Best Search Engine Optimization (SEO) Tools129CocoScan1 Free SEO Tools2 Tester Online3 Connect Listings4 Localeze5 Digital Quality Management (DQM)7 in SEO8 Labs Link Prospector10 Revealer11 Hunter Plus12 Keyword Finder14 Rank Monitor15 Broker XML Sitemap Validator16 Correlate17 Scribe20

Search Engine Optimization (SEO) Tools

Best Search Engine Optimization (SEO) Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Search Engine Optimization (SEO) Overview

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).

SEO activities to improve ranking include:

  • Assessing website structure to make it visible to search engine crawlers

  • Ensuring original and relevant content for end users

  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO tools help companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant content is to a target audience, the better the SEO ranking.

In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors.

SEO Tools Features & Capabilities

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking and analysis is an essential element of SEO tools. Many tools will help users identify new backlink opportunities.

Crawl Diagnostics/Site Audits

Some SEO tools can also do site auditing. Audits assess site structure to suggest improvements. Some will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Some have generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for your rankings. These can include:

  1. Competitive analysis

  2. SERPs ranking tracking

  3. Trend charts

  4. Traffic analytics

  5. Role-specific dashboards (CMO, CEO, etc.)

  6. Share of voice analysis


Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends


Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase.


Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance. Many SEO tools offer social signal tracking and measurement.


Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.


SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. It means gaining website traffic by purchasing ads on search engines. In contrast, SEO focuses on free content strategies.

Many companies use both SEO and SEM - using the same tools in the process. Using SEO and SEM together is called search marketing. The end goal is to grow website traffic from search engines. Search marketing can involve both organic and paid efforts.

Pricing Information

Some Search Engine Optimization tools are completely free. Top examples include Google Trends and Open Site Explorer. These offer specific functions, like keyword and backlink research.

Established SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

Search Engine Optimization (SEO) Products

Listings (126-145 of 145)

We don't have enough ratings and reviews to provide an overall score.

CocoScan is an SEO Scan tool that scans all your website pages and finds any issues that could block the indexation of your pages. The vendor says the tool looks into four different types of analysis: Indexation: The tool analyzes your pages to check if they’re indexable for Google. Content: The r…

We don't have enough ratings and reviews to provide an overall score.

DCI Free SEO Tools are designed to help users optimize their content using proprietary SEO Tools, which the vendor has developed by leveraging advanced technology and insights gathered over nearly two decades. Some of the capabilities DCI SEO Tools include are a rank checker, keyword position checke…

We don't have enough ratings and reviews to provide an overall score.

SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.

We don't have enough ratings and reviews to provide an overall score.

SO Connect's Listing software helps businesses to improve local search visibility on a wide range of platforms. Update listings automatically, from maps to search engines to social media. SO Connect's presently claims consistent listings means Google will likely rank a business higher and move it up…

We don't have enough ratings and reviews to provide an overall score.

Neustar Localeze is a business listings management service available to SMBs, Enterprises, agencies and other identities wanting to control and correct brand and business information.

We don't have enough ratings and reviews to provide an overall score.

Plug in SEO is a search engine optimization software solution offered by Pemberton Rank Ltd

We don't have enough ratings and reviews to provide an overall score.

LotusJump calls itself DIY SEO software for small businesses. The company says it offers an easy-to-use tool that analyzes websites and keywords and comes up with tasks for users to follow to help their websites improve in search rankings.

We don't have enough ratings and reviews to provide an overall score.

Sistrix is a search engine optimization software solution offered by Sistrix.

We don't have enough ratings and reviews to provide an overall score.

SEO Rank Monitor is a search engine optimization tool that uses dashboards and analytics to help users better grasp relevant search engine data.

8 Ratings

BrandYourself is the eponymous freemium product from the company based in New York that helps suppress misleading or negative Google search results behind active favorable SEO smart content controlled by and amenable to the objects of said search results (i.e. oneself and one's company, hence the na…

TrustRadius Top Rated for 2019

2019 Top Rated Search Engine Optimization (SEO) Tools

There are plenty of options out there, but here's our shortlist of the best Search Engine Optimization (SEO) Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.


133 ratings

Screaming Frog

107 ratings


86 ratings

Google Trends

72 ratings


251 ratings


112 ratings


279 ratings