Sales Intelligence Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 10)

1
HubSpot Sales Hub

HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

2
D&B Hoovers

D&B Hoovers delivers sales intelligence data for millions of companies globally.

3
Foundry ABM

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…

4
Drift

Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate…

5
6sense

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

All Products

(26-50 of 176)

26
Crunchbase

Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over…

27
Datanyze

Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.

28
Owler

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Explore recently added products

29
RainKing (discontinued)

RainKing is a sales intelligence software solution offered by RainKing Software.

30
LeadGrabber Pro

eGrabber's LeadGrabber Pro is a B2B Sales Intelligence tool which can be used to Build a List of prospective clients from professional networking sites. The tool captures new contacts from online directories as well as professional and social networking sites. LeadGrabber extracts…

31
TechTarget Priority Engine

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

32
PersistIQ

PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.

33
Leadfeeder

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script,…

34
AeroLeads

AeroLeads is a prospect generation software that finds relevant prospects with email and phone numbers of businesses and decisions makers of those businesses. The data can be exported to Salesforce, MailChimp and HubSpot as well as downloaded into CSV files.

35
DataFox (discontinued)

DataFox was a tool used to dentify new prospects and deliver actionable sales triggers from thousands of data sources. Oracle acquired DataFox in October 2018, and the product was sunsetted in 2023. It is no longer available.

36
LeadLander

LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is…

37
Prospect (tryprospect.com)

Prospect (tryprospect.com) is a sales tool used to find contact data for any prospect and import it directly into Salesforce in one click. Spend less time finding emails and phone numbers and more time selling.

38
Data Axle Genie

Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

39
MediaRadar

Media Radar is a sales intelligence software solution offered by Media Radar.

40
Seamless.AI

Seamless.ai headquartered in Columbus, Ohio, delivers sales leads, in order to maximize customer revenue, help them to increase sales, and help them to acquire the total addressable market instantly using artificial intelligence.

41
eGrabber eMail-Prospector

eGrabber's eMail-Prospector is a desktop tool built for sales teams who do their own prospecting. The vendor says that eMail-Prospector finds anybody's business email address. Users just type in a name and company. The software then searches the Internet to find the person's work…

42
The List

The List is a sales intelligence software solution offered by List Partners.

43
Clodura.AI

Clodura.AI is an AI-powered lead generation platform that helps users generate targeted sales-qualified leads. It offers access to B2B prospect data of more than 220 million contacts & 18 million companies. With more than 120 million direct dial numbers, it helps users to reach…

44
MRP

MRP, a global account intelligence provider, aims to equip B2B organizations with the intelligence and the demand needed to deliver a future-proof sales and marketing funnel. From start-ups to enterprise organizations, MRP provides B2B organizations with buyer intelligence, converting…

45
Definitive Healthcare

Definitive Healthcare in Framingham offers a healthcare provider database providing contact data for key stakeholders across as well as data pertinent for population health studies.

46
Klarity by DemandScience

Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.

47
Salestools.io (discontinued)

Salestools.io is a SaaS based prospecting platform that uses social networks and complex algorithms behind the scenes to gather data. The vendor says their solution provides a full overview of prospects by including email addresses, phone numbers and social profiles. According to…

48
KickFire

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content…

49
Geopointe

Geopointe is a geolocation app that integrates Salesforce data with Google Maps. Some key features include Geographic Searching, Routing and Optimization, and Mobile Apps.

50
Deltek GovWin IQ

GovWin IQ is available for both the Federal and the State and Local Markets. GovWin IQ serves contractors that are selling to the federal government by providing the earliest awareness of new opportunities, deep planning intelligence, potential teaming partnerships, and the strategic…

Videos for Sales Intelligence Software

What are the Best Sales Intelligence Solutions?
05:47
In this video, we'll cover the top 3 sales intelligence solutions, how to use each one and a comparison of features and pricing models. Sales intelligence solutions allow for the collection and analysis of information that can assist salespeople. This includes new contact pro...
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Sales Intelligence Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Sales Intelligence Software

What is Sales Intelligence?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:

  • Prospecting for new contacts
  • Augmenting contact records with missing information
  • Adding company and industry details
  • Qualifying and prioritizing leads
  • Tracking email and website interactions
  • Compiling lead activity in lead records
  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.

Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Sales Lead Software

Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.

Lead Lists

Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:

  • Geographic criteria
  • Firmographic criteria
  • Role criteria

This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.

Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers

Lead Tracking & Qualification Process

Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.

For example, leads can be tracked based on:

  • Website traffic analytics (lead activity on a company’s website)
  • Reverse IP lookup for new leads who visit the company website, to get contact info
  • Engagement with sales emails (opens, clicks, etc.)

This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).

The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.

Data Augmentation & Data Hygiene

Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.

Data augmentation helps sales productivity in two ways:

  1. It provides a specific, reliable basis for qualifying and prioritizing leads.
  2. It provides context for sales pitches, helping reps tailor their messaging.

In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.

Sales Intelligence Software Features & Capabilities

  • Identification of new leads
  • Sales lead management
  • List quality
  • Email and direct dial contacts
  • Ideal customer targeting
  • Company and industry information
  • Integrations and extensions
  • Company/business profiles
  • Automatic data refresh
  • Filters and segmentation
  • Sales email templates
  • Triggers and red alerts
  • Prospect tracking
  • Alerts and reminders

Pricing Information

Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.

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Frequently Asked Questions

What is sales intelligence software?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).


What is lead intelligence?

Lead intelligence refers to the process of gathering data (information) on leads and prospects. This data is then used to help sales teams’ interactions with potential customers by better understanding their needs and close deals. The type of data lead intelligence tools provide typically include contact information, demographic information, and website interaction information.

How much does sales intelligence software cost?

Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.