Social Media Analytics Tools

Best Social Media Analytics Tools include:

Parse.ly, Zoho Social, Sprout Social, and Khoros Marketing (Formerly Spredfast + Lithium).

Social Media Analytics Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Analytics Tools Overview

What are Social Media Analytics Tools?

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.


Common uses of social media analytics tools include:

  • Audience profile

  • Audience size

  • Competitive benchmarking

  • Sentiment analysis

  • Reach & engagement

  • Content optimization

  • Marketing attribution


There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.


Many companies use more than one tool for social media analytics.

Factors to Consider when Selecting a Social Media Analytics Tool

Consider your social network

Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.

Check historical data

Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.

SMMS suites vs. point solutions

Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.

Ask about paid campaign tracking

Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.

Pricing Information

There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.


Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.


Social Media Analytics Products

(1-25 of 84) Sorted by Most Reviews

Webtrends Social
8 ratings
2 reviews
Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.
Shareablee
3 ratings
2 reviews
Shareablee is a social media analytics platform built to boost social ROI through actionable engagement intelligence. Shareablee provides users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations.
Social Report
2 ratings
2 reviews
Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.
quintly
8 ratings
2 reviews
Quintly is a fully-featured social media analytics solution built for any social platform, from Facebook and Twitter to YouTube and LinkedIn.
Hootsuite Impact
3 ratings
2 reviews
Social Media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and is now Hootsuite Impact, with an emphasis on the needs of larger entities and enterprise.
Unmetric
8 ratings
2 reviews
Unmetric is a SaaS platform that provides intelligence on an organization's social media efforts and the efforts of their competitors on social media. The platform provides data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Unmetric complements listening tools by providing ca…
Kontentino
3 ratings
2 reviews
Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails are a…
ManageFlitter
7 ratings
2 reviews
ManageFlitter is a social media analytics platform built to manage multiple accounts, scheduled tweeting, analytics, and robust search.
KUKU.io
2 ratings
2 reviews
KUKU.io social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+, OK.ru, Vk.com, and Tumblr, without any risks of a ban. KUKU.io is an official partner of these social networks. In KUKU.io social media ana…
Klear
3 ratings
1 reviews
Klear is a social media analytics platform built to for marketing teams with features such as social media listening and reporting, influencer marketing, and competitive analysis.
Frrole Scout
1 ratings
1 reviews
Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an organization’s c…
Curalate
8 ratings
1 reviews
Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.
Crowdbabble
2 ratings
1 reviews
Crowdbabble is a social media analytics platform built for marketers. It includes features for activity measurement, competitor benchmarks, and engagement optimization.
SocialPilot
4 ratings
1 reviews
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enab…
TweetReach Pro
4 ratings
1 reviews
TweetReach Pro is a Twitter analytics platform built around features such as real-time monitoring, Twitter monitoring and listening, and report-ready trackers.
NapoleonCat
2 ratings
1 reviews
NapoleonCat is a social media management solution built around features such as post publishing and engagement across social media channels, competitor monitoring, and analytics and optimization.
Arkovi
Social Media Archiving
Blitzmetrics
Blitzetrics is a social dashboard that monitors social data across all channels and products in one place.
Locowise
Locowise is a social media analytics and reporting tool. This tool provides an easy way to keep track of all activities and monitor competitors and hashtags. It works with social media tools such as Facebook, Twitter, YouTube, Instagram and LinkedIn.
CommandPost
CommandPost is a social media analytics tool with built for monitoring, measurement, and insights. CommandPost is built for branded channels, advocate channels, and disclosure solutions.
CircleCount
CircleCount is a social media analytics platform built specifically for Google+.
ThoughtBuzz
ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated dash…
StatSocial
Statsocial is a social media analytics tool built to target and understand a brand's social audience. It is built to easily visualize audience data with user-friendly navigation, benchmarking the audience, and customizable data and reporting.
IBM Social Media Analytics
IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredicting c…