Social Media Analytics Tools
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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and…
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
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Union Metrics (formerly TweetReach) was a Twitter analytics platform built around features such as real-time monitoring, Twitter monitoring and listening, and report-ready trackers. It was acquired by TrendKite in 2018 and is no longer available.
Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.
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NodeXL offers insights into Networks. Webs of connections define the modern world. Social networks, and particularly social media networks, are now a major force in business, politics, and culture. NodeXL enables users to collect, analyze, visualize, and report on networks.…
Radarr is a social & digital data analytics and big data platform company that specializes in social listening, research, and digital monitoring using AI and machine learning technologies. Radarr, previously known as Circus Social, was founded in Singapore in 2012. The solution…
Fanpage Karma is a social media anlytics tool with features such as unlimited analytics, both for self-analysis and competitor analysis, robust data reporting, and instant social media alerts.
A solution to track metrics and compare them with best-performing competitors. Monitors hashtags for reputation control or inspiration. Finds brand advocates in different social networks. Defines the quality of a brand's content so that it can be adjusted to achieve better engagement.…
Socialays is an artificial intelligence-powered social media management tool to manage social accounts, moderate comments, reach audience insights and protect brand reputation.Socialays’s Sentiment Analysis feature supported AI actions that have been developed to protect accounts…
Zoomph is a sponsorship analytics platform for sports, entertainment & esports brands and properties, from the company of the same name in Reston.
The NEUTRUM THEMENNAVIGATOR uses AI to visualize and explore the “mental maps" a target group has of a given topic from large quantities of freely formulated texts - e.g. from social media conversations, news, wikis or open surveys: which topics are they concerned with, how are these…
Cost-effective and Intelligent Social Media Measurement ToolGet a 360° review of your Facebook content and learn how to improve your performance on social media.Zenbu offers a set of tools that make it easy to track and analyze the performance and value of your Facebook content. Spend…
Binary Fountain is an online reputation management platform for enterprises, healthcare organizations, and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online…
Marlabs headquartered in New Jersey offers SocialSenser, a social media sentiment tracking and general social media analytics platform.
Socialeads is a prospecting tool that uses AI-based social media analytics to find signals in conversations (sentiment analysis, personality profiles) to locate leads within the user's own social media network.
20/Twenty is social intelligence listening platform that scans, analyzes and visualizes data in an easy to understand manner. From analyzing trends to sentiments, news and share of voice, 20/Twenty goes beyond just monitoring and helps gives your brand the best information to make…
Social Analytics is Northern Light’s AI-based tool for social media analysis for research and planning.
Unbox Social is a Social media suite powered by artificial intelligence that helps brands and agencies of all sizes with influencer marketing solutions, social media analytics, and competition tracking. Unbox Social is designed to help customers find the right influencers, monitor…
Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.…
CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively…
CommandPost is a social media analytics tool with built for monitoring, measurement, and insights. CommandPost is built for branded channels, advocate channels, and disclosure solutions.
Small UK company Zoral Labs offers SENTRA, a natural language processing sentiment analysis tool.
CyBranding Hashtag Intelligence provides analytics and tweet collection for any given hashtag in a user-intuitive interface.
Plus One Social is a social media analytics tool built with features such as a robust search tool, automated data pulling, and insight reporting.
Tweriod is a social media monitoring and listening tool that provides users with insights to gain maximum exposure for tweet timing.
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Learn More About Social Media Analytics Tools
\What are Social Media Analytics Tools?
Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.
Common uses of social media analytics tools include:
- Audience profile
- Audience size
- Competitive benchmarking
- Sentiment analysis
- Reach & engagement
- Content optimization
- Marketing attribution
There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.
Many companies use more than one tool for social media analytics.
Features & Capabilities
Social media analytics tools can be defined by the metrics with which it can help you track. Key metrics that any social media analytics tool should cover include:
- Engagement
- Google Analytics integration (page views, time spent on content, etc.)
- Hashtag & campaign tracking
- Influencer marketing performance analysis
- Image recognition
- Multi-channel content tracking (including mentions & impressions)
- Sentiment analysis
- Share of voice
In addition to the above metrics, social media analytics tools should help you with market research initiatives, content strategy, competitive intelligence, and customer satisfaction. Most importantly, social media analytics tools help marketers connect the dots between the performance of their content to better suit their audience and respond to market changes faster.
Social Media Analytics Tools Comparison
When on the market for a social media analytics tool, consider the following factors when comparing products:
Consider your social network
Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.
Check historical data
Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.
SMMS suites vs. point solutions
Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.
Ask about paid campaign tracking
Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.
Start a Social Media Analytics tools comparison
Pricing Information
There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.
Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.
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Frequently Asked Questions
What is social media analytics?
Social media analytics track and aim to improve the performance of social platform presence, and are a key capability of management suites. Analysis tools package a stack of capabilities, providing insight into multiple social metrics. Typically, they might represent data regarding audience demographics, competitive benchmarking, sentiment analysis, engagement factors, content optimization, and marketing attribution.
Monitoring can alert for relevant topics on social channels, aiding in opinion comprehension. Many companies use more than one analytics solution for varied perspectives and functionality.
How does one track social media on Google Analytics?
What social media analytics metrics matter the most?
Volume is a fundamental value to track. Monitor the quantity of communication about brands or campaigns. This should be the total count of posts and people in conversation, and how this number changes over time.
Engagement reflects data about actions like clicks or replies to social activities. It shows how users are participating in the conversation.
Reach depicts the distance covered by social activity, which can reveal how content spreads and its potential audience size.
Share of Voice, representing the effectiveness of a brand's presence in comparison to others in a shared space, can show relative successes and impacts on platforms.
Influence metrics involve understanding which users are likely to encourage their followers or audiences to take action or continue driving conversations.
Other important metrics include Virality Rate, Conversion Rate, Cost Per Impressions, and Customer Satisfaction Score.