SEO Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 5)

1
Conductor

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand customer needs…

2
Semrush

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…

3
Similarweb

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

4
Google Ads

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

5
SpyFu

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization…

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(76-100 of 370)

76
CanIRank

CanIRank is SEO software. The vendor’s stated value proposition is that by collecting data and metrics from other SEO services and then adding a layer of machine learning intelligence, users are delivered actionable insights, opportunities and personalized recommendations. Additionally,…

77
Seobility

Seobility provides an on-page SEO audit, backlink analysis and linkbuilding tools, as well as ranking tracking.For content creation and optimization additional tools like the TF*IDF tool. On-page SEO audit: all linked pages of a website are crawled and errors or problems with the…

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79
Netpeak Spider

Netpeak Spider is a desktop tool which crawls a website like a search engine robot and detects key SEO issues that influence the website’s visibility in SERP. According to the vendor, this tool allows users to:Spot 80+ issues of your website optimization.Check 70+ key on-page SEO…

80
Topic

Topic, from Topic or Chia Labs, Inc, aims to make it easier for writers to create comprehensive content. Its AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work. The system gives actionable…

81
Accessily

Accessily is a platform for brands and companies to fully own the Articles & guest posts marketing channel. The platform can be used standalone or Accessily users can partner with their agency team for full service strategy and program.

82
Browseo

Browseo is a search engine optimization software solution offered by ilscipio GmbH.

83
SEO Tester Online

SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.

84
AccuRanker

AccuRanker is a keyword rank tracker, a cloud-based software is designed to help companies with search engine optimization and organic reach of websites and brands. AccuRanker features real-time keyword updates based on the Google and Bing search engines.

85
SERPWoo

SERPWoo offers their eponymous search engine optimization tool for reputation management and search engine results tracking.

87
TubeBuddy

TubeBuddy is a browser extension & mobile app from the company of the same name in San Diego, that integrates directly into YouTube to help users run their channels more easily.

88
marketgoo

MarketGoo provides intuitive search engine optimization and web marketing tools aimed specifically at SMBs.

89
Scalenut

Scalenut reduces time and drives organic traffic by automating the content lifecycle with AI. Features include keyword planning, NLP powered topic research, AI writing, content optimization and publishing. Keyword Planner: The Keyword Planner finds the keyword clusters with their…

90
Rio SEO

Rio SEO is recognized as a leading SaaS search engine optimization platform, and includes many SEO automation and reporting features, including weekly SEO site and page-level reporting updates and competitor page-level tracking alerts and analysis, keyword analysis and management,…

91
Botify

The Botify Platform is designed for enterprise websites and the teams that work on them. Whether in retail or publishing, on the technical or content side of SEO, a practitioner or an executive, Botify aims to help streamline workflows and increase website ROI.

92
ProRankTracker

Pro Rank Tracker is a search engine optimization software solution offered by Pro Rank Tracker.

93
Moz Local

Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having…

94
vidIQ

vidIQ is a YouTube audience development and management suite that helps brands and agencies grow their views and subscribers, from the company of the same name in San Franciso. vidIQ's solution assists YouTube Marketers through their workflows, including uploading their videos at…

95
seoClarity

seoClarity is an SEO (Search Engine Optimization) platform for enterprises and agencies. It includes customizable dashboards, site audits, content analysis, competitor insights, reporting and actionable insights. It covers typical web search as well as mobile and local search.

96
Whitespark Local Citation Finder

The Local Citation Finder is a local SEO tools for tracking the performance of a business’s online citations. It reveals what listings competitors have that the business is missing, uncovers new opportunities, and helps users take control of citations. The Local Citation Finder aims…

97
Web SEO Analytics

Web SEO Analytics is the eponymous search engine optimization platform from the company headquartered in the island nation of Cyprus. Founded in 2008, the company touts a complete SEO and domain analysis tool offering keyword and SERP analysis, URL and competitor evaluating, blog…

98
Merchant Centric

Merchant Centric is a solution used to monitor business performance, spot operational and employee issues, plus reply to reviews for all business locations. The solution shines a light on customer feedback that impacts sales and shows all levels of management their progress at a…

99
SEOwind
0 reviews

SEOwind is a software-as-a-service (SaaS) platform designed for optimizing SEO content by generating briefs based on appropriate keywords on a large scale.

100
WP Compress
0 reviews

WP Compress is an image compression tool from the small company of the same name in Boston, MA. Its Wordpress plugin offers local media library compression and real-time optimization. And through its management console, the user can remotely configure settings, optimize images and…

SEO Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About SEO Software

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).

SEO activities to improve ranking include:

  • Optimizing website structure to make it accessible and clearly understandable to search engine crawlers like Googlebot
  • Providing original and relevant content for end-users
  • Showing value with inbound links from other authoritative websites

Google’s ever-changing search algorithms are designed to improve the relevance of search results for end-users. This can make the SEO process complex. SEO is an area of marketing often outsourced to marketing agencies, consulting groups, and freelancers.

What are SEO Tools?

SEO software helps companies improve and track their SEO progress. A common feature is keyword and content analysis. This ensures that a site uses relevant language and content. The more relevant the content is to a target audience, the better the SEO ranking.

In other words, SEO helps a website speak the ‘language of the web’. This helps sites remain discoverable by search engine crawlers and accessible to visitors. Most SEO solutions will provide an overview of keywords the website is currently ranking for, competitive keyword analysis, and keyword tracking for target keywords. Some tools may also offer a historical view of keyword rankings and related search volume.

SEO Software Features

There are a wide range of SEO platforms available in the market. Below are features that are typically common across different tools:

Keyword Analysis

Keywords are the phrases that represent the content of your website. They are the search terms a user might use to find your website. SEO tools track, recommend, and optimize keywords for your website. The tools find the most relevant keywords given your niche and target audience.

Backlink Analysis

Backlinks are URL listings on other websites linking to your site. These show search engines that your website is valuable and a trusted source of information. Backlinks are crucial in site rankings and reputation. Backlink acquisition, tracking, and analysis is an essential element of SEO software. Many tools will help users identify new backlink opportunities and keep track of existing backlinks.

Crawl Diagnostics/Site Audits

Some SEO software tools can also perform site auditing. Audits assess website structure to suggest improvements. Some solutions will automate the improvement process for you. SEO tools vary in the quantity and quality of SEO audits. Certain tools provide generic best practices, while others have more innovative suggestions.

Reporting & Analytics

Most SEO tools create reports and offer analytics for overall website and keyword rankings. These can include:

  1. Competitive analysis
  2. SERPs ranking tracking
  3. Trend charts
  4. Traffic analytics
  5. Role-specific dashboards (CMO, CEO, etc.)
  6. Share of voice analysis

Agencies

Many SEO platforms are intended for use by agencies. Larger SEO platforms offer rich and detailed white-label reports for these agencies. They’ll also offer multi-domain management features.

SEO Trends

Mobile

Mobile optimization has become a key part of SEO. Websites that don’t function on mobile devices will not rank as well on SERPs. They are also less likely to engage mobile visitors. This has become more important as mobile traffic continues to increase. Many companies have now adopted a ‘mobile-first’ approach to web design, ensuring content renders correctly on mobile before making any changes to the website.

Social

Social signals act as an indication of content quality. They have become a key element in search engine algorithms. Likes and shares are social endorsements of your content’s relevance and overall brand. Many SEO products offer social signal tracking and measurement. Some products will also offer integrations with social platforms like Facebook, Instagram, and LinkedIn for better social engagement and impressions tracking.

Local

Local SEO optimizes a business website for a specific geographic location. Search engines are collecting more information about their users’ locations. The goal is to provide more specific and relevant results. Focusing on local SEO can mean less competition.

SEO vs. SEM Approaches

SEO is closely related to Search Engine Marketing (SEM). SEM is sometimes called PPC (pay-per-click) or paid search marketing. An SEM strategy is focused on gaining website traffic by purchasing ads on search engines, while an SEO strategy focuses on maximizing organic (i.e. non-paid) search results by optimizing website structure and content.

Many companies use both SEO and SEM in their overall marketing strategy - using the same tools in the process. Combining SEO and SEM approaches together is called search marketing. The end goal is to grow website traffic, both organic and paid, from search engines.

SEO Software Comparison

There are many SEO software products available today. Consider these two key factors as you evaluate different SEO tools to help find the best product for your business:

  1. Do you need a comprehensive SEO platform that includes a range of keyword, backlink, and website auditing analysis capabilities? Or would your business be better served trying out a free tool (or two) first? SEO products like Google Trends, Google Search Console, Ahrefs’ Keyword Generator, and Hunter are all free to use. Though they may only focus on one of the feature areas defined above, or have limited functionality. Paid SEO tools are a better choice if your business is looking to adopt an SEO or search marketing strategy.
  2. Would it be more efficient for your business to handle SEO and search marketing in-house, or outsource this work to a marketing agency? If you plan on keeping SEO activities in-house, along with a team of SEO experts, your business will also likely need to invest in at least one paid SEO tool (if not more). However, this makes it easier and faster to communicate with your SEO team and ensure that they are 100% focused on your business’s SEO growth potential. Conversely, working with a marketing agency can help free up time and resources so that your marketing team can focus on other initiatives.

Pricing Information

Some Search Engine Optimization tools are completely free, while others may offer a free version or free trial. Top free examples include Google Trends and Moz Link Explorer. Both offer specific functions, like keyword and backlink research.

Paid SEO platforms usually start at $99/mo. for the ‘pro’ level. Enterprise-level tools can run up to hundreds of dollars per month.

Related Categories

Frequently Asked Questions

What is search engine optimization?

Search engine optimization (SEO) is one component of ‘search marketing’. The goal of SEO is to increase website traffic from organic search results by optimizing the relevance of your website structure and content. There are multiple SEO software products available that help businesses track their website and keyword rankings on search engine results pages (SERPs) for Google, Bing, Yahoo, etc.

How to grow website traffic using SEO?

Using search engine optimization software and following SEO best practices, businesses can make a few important changes to help grow their organic traffic:

  1. optimizing your website structure and content to make it more ‘readable’ for search engine crawlers like Googlebot
  2. enhancing the content on your website to make sure it’s authoritative, informative, and relevant content for end-users
  3. signaling that your website is a trusted source of information by earning inbound links (backlinks) from other highly-authoritative websites

What are the Top Rated SEO platforms?

Based on third-party ratings and review data from TrustRadius, the Top Rated SEO software products are:


To learn more about other available SEO solutions, visit the TrustRadius SEO Software category page.

What is the best free SEO software?

There are a number of free SEO tools available in the market, including some tools that have both free and paid versions. Popular free SEO tools include:


Most free tools focus on a narrow set of SEO capabilities, such as keyword research, rank tracking, backlinks, analytics, or webpage optimization recommendations. Paid tools will cover all of these areas and provide additional capabilities like competitive keyword analysis.

How much does SEO software cost?

There are a number of free SEO tools available (see list above). Paid SEO platforms can range from $20/mo. to $100/mo. for standard SEO tools. Enterprise-level plans may cost multiple hundreds of dollars per month, depending on how extensive the feature set is and how many licenses are needed.