Best Social Media Analytics Tools54Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.Social Report1 Social3 Impact8 Scout14 Pro15

Social Media Analytics Tools

Best Social Media Analytics Tools

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Social Media Analytics Tools Overview

What are Social Media Analytics Tools?

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.

Common uses of social media analytics tools include:

  • Audience profile

  • Audience size

  • Competitive benchmarking

  • Sentiment analysis

  • Reach & engagement

  • Content optimization

  • Marketing attribution

There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.

Many companies use more than one tool for social media analytics.

Factors to Consider when Selecting a Social Media Analytics Tool

Consider your social network

Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.

Check historical data

Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.

SMMS suites vs. point solutions

Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.

Ask about paid campaign tracking

Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.

Pricing Information

There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.

Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.

Social Media Analytics Products

Listings (26-50 of 83)

2 Ratings

Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.

8 Ratings

Quintly is a fully-featured social media analytics solution built for any social platform, from Facebook and Twitter to YouTube and LinkedIn.

3 Ratings

Shareablee is a social media analytics platform built to boost social ROI through actionable engagement intelligence. Shareablee provides users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations.

4 Ratings

Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their user…

3 Ratings

Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails are a…

Social Media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and is now Hootsuite Impact, with an emphasis on the needs of larger entities and enterprise.

8 Ratings

Unmetric is a SaaS platform that provides intelligence on an organization's social media efforts and the efforts of their competitors on social media. The platform provides data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Unmetric complements listening tools by providing ca…

2 Ratings social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+,,, and Tumblr, without any risks of a ban. is an official partner of these social networks. In social media ana…

3 Ratings

Klear is a social media analytics platform built to for marketing teams with features such as social media listening and reporting, influencer marketing, and competitive analysis.

1 Ratings

NapoleonCat is a social media management solution built around features such as post publishing and engagement across social media channels, competitor monitoring, and analytics and optimization.

1 Ratings

Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an organization’s c…

4 Ratings

SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enab…

2 Ratings

Crowdbabble is a social media analytics platform built for marketers. It includes features for activity measurement, competitor benchmarks, and engagement optimization.

8 Ratings

Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.

We don't have enough ratings and reviews to provide an overall score.

Blitzetrics is a social dashboard that monitors social data across all channels and products in one place.

We don't have enough ratings and reviews to provide an overall score.

Locowise is a social media analytics and reporting tool. This tool provides an easy way to keep track of all activities and monitor competitors and hashtags. It works with social media tools such as Facebook, Twitter, YouTube, Instagram and LinkedIn.

We don't have enough ratings and reviews to provide an overall score.

CommandPost is a social media analytics tool with built for monitoring, measurement, and insights. CommandPost is built for branded channels, advocate channels, and disclosure solutions.

We don't have enough ratings and reviews to provide an overall score.

CircleCount is a social media analytics platform built specifically for Google+.

We don't have enough ratings and reviews to provide an overall score.

ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated dash…

We don't have enough ratings and reviews to provide an overall score.

Statsocial is a social media analytics tool built to target and understand a brand's social audience. It is built to easily visualize audience data with user-friendly navigation, benchmarking the audience, and customizable data and reporting.

TrustRadius Top Rated for 2020

2020 Top Rated Social Media Analytics Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Analytics Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.