Sales Intelligence Software
Top Rated Products
(1-5 of 10)
HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.
All Products
(51-75 of 176)
Prospect.io, headquartered in Brussels, offers their sales intelligence tool to support prospecting, with email tracking and analytics to follow progression from identified prospect to active lead.
GovWin IQ is available for both the Federal and the State and Local Markets. GovWin IQ serves contractors that are selling to the federal government by providing the earliest awareness of new opportunities, deep planning intelligence, potential teaming partnerships, and the strategic…
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation,…
Explore recently added products
LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities. LeadsPedia is designed to make information easier to see one place and use it to make faster, better‑informed…
Node.io was a sales intelligence platform, providing access to correlative insights and "cloned" ideal customers built upon Node's database of companies and individuals, acted upon by AI. Node.io was acquired by SugarCRM August 2020, to bolster the company's CX capabilities and predictive…
Outbound offers its sales intelligence platform to provide accurate data worldwide, but especially for high data volume, highly accurate data in the EMEA region. Their app uses machine learning & artificial intelligence to ensure users get validated and accurate information delivered…
Gazelle.ai from the company of the same name headquartered in Montreal is a market intelligence service which also provides business development analytics for devising a targeting strategy.
HG Cloud Dynamics (formerly Intricately) provides sales intelligence for people that sell and market technology products. The vendor aims to help companies find the right accounts and seize every opportunity to connect in a value-driven way.Additionally, the vendor says their software…
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.
Veeva OpenData Commercial is global reference data of healthcare professionals, healthcare organizations, and affiliations. It contains addresses, emails, specialties, demographics, and compliance data (license information and industry identifiers). It is available in 100+ countries…
Echobot provides Cloud Software for Sales & Marketing Intelligence for European markets. The vendor states more than 1,000 companies of all sizes and industries trust Echobot to improve marketing and sales processeses for the digital era. They state that with state-of-the-art…
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording…
LeadGnome offers their sales intelligence application which mines response emails to marketing campaigns and locates other potential contacts to help find decision makers, and furthermore automates the process of cleaning CRM customer and sales related data via email data mining.
LeadBoxer is a lead & customer data platform that gives business users real-time information about companies and people that visit their website & read their emails. LeadBoxer aims to turn behavioural data into actionable insights. The platform is designed to work with many…
eGrabber Daily-Researcher is a B2B prospecting tool. This tool helps you in getting the daily list of 100 prospects with verified business email addresses. With this list, your sales and marketing teams can set up appointments over an email campaign.
LeadCandy is a lead generation and sales intelligence software - The vendor says it is powered by reliable business data, with 95% email accuracy guarantee. Key capabilities and benefits include:Find your target customers - 25 Million decision makers from 12 Million companiesDeep…
AroundDeal is a lead generation platform that offers what the vendor describes as the most comprehensive and accurate business contacts and companies info. Their technology and services aim to empower clients to build targeted lists, increase ROI and achieve revenue goals.…
Global Database is a B2B data provider that offers a large directory, holding over 80 million business profiles across 195 countries and 34 industries. The platform is automatically updated on a daily basis. It allows users to follow preferred profiles (either companies or executives)…
Muraena is a B2B contacts database with an AI-powered search for precise lead generation. While offering comprehensive data, including 720M individuals, 120M verified emails, and 10M phone numbers, Muraena aims to stick to simplicity and laser-focused targeting. To cover all modern…
ListGrabber is a Data Extraction Software that enables users to capture name, company mailing address, email, phone and fax number, etc. of likely prospects or business contacts.The Internet has many sources of free leads that users can use to market products and services. ListGrabber…
Detective (formerly Charlie App) helps salespeople to find high quality prospects, identify their pains and initiatives, and suggests relevant first touch messaging. Its precision targeting aims to displace a spray-and-pray approach to sales.
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer…
Videos for Sales Intelligence Software
Sales Intelligence Software TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Sales Intelligence Software
What is Sales Intelligence?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:
- Prospecting for new contacts
- Augmenting contact records with missing information
- Adding company and industry details
- Qualifying and prioritizing leads
- Tracking email and website interactions
- Compiling lead activity in lead records
- Gathering contextual data from social media or news updates
There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.
Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.
Sales Lead Software
Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.
Lead Lists
Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:
- Geographic criteria
- Firmographic criteria
- Role criteria
This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.
Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers
Lead Tracking & Qualification Process
Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.
For example, leads can be tracked based on:
- Website traffic analytics (lead activity on a company’s website)
- Reverse IP lookup for new leads who visit the company website, to get contact info
- Engagement with sales emails (opens, clicks, etc.)
This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).
The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.
Data Augmentation & Data Hygiene
Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.
Data augmentation helps sales productivity in two ways:
- It provides a specific, reliable basis for qualifying and prioritizing leads.
- It provides context for sales pitches, helping reps tailor their messaging.
In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.
Sales Intelligence Software Features & Capabilities
- Identification of new leads
- Sales lead management
- List quality
- Email and direct dial contacts
- Ideal customer targeting
- Company and industry information
- Integrations and extensions
- Company/business profiles
- Automatic data refresh
- Filters and segmentation
- Sales email templates
- Triggers and red alerts
- Prospect tracking
- Alerts and reminders
Pricing Information
Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.
g
Related Categories
Frequently Asked Questions
What is sales intelligence software?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).
What is lead intelligence?
How much does sales intelligence software cost?
Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.