Social Media Analytics Tools
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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
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Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
Twitter Counter provided insights from Twitter for users of any size, from individuals to agencies and large corporations. Additional features included optimized tweet timing, audience insights and engagement, and competitor monitoring. The service is discontinued.
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers…
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Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.
Clarabridge was a solution that helped users understand how customers and employees feel about a company without having to ask. It was acquired by Qualtrics, and its capabilities are now part of the Qualtrics product suite's capabilities.
Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive…
Twitonomy is a social media analytics tool built specifically for Twitter. It provides users with features such as detailed analytics for any user, search analytics, tweet monitoring, and actionable insights through robust reporting.
Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor…
Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management.…
NapoleonCat is a social media management solution built around features such as post publishing and engagement across social media channels, competitor monitoring, and analytics and optimization.
GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action…
Webtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.
Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of…
Quintly is a fully-featured social media analytics solution built for any social platform, from Facebook and Twitter to YouTube and LinkedIn.
Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.
KUKU.io social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+, OK.ru, Vk.com, and Tumblr, without any risks of a ban. KUKU.io is an official partner of these social networks. In KUKU.…
ManageFlitter is a social media analytics platform built to manage multiple accounts, scheduled tweeting, analytics, and robust search.
Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes…
Unmetric was a SaaS platform for intelligence on an organization's social media efforts and the efforts of their competitors on social media. It provided data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Its capabilities are now supplied by Brandwatch.
Crowdbabble is a social media analytics platform built for marketers. It includes features for activity measurement, competitor benchmarks, and engagement optimization.
FollowerSearch from Bytesview Analytics is a Twitter Search and Twitter Analytics tool. It helps the user understand followers, influencers and competitive research.
Streamlines social media conversations in a single, unified inbox. Main Features: Smart Inbox: Manages all social media DMs, comments, posts, reposts, and mentions in a unified social inbox.Message Thread: Shows chat history in a thread to keep conversations organized and easy to…
Union Metrics (formerly TweetReach) was a Twitter analytics platform built around features such as real-time monitoring, Twitter monitoring and listening, and report-ready trackers. It was acquired by TrendKite in 2018 and is no longer available.
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Learn More About Social Media Analytics Tools
\What are Social Media Analytics Tools?
Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.
Common uses of social media analytics tools include:
- Audience profile
- Audience size
- Competitive benchmarking
- Sentiment analysis
- Reach & engagement
- Content optimization
- Marketing attribution
There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.
Many companies use more than one tool for social media analytics.
Features & Capabilities
Social media analytics tools can be defined by the metrics with which it can help you track. Key metrics that any social media analytics tool should cover include:
- Engagement
- Google Analytics integration (page views, time spent on content, etc.)
- Hashtag & campaign tracking
- Influencer marketing performance analysis
- Image recognition
- Multi-channel content tracking (including mentions & impressions)
- Sentiment analysis
- Share of voice
In addition to the above metrics, social media analytics tools should help you with market research initiatives, content strategy, competitive intelligence, and customer satisfaction. Most importantly, social media analytics tools help marketers connect the dots between the performance of their content to better suit their audience and respond to market changes faster.
Social Media Analytics Tools Comparison
When on the market for a social media analytics tool, consider the following factors when comparing products:
Consider your social network
Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.
Check historical data
Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.
SMMS suites vs. point solutions
Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.
Ask about paid campaign tracking
Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.
Start a Social Media Analytics tools comparison
Pricing Information
There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.
Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.
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Frequently Asked Questions
What is social media analytics?
Social media analytics track and aim to improve the performance of social platform presence, and are a key capability of management suites. Analysis tools package a stack of capabilities, providing insight into multiple social metrics. Typically, they might represent data regarding audience demographics, competitive benchmarking, sentiment analysis, engagement factors, content optimization, and marketing attribution.
Monitoring can alert for relevant topics on social channels, aiding in opinion comprehension. Many companies use more than one analytics solution for varied perspectives and functionality.
How does one track social media on Google Analytics?
What social media analytics metrics matter the most?
Volume is a fundamental value to track. Monitor the quantity of communication about brands or campaigns. This should be the total count of posts and people in conversation, and how this number changes over time.
Engagement reflects data about actions like clicks or replies to social activities. It shows how users are participating in the conversation.
Reach depicts the distance covered by social activity, which can reveal how content spreads and its potential audience size.
Share of Voice, representing the effectiveness of a brand's presence in comparison to others in a shared space, can show relative successes and impacts on platforms.
Influence metrics involve understanding which users are likely to encourage their followers or audiences to take action or continue driving conversations.
Other important metrics include Virality Rate, Conversion Rate, Cost Per Impressions, and Customer Satisfaction Score.