Best Social Media Analytics Tools54Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.Allin1Social1https://media.trustradius.com/product-logos/5f/tx/I90XGC7XB67T.PNGmuFusion2https://media.trustradius.com/vendor-logos/nn/pl/HN6SBSS9WHWR-180x180.JPEGAlto Data Analytics3https://media.trustradius.com/vendor-logos/OJ/WD/53B0F3HM6XVU-180x180.JPEGSotrender4https://media.trustradius.com/product-logos/kG/a2/5GFZ0ZD6CAUS.JPEGKlear5https://media.trustradius.com/vendor-logos/rY/eJ/HQZF9ANWCO3U-180x180.PNGInsightpool Enterprise Custom Solutions6https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNGFanpage Karma7https://media.trustradius.com/vendor-logos/Wa/1k/Z8VVX65VF88T-180x180.PNGm-adaptive8https://media.trustradius.com/product-logos/dg/VN/FRCZG2R1BEO7.pngPlus One Social9https://media.trustradius.com/vendor-logos/xL/MN/25K1K0V5D5PK-180x180.PNGScoreboard Social10https://media.trustradius.com/vendor-logos/3c/y9/8027A04A10RK-180x180.JPEGTweetBinder11https://media.trustradius.com/product-logos/li/Iw/X8PGBBUP3UT6.pngTweriod12https://media.trustradius.com/vendor-logos/To/BQ/GVCGS3GUNSHC-180x180.PNGZuum13https://media.trustradius.com/vendor-logos/7l/1v/Z0Z3IRVDOVVX-180x180.PNGRadarly14https://media.trustradius.com/product-logos/ks/Ht/6W13N9IMZ1R0.PNGInteractions Digital Roots (formerly ENGAGE)15https://media.trustradius.com/vendor-logos/g6/fp/CQV2Q61TD2OT-180x180.JPEGPeopleBrowsr16https://media.trustradius.com/vendor-logos/Qx/rW/BITISLU89ILQ-180x180.JPEGGoCinchy Social17https://media.trustradius.com/product-logos/fi/PC/4KUH8OQHOTAU.PNG1-Social18https://media.trustradius.com/vendor-logos/3u/t4/KUIQRG35V2PL-180x180.JPEGViralwoot19https://media.trustradius.com/product-logos/s8/Tl/6MAUUTRRRANA.JPEGSumAll20https://media.trustradius.com/vendor-logos/HQ/Mv/F9MEJP3UL19P-180x180.PNGGetSocial21https://media.trustradius.com/vendor-logos/BT/qc/IKZKLVHKT8N7-180x180.PNGFollowthehashtag22https://media.trustradius.com/vendor-logos/kQ/4o/TCTPZHUV6ZIQ-180x180.PNGInsightpool Social Marketing Platform23https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNGScrunch24https://media.trustradius.com/product-logos/Io/UP/M5I44ZNV8WVF.PNGCrowdControlHQ25https://media.trustradius.com/product-logos/6Z/1p/WAK1WRTWJHBF.PNG

Social Media Analytics Tools

Best Social Media Analytics Tools

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Social Media Analytics Tools Overview

What are Social Media Analytics Tools?

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.


Common uses of social media analytics tools include:

  • Audience profile

  • Audience size

  • Competitive benchmarking

  • Sentiment analysis

  • Reach & engagement

  • Content optimization

  • Marketing attribution


There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.


Many companies use more than one tool for social media analytics.

Factors to Consider when Selecting a Social Media Analytics Tool

Consider your social network

Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.

Check historical data

Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.

SMMS suites vs. point solutions

Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.

Ask about paid campaign tracking

Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.

Pricing Information

There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.


Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.


Social Media Analytics Products

Listings (51-75 of 80)

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Allin1Social is a social media management and reporting platform that allows users to manage and analyze their Facebook, Twitter, Google+ and Instagram accounts in one simple dashboard. The Publishing features allow users to post across Facebook, Twitter and Google+. Users can automate their pu...

We don't have enough ratings and reviews to provide an overall score.

muFusion is a social media analytics tool with natural language processing supported by Mu Sigma since that company's acquisition of Webfluenz, the platform's original developer, in July 2014.

We don't have enough ratings and reviews to provide an overall score.

The Alto Data Analytics Products Suite includes tools such as a propreitary analytics platform, real-time analytics and quality insights, and personalized consulting.

We don't have enough ratings and reviews to provide an overall score.

Sotrender uses big data to help marketing and sales professionals make better decisions in social media. The vendor says they provide users with multiple solutions to analyze and optimize performance in social media, especially on Facebook, Twitter, Instagram, and YouTube, as well as to check res...

We don't have enough ratings and reviews to provide an overall score.

Klear is a social media analytics platform built to for marketing teams with features such as social media listening and reporting, influencer marketing, and competitive analysis.

We don't have enough ratings and reviews to provide an overall score.

Insightpool's Enterprise Custom Solutions is designed to provide Data Insights and Analysis and Custom Social Campaigns that supply in-depth analysis, reporting, market research and actionable custom strategies. The solutions are customized to a company’s brand and marry Insightpool’s knowledge o...

We don't have enough ratings and reviews to provide an overall score.

Fanpage Karma is a social media anlytics tool with features such as unlimited analytics, both for self-analysis and competitor analysis, robust data reporting, and instant social media alerts.

We don't have enough ratings and reviews to provide an overall score.

M-Adaptive is a social media analytics platform built to provide users with real-time insights and audience engagements from any device. It includes features such as reputation and brand management, marketing optimization, product development, and customer experience management.

We don't have enough ratings and reviews to provide an overall score.

Plus One Social is a social media analytics tool built with features such as a robust search tool, automated data pulling, and insight reporting.

We don't have enough ratings and reviews to provide an overall score.

Scoreboard Social is a social media analytics built specifically for competitive analysis for Facebook, Twitter, and Instagram. Scoreboard Social is built to compare performance with competitors and actionable reporting.

We don't have enough ratings and reviews to provide an overall score.

Tweet Binder is a social media analytics tool built specifically to capture social insights through Twitter.

We don't have enough ratings and reviews to provide an overall score.

Tweriod is a social media monitoring and listening tool that provides users with insights to gain maximum exposure for tweet timing.

We don't have enough ratings and reviews to provide an overall score.

ZuumSocial is a social media analytics platform built to turn social media data into actionable intelligence.

We don't have enough ratings and reviews to provide an overall score.

Linkfluence’s Radarly software package tracks and analyzes more than 100 million publications on a daily basis and monitors more than 300 million sources in 60 languages. Radarly provides crucial insights to marketing, communication and digital directors as well as community managers to make sen...

12 Ratings

1-Social is an all-in-one social media analytics and intelligence platform built to assist companies with managing and extracting business insights.

We don't have enough ratings and reviews to provide an overall score.

Viralwoot allows users to automate Pinterest marketing and schedule pins. Users can schedule, promote and analyze their complete Pinterest performance from the Viralwoot dashboard. Additionally, users can monitor the performance of their competitors on Pinterest and take their Pinterest marketing...

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SumAll is a social media analytics tool built around features such as social media tracking, reporting, insights, and audience engagement.

We don't have enough ratings and reviews to provide an overall score.

GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action buttons (Face...

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Followthehashtag is a free analytics tool built specifically for Twitter. With features such as geodata heat maps, historical data recovery, and gender analysis, Followthehashtag provides users with a complete solution to analyze its over 500 million indexed tweets.

We don't have enough ratings and reviews to provide an overall score.

Insightpool’s Social Marketing Platform enables marketing teams to identify relevant audiences; segment audiences based on marketing goals, and personalize 1:1 engagement with people in their target audience, at scale. The vendor says that unlike any other social marketing platforms, Insightpool ...

We don't have enough ratings and reviews to provide an overall score.

Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints. According to ...

We don't have enough ratings and reviews to provide an overall score.

CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively manage and m...