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Search Engine Optimization (SEO) Tools

Best Search Engine Optimization (SEO) Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Search Engine Optimization (SEO) Overview

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).


SEO activities to improve ranking include:


  • Assessing website structure to make it visible to search engine crawlers

  • Ensuring original and relevant content for end users

  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO tools help companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant content is to a target audience, the better the SEO ranking.


In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors.

SEO Tools Features & Capabilities

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking and analysis is an essential element of SEO tools. Many tools will help users identify new backlink opportunities.

Crawl Diagnostics/Site Audits

Some SEO tools can also do site auditing. Audits assess site structure to suggest improvements. Some will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Some have generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for your rankings. These can include:


  1. Competitive analysis

  2. SERPs ranking tracking

  3. Trend charts

  4. Traffic analytics

  5. Role-specific dashboards (CMO, CEO, etc.)

  6. Share of voice analysis

Agencies

Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends

Mobile

Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase.

Social

Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance. Many SEO tools offer social signal tracking and measurement.

Local

Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.

SEO vs. SEM

SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. It means gaining website traffic by purchasing ads on search engines. In contrast, SEO focuses on free content strategies.

Many companies use both SEO and SEM - using the same tools in the process. Using SEO and SEM together is called search marketing. The end goal is to grow website traffic from search engines. Search marketing can involve both organic and paid efforts.

Pricing Information

Some Search Engine Optimization tools are completely free. Top examples include Google Trends and Open Site Explorer. These offer specific functions, like keyword and backlink research.

Established SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

Search Engine Optimization (SEO) Products

Listings (126-146 of 146)

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Plug in SEO is a search engine optimization software solution offered by Pemberton Rank Ltd

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Ontolo Link Building Tool is unsurprisingly a search engine optimization tool focused on building links via prospecting similar content (and its creators) and user-specified phrases to increase the probability that one's own content is located. This hyperfocused tool can be obtained for oneself ...

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Deap Solutions provides a solution for URL redirection management.

We don't have enough ratings and reviews to provide an overall score.

Web SEO Analytics is the eponymous search engine optimization platform from the company headquartered in the island nation of Cyprus. Founded in 2008, the company touts a complete SEO and domain analysis tool offering keyword and SERP analysis, URL and competitor evaluating, blog SEO-ization, and...

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Site Condor is a search engine optimization software solution offered by gShift.

We don't have enough ratings and reviews to provide an overall score.

SERP Scan is a search engine optimization tool with functionalities such as query tracking, ranking updates, and competitor tracking.

We don't have enough ratings and reviews to provide an overall score.

Sistrix is a search engine optimization software solution offered by Sistrix.

We don't have enough ratings and reviews to provide an overall score.

VisibleThread develops document analysis software that identifies complex and non-transparent language in documents. The software is designed to cut many hours from the proposal review process and increase pWin. This solution can be used to support color-team reviews. It scans MS Office and PDF d...

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Pi Datametrics is an enterprise-level SEO and content marketing platform delivering daily, global and actionable search insight to support high-value strategies.The Pi Platform has been built on the belief that search data should run through the decision making processes of any company - and as s...

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Netpeak Software company develops desktop tools for SEO specialists and webmasters: – Netpeak Spider is a tool for fast and comprehensive technical audit of the entire website. – Netpeak Checker is a multifunctional tool for bulk SEO analysis and comparison of the websites based on a wide rang...

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Cloud service providing real-time SEO auditing and change management to improve and maintain search engine visibility.

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Site Analyzer offers all the SEO tools you need under one web application. Our platform helps you improve your online visibility, achieve the top rank in the search engines and find your SEO niche. We offer the following tools for your search engine optimization: Rank Tracking: 24/7 tracking of...

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Site Analyzer offers all the SEO tools you need under one web application. Our platform helps you improve your online visibility, achieve the top rank in the search engines and find your SEO niche. We offer the following tools for your search engine optimization: Rank Tracking: 24/7 tracking of...

We don't have enough ratings and reviews to provide an overall score.

DCI Free SEO Tools are designed to help users optimize their content using proprietary SEO Tools, which the vendor has developed by leveraging advanced technology and insights gathered over nearly two decades. Some of the capabilities DCI SEO Tools include are a rank checker, keyword position che...

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SEO Tester Online is the web marketing suite that helps marketers, e-commerce and web agencies in 25 countries around the world to monitor and improve the organic visibility of its website or that of its customers, thanks to innovative and guided tools. The suite helps you to optimize websites fo...

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SO Connect's Listing software helps businesses to improve local search visibility on a wide range of platforms. Update listings automatically, from maps to search engines to social media. SO Connect's presently claims consistent listings means Google will likely rank a business higher and move it...

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Neustar Localeze is a business listings management service available to SMBs, Enterprises, agencies and other identities wanting to control and correct brand and business information.