Search Marketing Intelligence Tools
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Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization…
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Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization…
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Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data. On every dashboard, users can segment ranking data in whatever way suits a particular…
iSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.
AppTweak, headquartered in Brussels, offers their eponymous ASO tools suite, designed to fuel growth for the world’s most popular apps and games by providing actionable insights in a simple interface.
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches…
The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor…
Asodesk is a platform for organic traffic monitoring, management and analysis, from the compnay of the same name in Moscow, designed to help mobile developers to increase organic traffic. Asodesk focus in keywords rankings tracking and analytics. The tool offers an app reviews service…
Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.
Directive Consulting offers Pulse, a search marketing database. It can be used to review and benchmark every competitor in an industry on dimensions like, from their general research tool, domain rating, keywords, traffic, traffic value, ad spend, paid keywords, and paid clicks.
Myers Media Group headquartered in San Diego aims to develop the core components of a sustainable organic search marketing infrastructure, including the abilities to catalog and prioritize all SEO opportunities, optimize large internal link hierarchies, and generate and manage massive…
NEUTRUM MARKTCHECK creates transparency about how demand is developing in a freely selectable product, topic or market area - including the spatial distribution, forecasts and indicators on the competition. With individual keywords or any complex lists, the user specifies which product,…
SearchAds.com is a resource that helps users optimize and scale Apple Search Ads campaigns with Competitor Intelligence and remain competitive in end-user App Store searches. It's from MobileAction, an ad and market intelligence focused company headquartered in San Francisco.
GrowByData offers Marketing Intelligence to Agencies & Brands to develop new strategies to boost marketing performance, reduce cost, create new merchandising strategies, and win new business. They serve brands and enable them to re-claim, defend and grow their business. Google…
SERPsketch supports page one SERP to guide search strategy with knowledge about who a brands competitors are and how easy it is for customers to find a brand. SERPsketch rebuilds a page of Google for specific keywords, to display both the size and type of the SERP results a customer…
Luminr is an AI-powered lens to the entire searchable web, that looks at every search captured across the whole searchable landscape, from TikTok to Instagram, Google, and Amazon distilled into insights. Luminr monitors every potential search a user might make across various channels,…
FeedOptr is a tool for analysing and optimising product feeds used in Google Shopping Ads. It is designed to identify areas of improvement to improve ad campaign performance.
BrandVerity is a paid search monitoring and tracking solution from the company of the same name in Seattle.
Anstrex is used to:Monitor Ads From Key Competitors: Get a bird’s eye view on how competitors are presenting themselves to a target audience, and identify their selling points, creative approaches, and promotional offers.Discover the best performing landing pages and publishers: Find…
AdPlexity is an intelligence tool used to find profitable ads on desktop, mobile, native, etc.
PiPiADS is a searchable database of TikTok ads in the world, that using an array of data uncovers the ads that are most likely to be successful for a brand.
Learn More About Search Marketing Intelligence Tools
What are Search Marketing Intelligence Tools?
Search marketing intelligence tools are a specific type of search engine marketing (SEM) tool. These larger SEM platforms help marketers run and optimize pay-per-click (PPC) campaigns on search engine results pages. Comparatively, search marketing intelligence tools focus more specifically on providing companies with paid search data and analysis. Search marketing intelligence tools are also sometimes called competitive intelligence and paid search intelligence tools.
Competitive keyword research and traffic analysis is a large focus of many search marketing intelligence tools. However, use cases for these tools extend beyond just competitive analysis. Marketers can use this data to help optimize their current PPC campaigns, monitor where and how their brand is showing up in search results, and even forecast market trends and changes.
As a certain brand of SEM tools, search marketing intelligence tools are also closely related to search engine optimization (SEO) tools. But while different types of SEM tools focus on paid search efforts, SEO tools focus on organic search results (i.e. not paid clicks). Many SEO tools aim to help businesses better understand their SEO performance, (e.g. how well they’re ranking for specific keywords), optimize their website and content to help attract more web traffic, and understand how their competitors’ SEO performance.
Ultimately, search marketing intelligence tools aim to help companies and marketers answer questions like:
Who are my top paid search competitors?
How well and I performed against them for key terms on search results pages?
Which competitors are bidding on my brand terms?
How can I further optimize my paid search campaigns?
Which keywords am I winning, losing, or missing out on?
Based on search behavior, what market trends are emerging?
How can I optimize my paid search campaigns based on market changes?
Search Marketing Intelligence Tools Features
Some search marketing intelligence tools may focus on one specific area below, such as competitive analysis, while others include most of the following capabilities:
Traffic analysis
Keyword research
Paid search performance analysis
Market trend research
Search campaign optimization
Competitive analysis
Brand and trademark monitoring
Search Marketing Intelligence Tools Comparison
Before purchasing a new search marketing intelligence tool, consider these two key factors:
Scope of the tool: some search marketing intelligence tools like Adthena and Brandverity are mainly focused on analyzing paid search data. On the other hand, other tools like SEMrush and SimilarWeb provide analysis and tracking of both paid search and organic search data. Identify which type of tool your business needs before investing in a solution.
Cost: certain search marketing intelligence tools can start at a relatively low price, for a limited set of features. However, other tools have starting costs in the hundreds of dollars. Make sure the tools you're considering purchasing have the right pricing structure for your organization and are within your budget.
Pricing Information
Pricing can vary widely by type of tool, the number of users, and the number of features included. For example, products like the Search Monitor, Brandverity, SEMrush all have a starting cost of $100/month or more. Though many of these platforms include some level of PPC ad spend.
On the other hand, lighter-weight tools like Spyfu and iSpionage have starting prices under $100. These tools may be better suited for smaller businesses.