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Search Engine Optimization (SEO) Tools

Best Search Engine Optimization (SEO) Tools

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Search Engine Optimization (SEO) Overview

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).


SEO activities to improve ranking include:


  • Assessing website structure to make it visible to search engine crawlers

  • Ensuring original and relevant content for end users

  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO tools help companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant content is to a target audience, the better the SEO ranking.


In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors.

SEO Tools Features & Capabilities

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking and analysis is an essential element of SEO tools. Many tools will help users identify new backlink opportunities.

Crawl Diagnostics/Site Audits

Some SEO tools can also do site auditing. Audits assess site structure to suggest improvements. Some will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Some have generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for your rankings. These can include:


  1. Competitive analysis

  2. SERPs ranking tracking

  3. Trend charts

  4. Traffic analytics

  5. Role-specific dashboards (CMO, CEO, etc.)

  6. Share of voice analysis

Agencies

Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends

Mobile

Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase.

Social

Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance. Many SEO tools offer social signal tracking and measurement.

Local

Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.

SEO vs. SEM

SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. It means gaining website traffic by purchasing ads on search engines. In contrast, SEO focuses on free content strategies.

Many companies use both SEO and SEM - using the same tools in the process. Using SEO and SEM together is called search marketing. The end goal is to grow website traffic from search engines. Search marketing can involve both organic and paid efforts.

Pricing Information

Some Search Engine Optimization tools are completely free. Top examples include Google Trends and Open Site Explorer. These offer specific functions, like keyword and backlink research.

Established SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

Search Engine Optimization (SEO) Products

Listings (126-139 of 139)

15 Ratings

Analytics SEO is a search engine optimization platform from the Swedish company of the same name founded in 2011 intended to provide a comprehensive SEO solution including features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integr...

We don't have enough ratings and reviews to provide an overall score.

Web SEO Analytics is the eponymous search engine optimization platform from the company headquartered in the island nation of Cyprus. Founded in 2008, the company touts a complete SEO and domain analysis tool offering keyword and SERP analysis, URL and competitor evaluating, blog SEO-ization, and...

We don't have enough ratings and reviews to provide an overall score.

Site Condor is a search engine optimization software solution offered by gShift.

We don't have enough ratings and reviews to provide an overall score.

SERP Scan is a search engine optimization tool with functionalities such as query tracking, ranking updates, and competitor tracking.

We don't have enough ratings and reviews to provide an overall score.

Sistrix is a search engine optimization software solution offered by Sistrix.

We don't have enough ratings and reviews to provide an overall score.

VisibleThread Web is a web content analysis tool for Marketing and Government Communications Teams. It instantly identifies plain language issues and is designed to help improve the clarity and message consistency of online content. VisibleThread Web analyzes the user's content for plain lang...

We don't have enough ratings and reviews to provide an overall score.

Pi Datametrics is an enterprise-level SEO and content marketing platform delivering daily, global and actionable search insight to support high-value strategies.The Pi Platform has been built on the belief that search data should run through the decision making processes of any company - and as s...

We don't have enough ratings and reviews to provide an overall score.

Netpeak Spider is a desktop tool which crawls your website like a search engine robot and detects key SEO issues that influence the website’s visibility in SERP. According to the vendor, this tool allows you to:Spot 60+ issues of your website optimization.Check 50+ key on-page SEO parameters.Calc...

We don't have enough ratings and reviews to provide an overall score.

Netpeak Checker is a multifunctional research tool for bulk SEO analysis that helps you audit URLs by a wide range of parameters.According to the vendor, this tool allows you to:Check 1,200+ parameters of URLsResearch backlink profile of the websitesEvaluate your competitorsCompare URLs by parame...

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Cloud service providing real-time SEO auditing and change management to improve and maintain search engine visibility.

We don't have enough ratings and reviews to provide an overall score.

Cocolyze is SEO software that aims to make SEO accessible and understandable for everyone. The product helps you focus on your most important keywords first. The vendor promises to help find your main SEO issues in less than 15 minutes. The vendor says key capabilities include:Analyze, optimize ...

We don't have enough ratings and reviews to provide an overall score.

CocoScan is an SEO Scan tool that scans all your website pages and finds any issues that could block the indexation of your pages. The vendor says the tool looks into four different types of analysis: Indexation: The tool analyzes your pages to check if they’re indexable for Google. Content: Th...