Sales Intelligence Software
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HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.
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Draup for Sales is an AI-powered sales intelligence platform that micro-targets prospects and provides account intelligence, industry intelligence and buyer intelligence.
Traditional sales prospecting is inefficient and tiring. Vainu aims to fix it by transforming disorganized open and big data into insightful leads. Vainu is a sales intelligence, prospecting and account insights platform which aims to help users discover actionable account insights,…
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer…
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Closely is a LinkedIn automation tool used to grow a network on autopilot, bring a new perspective to a LinkedIn network, personalize campaigns with a data export tool, find new B2B sales opportunities through conversations, and send personalised messages on a large scale. Closely…
SalesIntel is a revenue intelligence platform that helps marketing, sales, and revenue operations teams improve pipeline efficiency. SalesIntel attempts to do this in four steps:Identify ideal customers (ICP) from among 22 million accounts profiled by 300 million unique technology…
RocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension…
Champify enables companies to build pipeline by tapping into their former buyers and users and tracking when those contacts change jobs. The vendor states former buyers and users are 3-5x more likely to respond, thus creating "familiarity" as a new, effective pipeline channel. Tracking…
UserGems helps sales and marketing teams achieve their revenue targets with more qualified pipeline. For sales, UserGems delivers qualified pipeline every month so reps book more calls and find warmer introductions. For marketing, UserGems captures key unknown contacts in target…
Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data…
LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape.…
Nemely Prospecting helps sales users find and import company information directly from within their CRM so there is no need to switch between systems and company information is always up-to-date. The app is available for Microsoft Dynamics and Salesforce. The software finds the most…
Goava Discover is a Sales Intelligence platform that helps B2B organizations sell smarter and more efficiently. Goava collects and analyzes open and public data about companies to help sales reps find the right company to target and to make thorough and efficient research about companies.…
Zintlr's sales technology SaaS product provides lead generation tools and leads intelligence with the goal of identifying users' top 5% of their total addressable market (TAM) more quickly. Zintlr's B2B database offers verified business email, direct-dial contacts, job details, and…
Primer aims to maximize revenue for B2B companies by enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. Primer cleanses and combines B2B data from 12 high quality B2B data sources (such as Apollo, ZoomInfo, and…
Nomination, headquartered in Paris, France, offers a suite of sales enablement solutions for Microsoft Dynamics 365 and Salesforce, providing additional sales intelligence and contact data cleaning, as well as communication personalization to increase the effectiveness of outreach.…
Soleadify is a search engine for business data. Presented by the vendor as a perfect tool for Lead Prospecting. Users find Ideal Customers within minutes from a database of 30M businesses. Describe an Ideal Customer Profile & Get Thousands of Prospects Matching the Description…
PriceComparator offers the ability to analyze your competitors' marketing campaigns. It comes with friendly dashboards that include the ability to model micro-segments of products, channels, geographies, promotions and so on. The vendor says it combines a complete pricing database…
Management Finder is a list building automation software built for B2B businesses. If you have a list of Companies to target, Management Finder tool helps you find key company executives and helps Sales, Marketing and Lead Generation teams build customized decision maker lists with…
Carevoyance delivers a consolidated suite of tools and healthcare data so there is no need to purchase healthcare lists, or pay for data integration. The vendor offers fresh healthcare data as part of the package, and included in every engagement. Carevoyance continuously aggregate…
FunnelBeam promises a customizable AI enabled Sales Intelligence tool.The vendor aims to transform the status quo of Account Based Sales & Marketing: facilitate end to end data discovery, enrichment, & seamless flows between all major Sales & Marketing CRMs.The vendor…
Boasting over 400 financial services clients and 2,000 users, RIA Database is a provider of financial advisor profile data, offering searchable, downloadable data to mutual funds, hedge funds, broker/dealers, bankers, advisors, recruiters and anyone trying to reach financial…
PeaksLead is a B2B Lead Intelligence platform that gives users access to real-time verified data records that users can download and use for email marketing and cold-calling campaigns. PeaksLead helps clamp sales or marketing efforts so users will not waste time in endless search…
ProspectWith helps users increase sales by prospecting the right companies. Find, organize and contact the right decision-makers. The vendor states ProspectWith enables users to: 1/ Get more leads. Find, organize and contact thousands of qualified leads to make B2B prospecting…
LeadRebel shows users which companies have visited their website, what exactly did they do on the website, including a video recording of the visits, LeadRebel provides detailed information about the company including contact data and a list of employees and thus provides warm leads,…
Direct Access to Quality B2B Leads Designed to help users connect directly with ideal leads, build a pipeline, and close more deals. The vendor states SaleQuota can be used to: Real-Time High-Quality Leads Traditional lead databases go bad every year. So the vendor states that…
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Learn More About Sales Intelligence Software
What is Sales Intelligence?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:
- Prospecting for new contacts
- Augmenting contact records with missing information
- Adding company and industry details
- Qualifying and prioritizing leads
- Tracking email and website interactions
- Compiling lead activity in lead records
- Gathering contextual data from social media or news updates
There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.
Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.
Sales Lead Software
Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.
Lead Lists
Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:
- Geographic criteria
- Firmographic criteria
- Role criteria
This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.
Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers
Lead Tracking & Qualification Process
Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.
For example, leads can be tracked based on:
- Website traffic analytics (lead activity on a company’s website)
- Reverse IP lookup for new leads who visit the company website, to get contact info
- Engagement with sales emails (opens, clicks, etc.)
This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).
The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.
Data Augmentation & Data Hygiene
Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.
Data augmentation helps sales productivity in two ways:
- It provides a specific, reliable basis for qualifying and prioritizing leads.
- It provides context for sales pitches, helping reps tailor their messaging.
In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.
Sales Intelligence Software Features & Capabilities
- Identification of new leads
- Sales lead management
- List quality
- Email and direct dial contacts
- Ideal customer targeting
- Company and industry information
- Integrations and extensions
- Company/business profiles
- Automatic data refresh
- Filters and segmentation
- Sales email templates
- Triggers and red alerts
- Prospect tracking
- Alerts and reminders
Pricing Information
Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.
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Frequently Asked Questions
What is sales intelligence software?
Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).
What is lead intelligence?
How much does sales intelligence software cost?
Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.
For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.