Sales Intelligence Software
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HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.
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SetSchedule’s Data Center is a prospect locating solution for realtors, produced throught he company's partnerships with companies in the the data analytic industry. By utilizing the Data Center, users can find new prospects to can send mailers and marketing. Selecting a zip code…
Nexis Dossier is used to gain competitive intelligence and research potential candidates for hire, or to investigating mergers and qualifying potential clients and customers, Dossier brings together results on more than 240 million companies and organizes them. A Company Snapshot…
Omkar Cloud is lead generation platform that provides sales representatives reach out to the right prospects, close more deals, and increase revenue at scale. With its B2B database of 200M+ Contacts, teams can scale their outbound activities, gain insights, and optimize their lead…
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Marcom Robot Prospecting Engine is a company name-to-domain matching solution helping B2B sales and marketing teams identify website addresses from company names. Why Marcom Robot? Expands sales' reach beyond known prospects: Improves the targeting of ABM programs and identify the…
FlashInfo is a global sales intelligence engine that gives companies a B2B intelligence database and helps discover customers in chosen TAM. FlashInfo provides access to enriched data for over 200 million companies and over 600 million people profiles worldwide, available via Web,…
atEvent is an event management and sales intelligence tool that allows users to generate qualified leads, measure and monetize their event activity, and accelerate sales velocity after events. It is owned and supported by Ennov since the December 2017 acquisition.
Bookyourdata.com is a contact list builder tool from the company of the same name in Washington, D.C., serving B2B Marketing Databases to its customer, which the vendor states is used for their marketing needs and targeted sales.
Knowland Insight is a meetings and events database that sales teams in the hospitality industry can use to identify prospects by industry, dates and location, square footage requirements, number of attendees, etc.
Presented as a compass for a sales team. CloseFactor automates sales research and delivers contextual insights, with the goal of giving sellers an unfair advantage.
HG Focus provides insight into what technologies are installed at companies the is visiting on the web. According to the vendor, this solution allows users to see through a firewall and into their prospects tech stack. All technologies are date stamped so users can clearly see the…
Visual Visitor's Platform combines B2B intelligence, company contact data, engagement software, and identification tools. Visual Visitor offers anonymous website visitor tracking so marketers can better understand who lands on a website.
Data Axle USA (formerly InfoUSA) provides targeted mailing lists, email lists, campaigns, and other forms of prepared customer intelligence and marketing material.
Swordfish is an online identity verification service used by recruiters, sales, fraud prevention and investigative professionals.
What is Skrapp? Skrapp.io is an email lookup and business data enrichment tool for B2B sales outreach and email marketing. Skrapp.io collects and crafts public data to provide an advanced prospecting email research platform that helps professionals launch performant email marketing…
TechTarget's Sales-Quality Leads is used to accelerate Inside Sales efforts by prioritizing resources against verified leads with a high likelihood to convert. It comes in two parts: Confirmed Projects delivers in-market buyers along with project intelligence to uncover potentially…
LexisNexis Prospect Portfolio is a sales intelligence software solution offered by LexisNexis.
RelPro is a B2B Relationship Intelligence solution. RelPro helps users find, learn about and stay in touch with companies and their decision-makers. RelPro clients have access to company and people insights, including contact details, on 7+ million companies and 150+ million decision-…
FlashInfo, a product of FlashIntel Global, is presented as a revenue acceleration platform that integrates sales intelligence and engagement capabilities into one unified interface. With access to its B2B intelligence database and 30+ custom filters, it enables businesses to discover…
Enlyft helps B2B companies generate better leads, close more deals, and acquire customers faster. Enlyft’s AI-driven customer intelligence platform leverages machine learning to profile and predict the buying behavior of millions of companies worldwide, based on technology use, hundreds…
Find the best fit with Prospect Fit! Prospect fit score is the soul of Ampliz SalesBuddy. With the help of cutting edge technologies, the vendor promises that SalesBuddy helps to evaluate your prospect in a click of a button. SalesBuddy understands your customers based on certain…
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Learn More About Sales Intelligence Software
What is Sales Intelligence?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:
- Prospecting for new contacts
- Augmenting contact records with missing information
- Adding company and industry details
- Qualifying and prioritizing leads
- Tracking email and website interactions
- Compiling lead activity in lead records
- Gathering contextual data from social media or news updates
There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.
Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.
Sales Lead Software
Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.
Lead Lists
Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:
- Geographic criteria
- Firmographic criteria
- Role criteria
This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.
Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers
Lead Tracking & Qualification Process
Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.
For example, leads can be tracked based on:
- Website traffic analytics (lead activity on a company’s website)
- Reverse IP lookup for new leads who visit the company website, to get contact info
- Engagement with sales emails (opens, clicks, etc.)
This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).
The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.
Data Augmentation & Data Hygiene
Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.
Data augmentation helps sales productivity in two ways:
- It provides a specific, reliable basis for qualifying and prioritizing leads.
- It provides context for sales pitches, helping reps tailor their messaging.
In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.
Sales Intelligence Software Features & Capabilities
- Identification of new leads
- Sales lead management
- List quality
- Email and direct dial contacts
- Ideal customer targeting
- Company and industry information
- Integrations and extensions
- Company/business profiles
- Automatic data refresh
- Filters and segmentation
- Sales email templates
- Triggers and red alerts
- Prospect tracking
- Alerts and reminders
Pricing Information
Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.
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Frequently Asked Questions
What is sales intelligence software?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).
What is lead intelligence?
How much does sales intelligence software cost?
Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.