Ontolo Link Building Tool is unsurprisingly a search engine optimization tool focused on building links via prospecting similar content (and its creators) and user-specified phrases to increase the probability that one's own content is located. This hyperfocused tool can be obtained for oneself ...
Search Engine Optimization (SEO) Tools
Best Search Engine Optimization (SEO) Tools
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Search Engine Optimization (SEO) Overview
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).
SEO activities to improve ranking include:
Assessing website structure to make it visible to search engine crawlers
Ensuring original and relevant content for end users
Showing value with inbound links from other authoritative websites
Google’s ever-changing search algorithms are designed to improve the relevance of search results. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.
What are SEO Tools?
SEO tools help companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant content is to a target audience, the better the SEO ranking.
In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors.
SEO Tools Features & Capabilities
Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.
Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking and analysis is an essential element of SEO tools. Many tools will help users identify new backlink opportunities.
Crawl Diagnostics/Site Audits
Some SEO tools can also do site auditing. Audits assess site structure to suggest improvements. Some will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Some have generic best practices, while others have more innovative suggestions.
Reporting & Analytics
Most SEO tools create reports and offer analytics for your rankings. These can include:
SERPs ranking tracking
Role-specific dashboards (CMO, CEO, etc.)
Share of voice analysis
Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase.
Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance. Many SEO tools offer social signal tracking and measurement.
Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.
SEO vs. SEM
SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. It means gaining website traffic by purchasing ads on search engines. In contrast, SEO focuses on free content strategies.
Many companies use both SEO and SEM - using the same tools in the process. Using SEO and SEM together is called search marketing. The end goal is to grow website traffic from search engines. Search marketing can involve both organic and paid efforts.
Established SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.
Search Engine Optimization (SEO) Products
Listings (126-143 of 143)
EasyRedir is a solution for managing URL redirection. The vendor says their solution is trusted by many marketing departments, advertising agencies and IT organizations to deliver fast, reliable URL redirection for their most important brands.Some key uses include:Ensuring all typos and misspelli...
SEO SiteCheckup is a search engine optimization software solution offered by SEO SiteCheckup.
Map Broker XML Sitemap Validator is a search engine optimization software solution offered by iPullRank.
Web SEO Analytics is the eponymous search engine optimization platform from the company headquartered in the island nation of Cyprus. Founded in 2008, the company touts a complete SEO and domain analysis tool offering keyword and SERP analysis, URL and competitor evaluating, blog SEO-ization, and...
Site Condor is a search engine optimization software solution offered by gShift.
SERP Scan is a search engine optimization tool with functionalities such as query tracking, ranking updates, and competitor tracking.
Sistrix is a search engine optimization software solution offered by Sistrix.
VisibleThread Web is a web content analysis tool for Marketing and Government Communications Teams. It instantly identifies plain language issues and is designed to help improve the clarity and message consistency of online content. VisibleThread Web analyzes the user's content for plain lang...
Pi Datametrics is an enterprise-level SEO and content marketing platform delivering daily, global and actionable search insight to support high-value strategies.The Pi Platform has been built on the belief that search data should run through the decision making processes of any company - and as s...
Netpeak Checker is a multifunctional research tool for bulk SEO analysis that helps you audit URLs by a wide range of parameters.According to the vendor, this tool allows you to:Check 1,200+ parameters of URLsResearch backlink profile of the websitesEvaluate your competitorsCompare URLs by parame...
Cloud service providing real-time SEO auditing and change management to improve and maintain search engine visibility.
Cocolyze is SEO software that aims to make SEO accessible and understandable for everyone. The product helps you focus on your most important keywords first. The vendor promises to help find your main SEO issues in less than 15 minutes. The vendor says key capabilities include:Analyze, optimize ...
Crownpeak Digital Quality Manager (DQM) is a digital governance and web content management and monitoring solution designed to support excellent customer experience across all digital touchpoints, supporting web accessibility needs, error catching, SEO best practice, brand compliance, and analyti...
CocoScan is an SEO Scan tool that scans all your website pages and finds any issues that could block the indexation of your pages. The vendor says the tool looks into four different types of analysis: Indexation: The tool analyzes your pages to check if they’re indexable for Google. Content: Th...
DCI Free SEO Tools are designed to help users optimize their content using proprietary SEO Tools, which the vendor has developed by leveraging advanced technology and insights gathered over nearly two decades. Some of the capabilities DCI SEO Tools include are a rank checker, keyword position che...
SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.