SalesOS