Sales Intelligence Software

TrustRadius Top Rated for 2023

Top Rated Products

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HubSpot Sales Hub

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2
D&B Hoovers

D&B Hoovers delivers sales intelligence data for millions of companies globally.

3
Foundry ABM

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…

4
Drift

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5
6sense

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

All Products

(101-125 of 176)

101
LeadRebel
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LeadRebel shows users which companies have visited their website, what exactly did they do on the website, including a video recording of the visits, LeadRebel provides detailed information about the company including contact data and a list of employees and thus provides warm leads,…

102
SaleQuota
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Direct Access to Quality B2B Leads Designed to help users connect directly with ideal leads, build a pipeline, and close more deals. The vendor states SaleQuota can be used to: Real-Time High-Quality Leads Traditional lead databases go bad every year. So the vendor states that…

103
CompStak Prospect

CompStak Prospect is a sales intelligence tool that leverages commercial real estate lease data to spot clear buying signals for B2B accounts and find leads who are the most likely to buy. Top buying indicators its clients use to maximize ROI on their prospecting: potential leads'…

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104
Stirista Scout

Stirista Scout is a sales and prospecting tool that is designed to deliver current, verified direct contact information for the user’s ideal prospects. In addition to offering email addresses, phone numbers, and postal data, this solution also delivers detailed company firmographic…

105
Gryphon Sales Performance Management

Gryphon Networks offers their tele-sales intelligence application, the eponymous Gryphon Sales Intelligence, which offers cloud-based call recording and call guidance tools, real-time and on-demand salesperson performance metric tracking, and Gryphon's Sales Performance Dashboard…

106
LeadBase
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LeadBase provides users with a way to generate more leads by discovering, tracking and converting anonymous website visitors. The vendor’s value proposition says that by using LeadBase Demand Cloud solution, businesses can realize the latent demand a brand has. The solution monitors…

107
xiQ
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xiQ (formerly SweetSpot) is a sales intelligence software solution offered by the company of the same name (formerly Xtra IQ).

108
Sentrana
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Sentrana is a sales intelligence software solution offered by Sentrana, Inc.

109
Venturesource
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Venturesource is a sales intelligence software solution offered by Datanyze.

110
InsightGuru
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InsightGuru is a sales intelligence software solution offered by IRD Group.

111
niceinsight
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niceinsight is a sales intelligence software solution offered by That's Nice LLC.

112
SalesFuel
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SalesFuel is a sales intelligence software solution offered by SalesFuel.

113
TrackIf
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TrackIf is an alerting and customer purchase intent app presenting useful sales intelligence, from the company of the same name headquartered in Minnesota.

114
TermScout
0 reviews

TermScout is a sales intelligence software solution offered by TermScout Inc.

115
Transparentrees

Transparentrees is a sales intelligence software solution offered by transparentrees.

116
BoothCrawler
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BoothCrawler is a sales intelligence software solution offered by BoothCrawler.

117
DeskGod
0 reviews

DeskGod is a sales intelligence software solution offered by deskgod.

118
TrustSphere
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TrustSphere is a sales intelligence software solution offered by TrustSphere.

119
IRD Prospector

IRD Prospector is a sales intelligence software solution offered by IRD Group.

120
Reachable
0 reviews

Reachable is a sales intelligence software solution offered by Reachable.

121
eCairn
0 reviews

eCairn is a sales intelligence software solution offered by eCairn.

122
Infolio
0 reviews

Infolio is a sales intelligence software solution offered by Motech ltd.

123
TrepScore
0 reviews

TrepScore is a sales intelligence software solution offered by TrepScore.

124
MobilePaks
0 reviews

MobilePaks is a sales intelligence software solution offered by MobilePaks.

125
Gravitocity
0 reviews

Gravitocity is a sales intelligence software solution offered by Gravitocity, Inc.

Videos for Sales Intelligence Software

What are the Best Sales Intelligence Solutions?
05:47
In this video, we'll cover the top 3 sales intelligence solutions, how to use each one and a comparison of features and pricing models. Sales intelligence solutions allow for the collection and analysis of information that can assist salespeople. This includes new contact pro...
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Sales Intelligence Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Sales Intelligence Software

What is Sales Intelligence?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:

  • Prospecting for new contacts
  • Augmenting contact records with missing information
  • Adding company and industry details
  • Qualifying and prioritizing leads
  • Tracking email and website interactions
  • Compiling lead activity in lead records
  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.

Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Sales Lead Software

Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.

Lead Lists

Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:

  • Geographic criteria
  • Firmographic criteria
  • Role criteria

This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.

Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers

Lead Tracking & Qualification Process

Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.

For example, leads can be tracked based on:

  • Website traffic analytics (lead activity on a company’s website)
  • Reverse IP lookup for new leads who visit the company website, to get contact info
  • Engagement with sales emails (opens, clicks, etc.)

This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).

The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.

Data Augmentation & Data Hygiene

Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.

Data augmentation helps sales productivity in two ways:

  1. It provides a specific, reliable basis for qualifying and prioritizing leads.
  2. It provides context for sales pitches, helping reps tailor their messaging.

In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.

Sales Intelligence Software Features & Capabilities

  • Identification of new leads
  • Sales lead management
  • List quality
  • Email and direct dial contacts
  • Ideal customer targeting
  • Company and industry information
  • Integrations and extensions
  • Company/business profiles
  • Automatic data refresh
  • Filters and segmentation
  • Sales email templates
  • Triggers and red alerts
  • Prospect tracking
  • Alerts and reminders

Pricing Information

Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.

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Frequently Asked Questions

What is sales intelligence software?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).


What is lead intelligence?

Lead intelligence refers to the process of gathering data (information) on leads and prospects. This data is then used to help sales teams’ interactions with potential customers by better understanding their needs and close deals. The type of data lead intelligence tools provide typically include contact information, demographic information, and website interaction information.

How much does sales intelligence software cost?

Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.