Sales Intelligence Software
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HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.
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Artesian is designed to help B2B sales teams leverage Internet-based insights (from web and social media) about prospects in order to decrease sales lead time. Customers are typically B2B enterprises.
GrowthIntel, from Growth Intelligence in London, tracks companies' web activity, and applies machine learning to predict B2B buying behavior, in terms of when a company will buy what product. By identifying behavioral signals that indicate a high probability of conversion, Growth…
Tomba.io is an Email Finder for B2B sales and email marketing . Tomba.io collects and crafts public data using Robots to provide an advanced prospecting tool to help professionals gather Data at scale, Direct from source.
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OpusXenta is focused on delivering impactful technology solutions for death care organizations.They equip them with cloud software, marketplaces, services, and data intelligence designed with professional insight and supported with unparalleled commitment. Every day, our customers…
Dakota Marketplace is an institutional investor database that creates visibility into exactly who investment salespeople should be calling on to raise money. Marketplace provides investment sales people with accurate and up-to-date sales contact information and insights to help them…
GetProfiles automates your list building process and delivers an in-depth blueprint of each of your prospects’ organizational structures, technology and people. It delivers the highest quality data to help your sales team to focus on nurturing leads and closing more deals. The vendor…
ReachStream is a sales data and marketing platform designed to empower businesses with the essential tools and resources to succeed in today's competitive marketplace. With a focus on data accuracy, customization, and user-friendliness, ReachStream is a solution for lead generation…
Developed by Refract Consulting, ProTrail is a cloud based sales intelligence tool designed to help sales teams with account planning, relationship building, and customer acquisition. ProTrail uses artificial intelligence (AI) to digitally map account data with credible information…
Functioning as a contact hub, the TechTarget Contact Data Services originating from Oceanos™ ingest streams from a network of partners including traditional data companies, publishers and social media sources.
Pidgi harnesses customer data to provide personalized lead intelligence for sales teams. Pidgi helps to make B2B sales easier by helping Sales and Marketing Teams sell more to their past users. Pidgi includes: - Access to past users - Contact monitoring for job changes - CRM…
Anymail finder is a SaaS company that allows its customers to find validated emails of the employees of any company. Users can find the email address of a person by entering their name and the company name or domain. Additionally, users can find the email address of key decision…
Humanlinker is a desktop app dedicated to enterprise sales leaders and sales operations, that aims to help them to build the best account based selling strategy. It is presented as a solution that brings together all of the sales stack to boost the productivity of sales teams. Get…
A company offering solutions for prospects and customers to find the right email marketing solutions which can help them expand in new markets and focus on customer acquisition. The company offers access to its database of lead data, and tools to locate emails and phone numbers for…
A software tool to boost email outreach used to enrich contact data, gain AI insights, craft AI-tailored emails and write more effectively with an AI Assistant's help.
Humantic AI's buyer intelligence platform combines ML & AI with Neuroscience, Linguistics and the transformational technology behind ChatGPT. Its algorithms are built on top of academic research establishing strong correlations between linguistics and personality (psycholingustics)…
Accompany is a sales intelligence platform featuring comprehensive org charts with real-time predictive decision-maker profiles to help salespeople locate the ideal prospects for outreach in their domain. The sales database is now owned and supported by Cisco since the May 2018 of…
BuzzBoard aims to uncover data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. The vendor says by applying data science and digital signals to the world’s most extensive collection…
Leadzen.ai is a prospecting and outreach tool with a real-time engine providing access to100+ data points from 500+ trusted data sources, providing details to convert optimistic prospects into productive leads. The real-time engine is continually updating to provide recent information…
BigPicture develops company APIs for data-driven teams. It offers proprietary real-time lookup technology converts domains and IP addresses into full company profiles for marketing, sales, and cybersecurity use cases. The vendor states BigPicture powers thousands of B2B companies…
CIENCE’s B2B data platform combines millions of hand-curated leads, proprietary technology, and company firmographics. It is used to build audiences to target any and all members of buying committees: Decision Makers, Influencers, Stakeholders, and End Users.> 300 million global…
TruVoice from Corporate Visions (formerly Primary Intelligence) is an automated buyer feedback and sales coaching platform that informs the organization's entire go-to-market strategy from start to finish. TruVoice goes beyond buyer insights to provide users and sellers with real-…
The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired…
DataCaptive in Santa Clara provides Data-Driven, Data Intelligence & Digital Marketing Services with strategic services.
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Learn More About Sales Intelligence Software
What is Sales Intelligence?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:
- Prospecting for new contacts
- Augmenting contact records with missing information
- Adding company and industry details
- Qualifying and prioritizing leads
- Tracking email and website interactions
- Compiling lead activity in lead records
- Gathering contextual data from social media or news updates
There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.
Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.
Sales Lead Software
Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.
Lead Lists
Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:
- Geographic criteria
- Firmographic criteria
- Role criteria
This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.
Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers
Lead Tracking & Qualification Process
Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.
For example, leads can be tracked based on:
- Website traffic analytics (lead activity on a company’s website)
- Reverse IP lookup for new leads who visit the company website, to get contact info
- Engagement with sales emails (opens, clicks, etc.)
This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).
The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.
Data Augmentation & Data Hygiene
Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.
Data augmentation helps sales productivity in two ways:
- It provides a specific, reliable basis for qualifying and prioritizing leads.
- It provides context for sales pitches, helping reps tailor their messaging.
In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.
Sales Intelligence Software Features & Capabilities
- Identification of new leads
- Sales lead management
- List quality
- Email and direct dial contacts
- Ideal customer targeting
- Company and industry information
- Integrations and extensions
- Company/business profiles
- Automatic data refresh
- Filters and segmentation
- Sales email templates
- Triggers and red alerts
- Prospect tracking
- Alerts and reminders
Pricing Information
Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.
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Frequently Asked Questions
What is sales intelligence software?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).
What is lead intelligence?
How much does sales intelligence software cost?
Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.