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Search Engine Optimization (SEO) Tools

Best Search Engine Optimization (SEO) Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Search Engine Optimization (SEO) Overview

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).


SEO activities to improve ranking include:


  • Assessing website structure to make it visible to search engine crawlers

  • Ensuring original and relevant content for end users

  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO tools help companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant content is to a target audience, the better the SEO ranking.


In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors.

SEO Tools Features & Capabilities

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking and analysis is an essential element of SEO tools. Many tools will help users identify new backlink opportunities.

Crawl Diagnostics/Site Audits

Some SEO tools can also do site auditing. Audits assess site structure to suggest improvements. Some will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Some have generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for your rankings. These can include:


  1. Competitive analysis

  2. SERPs ranking tracking

  3. Trend charts

  4. Traffic analytics

  5. Role-specific dashboards (CMO, CEO, etc.)

  6. Share of voice analysis

Agencies

Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends

Mobile

Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase.

Social

Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance. Many SEO tools offer social signal tracking and measurement.

Local

Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.

SEO vs. SEM

SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. It means gaining website traffic by purchasing ads on search engines. In contrast, SEO focuses on free content strategies.

Many companies use both SEO and SEM - using the same tools in the process. Using SEO and SEM together is called search marketing. The end goal is to grow website traffic from search engines. Search marketing can involve both organic and paid efforts.

Pricing Information

Some Search Engine Optimization tools are completely free. Top examples include Google Trends and Open Site Explorer. These offer specific functions, like keyword and backlink research.

Established SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

Search Engine Optimization (SEO) Products

Listings (101-125 of 146)

We don't have enough ratings and reviews to provide an overall score.

serpIQ is a search engine optimization software solution offered by serpIQ.

We don't have enough ratings and reviews to provide an overall score.

Soovle is a search engine optimization software solution offered by Soovle.

We don't have enough ratings and reviews to provide an overall score.

AMZ Tracker is a search engine optimization software solution offered by AMZtracker.com.

We don't have enough ratings and reviews to provide an overall score.

Search Latte is a search engine optimization software solution offered by Search Latte.

We don't have enough ratings and reviews to provide an overall score.

SoloSEO is a search engine optimization software solution offered by SoloSEO.

We don't have enough ratings and reviews to provide an overall score.

Kerboo is a search engine optimization software solution offered by Kerboo.

We don't have enough ratings and reviews to provide an overall score.

We are a California based company providing search engine visibility services in more than 90 countries worldwide. Our proprietary technology helps websites submit over 250 million web pages to the world's major search engines. Most of these web pages were not being found and indexed before the ...

We don't have enough ratings and reviews to provide an overall score.

SERPs.com is an advanced dashboard for the competitive SEO. Manage websites? With a SERPs.com dashboard account you get: Daily rank tracking Tools to prove your SEO is workingDashboard to see at a glance the health of your website(not provided) tracking and estimation

We don't have enough ratings and reviews to provide an overall score.

Altruik was acquired by Searchdex in 2014 to expand that companies SEO offerings. Altruik is a search engine optimization automation platform for ecommerce or online retailers and services which includes features like automated title and element modification to make pages search engine friendlier...

We don't have enough ratings and reviews to provide an overall score.

RankAbove is a search engine optimization platform for large companies from the company of the same name headquartered in Tel Aviv. Founded in 2007 and now used by some familiar companies including Electronic Arts, Ebay, Petco, MTV, and others, RankAbove includes core SEO features like keyword ma...

We don't have enough ratings and reviews to provide an overall score.

SyCara Local is a local search engine optimization platform and suite of listing management tools for maintaining accurate local listings, and monitoring geo-specific ranking in organic searches. Competitive intelligence tools allow the user to jostle with rivals who compete in the same advertisi...

We don't have enough ratings and reviews to provide an overall score.

SEO Rank Monitor is a search engine optimization tool that uses dashboards and analytics to help users better grasp relevant search engine data.

We don't have enough ratings and reviews to provide an overall score.

Rankinity focuses on long-term promotion strategy, competitor tracking, and keyword tracking to measure Internet visibility.

We don't have enough ratings and reviews to provide an overall score.

RankTrackr is a search engine optimization tool that focuses entirely on search volume and rank tracking across locations of any size. It is augmented by data-driven analytics and dashboards.

We don't have enough ratings and reviews to provide an overall score.

Page Locus is a search engine optimization tool. Several key features, such as the full site review, the keyword suggestion tool, and the social research tool are still in the beta stage.

We don't have enough ratings and reviews to provide an overall score.

Keyword Eye is a search engine optimization suite focused on content analytics and competitor research.

We don't have enough ratings and reviews to provide an overall score.

SEOmator uses robust analytics and both on- and off-page research to audit a site.

We don't have enough ratings and reviews to provide an overall score.

LotusJump calls itself DIY SEO software for small businesses. The company says it offers an easy-to-use tool that analyzes websites and keywords and comes up with tasks for users to follow to help their websites improve in search rankings.

We don't have enough ratings and reviews to provide an overall score.

Linkbird is a search engine optimization software solution offered by linkbird GmbH.

We don't have enough ratings and reviews to provide an overall score.

Remove'em is a search engine optimization software solution offered by Remove-em.