Best Social Media Analytics Tools54Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.ManageFlitter1https://media.trustradius.com/vendor-logos/L4/gS/WOXO9E3DZVSE-180x180.PNGShareablee2https://media.trustradius.com/vendor-logos/6d/zq/JAJ787P52TGR-180x180.PNGSocial Report3https://media.trustradius.com/vendor-logos/lH/hT/1BPBMIWJ3D8V-180x180.PNGUnmetric4https://media.trustradius.com/product-logos/Jl/L3/5NDC9Z6SBSUR.PNGClarabridge5https://media.trustradius.com/product-logos/mm/9m/OD025HCTMFZJ.PNGquintly6https://media.trustradius.com/product-logos/tY/BF/CU44TA6UB2VJ.JPEGKUKU.io7https://media.trustradius.com/product-logos/R5/2A/7FUONAGI8AWK.JPEGSprinklr Research8https://media.trustradius.com/product-logos/eZ/qp/Q728QUASU323.JPEGCrowdbabble9https://media.trustradius.com/vendor-logos/Sv/ur/Z6DMQPFQESOM-180x180.PNGTweetReach Pro10https://media.trustradius.com/vendor-logos/ca/kw/Q62NK4JECFEN-180x180.PNGCuralate11https://media.trustradius.com/vendor-logos/OL/cb/47PZGFM0PN6S-180x180.PNGCoosto12https://media.trustradius.com/product-logos/W3/nT/TUSOD19IWJ0E.PNGFrrole Scout13https://media.trustradius.com/product-logos/d5/rJ/54LKM6LP5NPO.PNGKontentino14https://media.trustradius.com/product-logos/4d/I3/0PPTK5TGOUTR.JPEGBlitzmetrics15https://media.trustradius.com/vendor-logos/nf/p2/LOA88VJW13C7.pngArkovi16https://media.trustradius.com/vendor-logos/7B/Iq/M0WQZQ94NJ6H.pngLocowise17https://media.trustradius.com/vendor-logos/Gl/cY/TA18V564I5NR-180x180.PNGCircleCount18https://media.trustradius.com/vendor-logos/Yt/CJ/C3SPJL5EDW57-180x180.PNGCommandPost19https://media.trustradius.com/vendor-logos/GG/XU/ZN48L93DEZL7-180x180.PNGThoughtBuzz20https://media.trustradius.com/vendor-logos/SV/mm/ZH36RKV6F7H6-180x180.JPEGStatSocial21https://media.trustradius.com/vendor-logos/ve/N2/J52R1UIOLG1N-180x180.JPEGIBM Social Media Analytics22https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGSENTRA23https://media.trustradius.com/vendor-logos/x3/L6/5J4XU3TTF3EL-180x180.JPEGV-IQ24https://media.trustradius.com/vendor-logos/iv/MI/UQZQMEB6PPGE-180x180.JPEGCyBranding Hashtag Intelligence25https://media.trustradius.com/vendor-logos/yS/h7/8731T4CCVP4H-180x180.PNG

Social Media Analytics Tools

Best Social Media Analytics Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Analytics Tools Overview

What are Social Media Analytics Tools?

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.


Common uses of social media analytics tools include:

  • Audience profile

  • Audience size

  • Competitive benchmarking

  • Sentiment analysis

  • Reach & engagement

  • Content optimization

  • Marketing attribution


There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.


Many companies use more than one tool for social media analytics.

Factors to Consider when Selecting a Social Media Analytics Tool

Consider your social network

Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.

Check historical data

Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.

SMMS suites vs. point solutions

Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.

Ask about paid campaign tracking

Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.

Pricing Information

There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.


Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.


Social Media Analytics Products

Listings (26-50 of 79)

3 Ratings

Shareablee is a social media analytics platform built to boost social ROI through actionable engagement intelligence. Shareablee provides users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations.

8 Ratings

Unmetric is a SaaS platform that provides intelligence on an organization's social media efforts and the efforts of their competitors on social media. The platform provides data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Unmetric complements listening tools by providing...

2 Ratings

KUKU.io social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+, OK.ru, Vk.com, and Tumblr, without any risks of a ban. KUKU.io is an official partner of these social networks. In KUKU.io social media ...

5 Ratings

The Sprinklr Research solution, part of the unified Sprinklr platform, provides users with audience analytics tools that enable companies to discover what types of content are resonating with their target audience most.

7 Ratings

Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.

3 Ratings

Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their u...

1 Ratings

Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an organization’...

2 Ratings

Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails ar...

We don't have enough ratings and reviews to provide an overall score.

Blitzetrics is a social dashboard that monitors social data across all channels and products in one place.

We don't have enough ratings and reviews to provide an overall score.

Locowise is a social media analytics and reporting tool. This tool provides an easy way to keep track of all activities and monitor competitors and hashtags. It works with social media tools such as Facebook, Twitter, YouTube, Instagram and LinkedIn.

We don't have enough ratings and reviews to provide an overall score.

CircleCount is a social media analytics platform built specifically for Google+.

We don't have enough ratings and reviews to provide an overall score.

CommandPost is a social media analytics tool with built for monitoring, measurement, and insights. CommandPost is built for branded channels, advocate channels, and disclosure solutions.

We don't have enough ratings and reviews to provide an overall score.

ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated d...

We don't have enough ratings and reviews to provide an overall score.

Statsocial is a social media analytics tool built to target and understand a brand's social audience. It is built to easily visualize audience data with user-friendly navigation, benchmarking the audience, and customizable data and reporting.

We don't have enough ratings and reviews to provide an overall score.

IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredictin...

We don't have enough ratings and reviews to provide an overall score.

Small UK company Zoral Labs offers SENTRA, a natural language processing sentiment analysis tool.

We don't have enough ratings and reviews to provide an overall score.

V·IQ is a social performance dashboard which aggregates social intelligence from the Visible platform with other strategic metrics including CRM, traditional media, Web analytics or other performance data.