Sales Intelligence Software

Top Rated Sales Intelligence Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Sales Intelligence Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Sales Intelligence Software Overview

What is Sales Intelligence?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:


  • Prospecting for new contacts

  • Augmenting contact records with missing information

  • Adding company and industry details

  • Qualifying and prioritizing leads

  • Tracking email and website interactions

  • Compiling lead activity in lead records

  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.


Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Sales Lead Software

Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.

Lead Lists

Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:


  • Geographic criteria

  • Firmographic criteria

  • Role criteria

This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.


Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers

Lead Tracking & Qualification Process

Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.


For example, leads can be tracked based on:


  • Website traffic analytics (lead activity on a company’s website)

  • Reverse IP lookup for new leads who visit the company website, to get contact info

  • Engagement with sales emails (opens, clicks, etc.)


This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).


The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.

Data Augmentation & Data Hygiene

Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.


Data augmentation helps sales productivity in two ways:


  1. It provides a specific, reliable basis for qualifying and prioritizing leads.

  2. It provides context for sales pitches, helping reps tailor their messaging.


In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.

Sales Intelligence Software Features & Capabilities

  • Identification of new leads

  • Sales lead management

  • List quality

  • Email and direct dial contacts

  • Ideal customer targeting

  • Company and industry information

  • Integrations and extensions

  • Company/business profiles

  • Automatic data refresh

  • Filters and segmentation

  • Sales email templates

  • Triggers and red alerts

  • Prospect tracking

  • Alerts and reminders

Pricing Information

Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.


For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.

Sales Intelligence Products

(76-100 of 160) Sorted by Most Reviews

xiQ

xiQ (formerly SweetSpot) is a sales intelligence software solution offered by the company of the same name (formerly Xtra IQ).

Insightpool Social Selling Platform

The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired…

FirstRain

FirstRain is a business intelligence software offering from Ignite Technologies.

Terapeak

Terapeak is a market research and intelligence tool with a particular emphasis on sales data to assist ecommerce vendors in decisioning. Terapeak was acquired by eBay in December 2017, and the company claims that it plans to integrate it into its Seller Hub suite of software.

OmniChannelBASE

OmniChannelBASE is a sales intelligence software solution offered by MeritDirect.

InsightGuru

InsightGuru is a sales intelligence software solution offered by IRD Group.

niceinsight

niceinsight is a sales intelligence software solution offered by That's Nice LLC.

Sentrana

Sentrana is a sales intelligence software solution offered by Sentrana, Inc.

Venturesource

Venturesource is a sales intelligence software solution offered by Datanyze.

SalesFuel

SalesFuel is a sales intelligence software solution offered by SalesFuel.

TrackIf

TrackIf is an alerting and customer purchase intent app presenting useful sales intelligence, from the company of the same name headquartered in Minnesota.

TermScout

TermScout is a sales intelligence software solution offered by TermScout Inc.

Close-More.Deals

Close-More.Deals is a sales intelligence software solution offered by Zyyne.

XactMailBASE

XactMailBASE is a sales intelligence software solution offered by MeritDirect.

Transparentrees

Transparentrees is a sales intelligence software solution offered by transparentrees.

Conclusive Analytics

Conclusive Analytics is a sales intelligence software solution offered by Conclusive Analytics.

Connector

Connector is a sales intelligence software solution offered by IRD Group.

BoothCrawler

BoothCrawler is a sales intelligence software solution offered by BoothCrawler.

Mint Global

Mint Global is a sales intelligence software solution offered by Bureau van Dijk.

eCairn

eCairn is a sales intelligence software solution offered by eCairn.

Reachable

Reachable is a sales intelligence software solution offered by Reachable.

GrowthIntel

GrowthIntel, from Growth Intelligence in London, tracks companies' web activity, and applies machine learning to predict B2B buying behavior, in terms of when a company will buy what product. By identifying behavioral signals that indicate a high probability of conversion, Growth…

LexisNexis Prospect Portfolio

LexisNexis Prospect Portfolio is a sales intelligence software solution offered by LexisNexis.

TrepScore

TrepScore is a sales intelligence software solution offered by TrepScore.

TrustSphere

TrustSphere is a sales intelligence software solution offered by TrustSphere.

Frequently Asked Questions

What is sales intelligence software?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).


What is lead intelligence?

Lead intelligence refers to the process of gathering data (information) on leads and prospects. This data is then used to help sales teams’ interactions with potential customers by better understanding their needs and close deals. The type of data lead intelligence tools provide typically include contact information, demographic information, and website interaction information.

How much does sales intelligence software cost?

Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.