Sales Enablement Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 6)

1
Paperflite

Paperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users.…

2
Bloomfire

Bloomfire provides knowledge engagement, aiming to deliver an experience that connects teams and individuals with the information they need to excel at their jobs. Their cloud-based knowledge engagement platform aims to give people one centralized, searchable place to engage with…

3
Gong

Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights…

4
Clari Copilot

Clari Copilot helps revenue teams win revenue-critical moments. Clari Copilot’s conversation intelligence platform gives reps and managers tools to compete, spot revenue leak, and close deals. It offers: Real-time battlecards and monologue alerts, so reps can navigate objections…

5
Foundry ABM

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…

All Products

(76-100 of 386)

76
Showell
0 reviews

Showell is a sales enablement tool used to manage, present, share, and track sales content. It is used to get sales, marketing, and management all on the same page, scale best practices, remove barriers, and help sellers to sell.

77
Goals.com
0 reviews

Goals.com is a sales enablement platform with software that helps to boost sales and make sales teams more efficient and productive. Overview With adashboard that tracks sales teams and includes detailed widgets to monitor and evaluate specific sales representatives, Goals.com…

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79
Rallyware
0 reviews

Rallyware Performance Enablement Platform aims to deliver the right learning or business activity to the right individual at the right time. The platform connects company-specific goals with the workforce performance data utilizing AI and science-based gamification.

80
CloseFactor
0 reviews

Presented as a compass for a sales team. CloseFactor automates sales research and delivers contextual insights, with the goal of giving sellers an unfair advantage.

81
Revegy
0 reviews

Revegy offers a sales execution platform helps sales teams stay aligned, deepen relationships, and drive measurable impact on revenue in their most important accounts. Revegy’s sales execution platform aims to help sales teams stay aligned, deepen relationships, and drive measurable…

82
TechTarget Sales-Quality Leads

TechTarget's Sales-Quality Leads is used to accelerate Inside Sales efforts by prioritizing resources against verified leads with a high likelihood to convert. It comes in two parts: Confirmed Projects delivers in-market buyers along with project intelligence to uncover potentially…

83
Nomination
0 reviews

Nomination, headquartered in Paris, France, offers a suite of sales enablement solutions for Microsoft Dynamics 365 and Salesforce, providing additional sales intelligence and contact data cleaning, as well as communication personalization to increase the effectiveness of outreach.…

84
Pitch.Link
0 reviews

The vendor states that B2B Selling is failing, with a meagre 5% success rate, and that buyers now control the process. So the Pitch.Link saas platform is designed to enable Private, Secure Buyer Seller Communication, Conversation, Collaboration and Conversion. They describe the…

85
Teller Referral Assistant®

Teller Referral Assistant® solution helps tellers increase referral activity by generating quality teller referrals based on banking behavior and transaction interactions. Teller Referral Assistant is a memory resident teller toolbar that interfaces directly with core banking teller…

86
Sales Olympian

Sales Olympian is designed to help close deals faster with tools that align sales and marketing teams. The vendor says Sales Olympian matches winning sales content to opportunity stages so that sales teams have the content to close deals faster, and marketing teams can track content…

87
Prompto
0 reviews

The Prompto sales enablement platform is designed to bridge the gap between sales and marketing by centralising all content in one place and distributing it through interactive content, ensuring internal and external sales teams tell the same story with the right content.The vendor…

88
GoPinLeads
0 reviews

89
Kinetic Commerce

Kinetic Commerce is a retail design and technology firm.

90
RightBound
0 reviews

The RightBound platform continuously provides prospecting options and delivers new prospects with verified contacts into the CRM via automated processing of multi-source data based on a granular ICP. RightBound’s autonomous outbound engine selects the right channel, message, CTA,…

91
Zomentum PartnerAlign

Zomentum's PartnerAlign is a partner management tool that delivers a sales enablement program to the user's partners, to drive their success. PartnerAlign enables users to integrate into a Partner’s workflow, making it simpler for them to recommend and sell the PartnerAlign user'…

92
Repurpost
0 reviews

Repurpost helps to facilitate agile cross-functional communication between product, marketing, sales and all other customer-facing teams. Its feedback loops and single-click deployment allows users to create personalized experiences for onboarding, education, selling and channel…

93
Meetsales
0 reviews

Meetsales - a headless video-based web app for B2B sales teams A web app that provides a single source of truth in video-based B2B sales. The vendor's value proposition:saving time due to built-in automationsfaster lead conversion rateslower sales costsMeetsales offers a headless,…

94
QDOS Performance

QDOS Performance is a SaaS platform for sales leaders to gain real-time insights on how their salesforce is performing on customer experience and sales activity. The solution is aimed at organisations who have business to business sales teams, who would like to improve the productivity…

95
StreamzAI
0 reviews

Streamz AI is an AI-based Mobile Sales Readiness platform that aims to enable companies to build and maintain a highly prepared, engaged and differentiated sales team. The vendor states they have successfully enabled various Fortune 1000 companies to scale out their sales readiness…

96
Notesally
0 reviews

NotesAlly is a sales enablement app that will make your life as a sales leader easier. With NotesAlly, you can stay on top of your team's data and always know who is on top of their game and who needs some help. It's like an AI safety net for your sales team. NotesAlly is the first…

97
Toolyt
0 reviews

Toolyt is offered by the vendor as an Intelligent Mobile Assistant that allows the user to empower field sales and increase productivity. With Toolyt, the user can discover and distribute leads & opportunities with the help of smart routing. Manage leads, customers, deals &…

98
CompStak Prospect

CompStak Prospect is a sales intelligence tool that leverages commercial real estate lease data to spot clear buying signals for B2B accounts and find leads who are the most likely to buy. Top buying indicators its clients use to maximize ROI on their prospecting: potential leads'…

99
ProteusEngage
0 reviews

ProteusEngage is a Buyer Enablement platform that provides sales teams a centralized digital bridge between the sales representative and the buyer group. These workspaces are buyer facing and inspire collaboration and guide the prospect through a sales process on their schedule. Greater…

100
Stirista Scout

Stirista Scout is a sales and prospecting tool that is designed to deliver current, verified direct contact information for the user’s ideal prospects. In addition to offering email addresses, phone numbers, and postal data, this solution also delivers detailed company firmographic…

Sales Enablement Software TrustMap

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Learn More About Sales Enablement Software

What is Sales Enablement?

Sales Enablement Software is used to develop a strategy for equipping, motivating, and training sales teams to sell better. It focuses on high-quality, targeted sales efforts, which are supported by sales content and sales intelligence pertaining to the opportunity. There are a range of different products included in this category, some of which focus on one key area of sales enablement. Others may provide a suite of sales enablement capabilities.

The primary reason there is a wide collection of different types of tools that fall under the umbrella of ‘sales enablement software’ is because each type of tools often plays a vital role in an organization's overall sales enablement strategy.

Some of the different types of tools included in this category are:

This is a different tactic than sales acceleration (which focuses more on productivity and streamlining administrative tasks), although they are complementary. Sales engagement platforms often include both sales enablement and sales acceleration elements.

Note that many vendors use both of these terms, or use the terms interchangeably.

Sales Enablement Strategies and Features

Sales Enablement tools usually fall into one or more of the following categories, depending on how they approach improving the quality of sales conversations (and hopefully, the results!). Each of these groups of products can be thought of as one component of a larger sales enablement strategy, or as individual sales enablement strategies.

These different types of enablement strategies can also be thought of as the features large sales enablement suites have. Point solutions may only include one or two of these feature areas.

Sales Content Management & Presentation

This type of software provides sales teams with a way to create, store, and manage content. Providing prospects with the right content at the right time can help lead them further down the sales funnel. Video platforms like Vidyard and Brainshark provide SDRs and account executives with a way to share demo and training videos with prospects and clients.

Examples include: Bloomfire, Brainshark, ClearSlide, Seismic, Vidyard, Postwire, and Highspot

Sales Coaching and Training

Sales coaching and training software help sales reps record custom communications (e.g. email or voice calls), and then identify areas where reps can improve. Some tools harness artificial intelligence capabilities like machine learning (ML) or natural language processing (NLP) to make recommendations about where deals went sour, what sales rep behaviors lead to success, and which prospect signals to look out for.

Examples include: Chorus.ai, Gong.io, and Highspot

Sales Performance Management

Sales performance management (SPM) software is often geared more towards sales managers or sales directors. It can help them track their team’s performance, identify high-performing reps, keep track of quotas, and allocate territories and quotas in a way that maximizes revenue. SPM platforms typically cover five core areas:

  1. incentive compensation management
  2. quota management
  3. territory management
  4. sales performance tracking
  5. sales analytics and reporting

Examples include: Oracle Sales Planning and Performance Management, Synygy

Customer Relationship Management (CRM)

In the context of sales enablement, CRM software helps teams keep track of contacts, prospect and customer communications, and accounts that have moved from one stage of the sales funnel to the next. Features like lead and opportunity management and pipeline visualization are essential when it comes to creating accurate sales forecasts and keeping track of sales performance.

Examples include: Sage CRM, Pipeliner CRM, and Pipedrive

Sales Intelligence & Intent Data

Sales intelligence solutions help supply agents with the information they need to accurately target accounts and close deals. Sales intelligence data usually falls into one of a few buckets: firmographic, demographic, technographic, or industry information. This information helps reps identify different characteristics of the contacts or accounts they’re targeting.

Intent data providers give sales reps access to behavioral information about contacts or accounts. This type of information is more dynamic than the type of sales intelligence describes above because it provides reps with an intent signal. For example, it may show you which accounts have actively been searching for your products or brands on specific websites.

Examples include: DiscoverOrg, Lead411, Zoominfo, 6sense, TechTarget Priority Engine, DemandBase, Bombora

Sales Email Tools

Sales email tools allow reps to view contextual information during conversations, set up cadences, or track email engagement and deliverability metrics. Some tools focus on only one of these areas, while others may do all three. Sales email software often helps enable sales reps while accelerating the sales cycle at the same time. For example, sales email templates are one way reps can automate the outreach process. Thus, there are some sales email tools that are in both the sales enablement and sales acceleration software categories.

Examples include: Playbooks, from XANT, Cirrus Insight

Predictive Sales Analytics

Predictive sales analytics tools help sales reps and managers use sales and marketing data to do things like predictive lead scoring, more accurate sales forecasting, and produce ideal customer profiles (ICPs). Multiple types of information can be incorporated into these models, including real-time, historical, transactional, social media impressions, and third-party data. The overall goal is to help create more alignment between sales and marketing to help increase the accuracy and success of sales outreach.

Examples include: Playbooks, from XANT, Anaplan Predictive Insights

Sales Enablement Tools Comparison

To help you figure out what the best sales enablement tool(s) are best for your business, consider these two key factors:

  1. Type of tool: are you looking for a specific type of sales enablement tool? For example, there are a large number of solutions that focus on one area of sales enablement, like sales intelligence, predictive analytics, sales performance management, or sales content management. If you’re looking for a platform that can do double (or triple) duty and check off many of these boxes at once, consider larger suites like Oracle CX Sales Cloud or Salesforce Sales Cloud.
  2. Cost: Price is the next best determining factor to help guide your decision. Many of the sales enablement point solutions that focus on one component of your overall sales enablement strategy will be less expensive than larger CX or Sales Cloud suites. However, if you anticipate needing a sales enablement platform that covers many of the areas listed above, you may be better off investing in a sales enablement suite.

Pricing Information

Since there are many different types of sales enablement tools, prices can vary depending on the type of software. However, most products have a monthly or annual subscription pricing model.

Point solutions that focus on one area of sales enablement will be less expensive than larger sales enablement suites.

Related Categories

Frequently Asked Questions

What are the benefits of using sales enablement software?

Sales enablement software helps provide sales teams with the motivation and know-how to improve the quality of the sales cycle. Unlike sales acceleration software, which aims to speed up sales cycles, sales enablement strategies focus on the more qualitative aspect of sales.


Sales enablement software like coaching and training, sales intelligence or intent data, or sales performance management tools can help optimize your company’s sales operations.

What are the different types of sales enablement platforms?

There are many different types of sales enablement tools that may cover one or more of the following areas:

  • Sales content management & presentation
  • Customer relationship management (CRM)
  • Predictive sales analytics
  • Sales performance management
  • Sales coaching & training
  • Sales intelligence & intent data
  • Sales email tools


There are also larger sales enablement suites and sales clouds from vendors like Oracle, Salesforce, SAP, etc., that have capabilities covering all of the areas above.

What is the best sales enablement software?

According to feedback from software end-users on TrustRadius, the top-rated sales enablement tools are:


Gong.io and Chorus.ai are both sales coaching and training platforms, while Highspot is primarily a sales content management tool, and Yesware is a sales email solution. Check out reviews of each product on TrustRadius’ sales enablement software page.

How do you build a sales enablement strategy?

A sales enablement strategy involves setting your reps up for success by making sure they have the tools, content, and best practice information needed to sell more effectively. This involves providing them with enablement materials and making sure the products they’re using are user friendly (to help with adoption).


As a sales manager, you should follow this up by tracking performance across your team to identify which reps may need extra training, or what best practices should be replicated by the rest of the team. Sales enablement software can help put the various components of your sales enablement strategy together.

How much does sales enablement software cost?

Prices vary based on what type of tool you need, the number of users, and the range of features required. Most vendors do not openly disclose prices on their website but will provide a quote upon request.