SEO Software

Top Rated SEO Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

SEO Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 30 or more ratings to appear on this TrustMap.

SEO Software Overview

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).

SEO activities to improve ranking include:

  • Optimizing website structure to make it accessible and clearly understandable to search engine crawlers like Googlebot

  • Providing original and relevant content for end-users

  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results for end-users. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO software helps companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant the content is to a target audience, the better the SEO ranking.


In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors. Most SEO solutions will provide an overview of keywords the website is currently ranking for, competitive keyword analysis, and keyword tracking for target keywords. Some tools may also offer a historical view of keyword rankings and related search volume.

SEO Software Features

There are a wide range of SEO platforms available in the market. Below are features that are typically common across different tools:

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend, and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable and a trusted source of information. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking, and analysis is an essential element of SEO software. Many tools will help users identify new backlink opportunities and keep track of existing backlinks.

Crawl Diagnostics/Site Audits

Some SEO software tools can also perform site auditing. Audits assess website structure to suggest improvements. Some solutions will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Certain tools provide generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for overall website and keyword rankings. These can include:

  1. Competitive analysis

  2. SERPs ranking tracking

  3. Trend charts

  4. Traffic analytics

  5. Role-specific dashboards (CMO, CEO, etc.)

  6. Share of voice analysis

Agencies

Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends

Mobile

Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase. Many companies have now adopted a ‘mobile-first’ approach to web design, ensuring content renders correctly on mobile before making any changes to the website.

Social

Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance and overall brand. Many SEO products offer social signal tracking and measurement. Some products will also offer integrations with social platforms like Facebook, Instagram, and LinkedIn for better social engagement and impressions tracking.

Local

Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.

SEO vs. SEM Approaches

SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. An SEM strategy is focused on gaining website traffic by purchasing ads on search engines, while an SEO strategy focuses on maximizing organic (i.e. non-paid) search results by optimizing website structure and content.


Many companies use both SEO and SEM in their overall marketing strategy - using the same tools in the process. Combining SEO and SEM approaches together is called search marketing. The end goal is to grow website traffic, both organic and paid, from search engines.

SEO Software Comparison

There are many SEO software products available today. Consider these two key factors as you evaluate different SEO tools to help find the best product for your business:

  1. Do you need a comprehensive SEO platform that includes a range of keyword, backlink, and website auditing analysis capabilities? Or would your business be better served trying out a free tool (or two) first? SEO products like Google Trends, Google Search Console, Ahrefs’ Keyword Generator, and Hunter are all free to use. Though they may only focus on one of the feature areas defined above, or have limited functionality. Paid SEO tools are a better choice if your business is looking to adopt an SEO or search marketing strategy.

  2. Would it be more efficient for your business to handle SEO and search marketing in-house, or outsource this work to a marketing agency? If you plan on keeping SEO activities in-house, along with a team of SEO experts, your business will also likely need to invest in at least one paid SEO tool (if not more). However, this makes it easier and faster to communicate with your SEO team and ensure that they are 100% focused on your business’s SEO growth potential. Conversely, working with a marketing agency can help free up time and resources so that your marketing team can focus on other initiatives.

Pricing Information

Some Search Engine Optimization tools are completely free, while others may offer a free version or free trial. Top free examples include Google Trends and Moz Link Explorer. Both offer specific functions, like keyword and backlink research.


Paid SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

SEO Products

(151-169 of 169) Sorted by Most Reviews

SurferSEO

SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.

Clearscope

Clearscope, from the company of the same name (also known as Mushi Labs) is an AI-powered SEO platform designed to make it easy to get more out of content.

Frase

Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.

WordLift

WordLift in Rome aims to transform the Web into digital libraries by combining semantic technologies and natural language processing in one product to help publishers engage their audiences through data and meaningful content recommendations.

Yandex.Webmaster

Yandex.Webmaster is a technical SEO tool suite and website management console designed to support site quality.

rankingCoach

rankingCoach in Cologne gives small businesses a Digital Marketing solution used to elevate search rankings; create Google Ad campaigns to generate traffic and leads; manage social media profiles, reviews, and local directory presence; and monitor competitors and local market conditions.…

SweetIQ, powered by Uberall

SweetIQ, now from Uberall (acquired September, 2020) gets businesses listed on search and discovery sites like Google, Bing, and Foursquare. Their suite of local products and services, combined with the strategic insight of our Local Experts, are presented as a solution that helps…

Moz Local

Moz Local

Starting Price $129

Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having…

LocalFX

LocalFX is presented as result-driving local SEO software from WebFX in Harrisburg, a solution that enables users who own or manage a local business who know the importance of targeting customers who are not only interested in products and services, but who also live close by. LocalFX…

GetKeywords

GetKeywords

Starting Price $0

GetKeywords provide Intent-Focused Keyword Research with 100k+ Locations around the world with a Free plan. The solution helps with Keyword Research. Google releases a lot of SEO updates every day, From starting their journey relying on keywords & meta tags - to a smart search…

Revalin

Revalin is presented as first aid for online business: website analysis, monitoring of key performance indicators, traffic and UX. Automation of online business control and protection. The vendor states they have developed their diagnostic algorithms based on real-life experience…

LotusJump

LotusJump calls itself DIY SEO software for small businesses. The company says it offers an easy-to-use tool that analyzes websites and keywords and comes up with tasks for users to follow to help their websites improve in search rankings.

Suggestion Keyword Finder

Suggestion Keyword Finder is a search engine optimization software solution offered by DevShed, LLC.

SEO Rank Monitor

SEO Rank Monitor is a search engine optimization tool that uses dashboards and analytics to help users better grasp relevant search engine data.

SECockpit

SECockpit is a search engine optimization software solution offered by SwissMadeMarketing GmbH.

SEO Tester Online

SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.

Copyblogger Scribe

Copyblogger Scribe is a search engine optimization software solution offered by Rainmaker Digital, LLC.

Sistrix

Sistrix

0 reviews

Sistrix is a search engine optimization software solution offered by Sistrix.

Frequently Asked Questions

What is search engine optimization?

Search engine optimization (SEO) is one component of ‘search marketing’. The goal of SEO is to increase website traffic from organic search results by optimizing the relevance of your website structure and content. There are multiple SEO software products available that help businesses track their website and keyword rankings on search engine results pages (SERPs) for Google, Bing, Yahoo, etc.

How to grow website traffic using SEO?

Using search engine optimization software and following SEO best practices, businesses can make a few important changes to help grow their organic traffic:

  1. optimizing your website structure and content to make it more ‘readable’ for search engine crawlers like Googlebot
  2. enhancing the content on your website to make sure it’s authoritative, informative, and relevant content for end-users
  3. signaling that your website is a trusted source of information by earning inbound links (backlinks) from other highly-authoritative websites

What is the best free SEO software?

There are a number of free SEO tools available in the market, including some tools that have both free and paid versions. Popular free SEO tools include:


Most free tools focus on a narrow set of SEO capabilities, such as keyword research, rank tracking, backlinks, analytics, or webpage optimization recommendations. Paid tools will cover all of these areas and provide additional capabilities like competitive keyword analysis.

How much does SEO software cost?

There are a number of free SEO tools available (see list above). Paid SEO platforms can range from $20/mo. to $100/mo. for standard SEO tools. Enterprise-level plans may cost multiple hundreds of dollars per month, depending on how extensive the feature set is and how many licenses are needed.