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Social Media Analytics Tools
Best Social Media Analytics Tools
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Social Media Analytics Tools Overview
What are Social Media Analytics Tools?
Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.
Common uses of social media analytics tools include:
Reach & engagement
There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.
Many companies use more than one tool for social media analytics.
Factors to Consider when Selecting a Social Media Analytics Tool
Consider your social network
Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.
Check historical data
Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.
SMMS suites vs. point solutions
Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.
Ask about paid campaign tracking
Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.
There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.
Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.
Social Media Analytics Products
Listings (26-50 of 79)
Shareablee is a social media analytics platform built to boost social ROI through actionable engagement intelligence. Shareablee provides users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations.
Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.
Unmetric is a SaaS platform that provides intelligence on an organization's social media efforts and the efforts of their competitors on social media. The platform provides data across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn. Unmetric complements listening tools by providing...
Quintly is a fully-featured social media analytics solution built for any social platform, from Facebook and Twitter to YouTube and LinkedIn.
KUKU.io social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+, OK.ru, Vk.com, and Tumblr, without any risks of a ban. KUKU.io is an official partner of these social networks. In KUKU.io social media ...
The Sprinklr Research solution, part of the unified Sprinklr platform, provides users with audience analytics tools that enable companies to discover what types of content are resonating with their target audience most.
Crowdbabble is a social media analytics platform built for marketers. It includes features for activity measurement, competitor benchmarks, and engagement optimization.
TweetReach Pro is a Twitter analytics platform built around features such as real-time monitoring, Twitter monitoring and listening, and report-ready trackers.
Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.
Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their u...
Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an organization’...
Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails ar...
Blitzetrics is a social dashboard that monitors social data across all channels and products in one place.
Social Media Archiving
Locowise is a social media analytics and reporting tool. This tool provides an easy way to keep track of all activities and monitor competitors and hashtags. It works with social media tools such as Facebook, Twitter, YouTube, Instagram and LinkedIn.
CircleCount is a social media analytics platform built specifically for Google+.
CommandPost is a social media analytics tool with built for monitoring, measurement, and insights. CommandPost is built for branded channels, advocate channels, and disclosure solutions.
ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated d...
Statsocial is a social media analytics tool built to target and understand a brand's social audience. It is built to easily visualize audience data with user-friendly navigation, benchmarking the audience, and customizable data and reporting.
IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredictin...
Small UK company Zoral Labs offers SENTRA, a natural language processing sentiment analysis tool.
V·IQ is a social performance dashboard which aggregates social intelligence from the Visible platform with other strategic metrics including CRM, traditional media, Web analytics or other performance data.
CyBranding Hashtag Intelligence provides analytics and tweet collection for any given hashtag in a user-intuitive interface.