Social Media Analytics Tools

Best Social Media Analytics Tools include:

Parse.ly, Zoho Social, Sprout Social, and Khoros Marketing (Formerly Spredfast + Lithium).

Social Media Analytics Tools TrustMap

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Social Media Analytics Tools Overview

What are Social Media Analytics Tools?

Social media analytics tools help marketers track, analyze and improve the performance of their social media activities. The goal is often to determine the ROI of social activities, justify spend, or optimize performance.


Common uses of social media analytics tools include:

  • Audience profile

  • Audience size

  • Competitive benchmarking

  • Sentiment analysis

  • Reach & engagement

  • Content optimization

  • Marketing attribution


There are a variety of point solutions focused on social media analytics. Analytics is also a key capability of social media management suites. Social media monitoring tools focus on listening for your brand or other relevant terms on social media and analyzing the sentiment.


Many companies use more than one tool for social media analytics.

Factors to Consider when Selecting a Social Media Analytics Tool

Consider your social network

Social networks are notoriously protective of their APIs. Make sure the tool you select has integrations to the social media sites that matter to you. If you are focused on a single social network, consider the 1st-party analytics tools offered by the network itself before you buy something.

Check historical data

Historical data about you and your competitors is vital for trend analysis. If you’re a first-time buyer, ask what data the vendor has been tracking. It’s possible they already have some historical data you can use.

SMMS suites vs. point solutions

Social media management platforms combine publishing, monitoring and analytics capabilities. There are benefits to an integrated suite. On the other hand, dedicated analytics tools may have more innovative ways to visualize data.

Ask about paid campaign tracking

Some social media analytics tools focus on tracking earned or organic social activities. Not all paid campaign tracking. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard.

Pricing Information

There are a variety of popular free social media analytics tools. Some focus on a single social network. Others are cross-platform.


Many social media analytics vendors offer basic free versions of the tool, as well as paid options with more features. Pricing for point solutions seems to range from $19/month up to hundreds per month for more sophisticated capabilities.


Social Media Analytics Products

(1-9 of 84) Sorted by Most Reviews

YouScan
YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action. Sentiment analysis, trends detection and smart alerts combined…
Marlabs SocialSenser
Marlabs headquartered in New Jersey offers SocialSenser, a social media sentiment tracking and general social media analytics platform.
Binary Fountain
Binary Fountain is an online reputation management platform for enterprises, healthcare organizations, and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and r…
Northern Light Social Analytics
Social Analytics is Northern Light’s AI-based tool for social media analysis for research and planning.
FollowerAudit
FollowerAudit from Algodom Media is a fake Twitter followers checker, that allows users to identify Fake Twitter followers by analyzing the complete followers list of any Twitter account.
Unbox Social
Unbox Social is a Social media suite powered by artificial intelligence that helps brands and agencies of all sizes with influencer marketing solutions, social media analytics, and competition tracking. Unbox Social is designed to help customers find the right influencers, monitor campaign performa…
HypeAuditor
HypeAuditor is a SaaS company offering solutions to brands, agencies, and platforms working with influencers. HypeAuditor has developed a comprehensive set of tools to discover and compare influencers on Instagram and YouTube, verify the authenticity of their accounts, and track the results of influ…
Insightpool Social Marketing Platform
Insightpool’s Social Marketing Platform enables marketing teams to identify relevant audiences; segment audiences based on marketing goals, and personalize 1:1 engagement with people in their target audience, at scale. The vendor says that unlike any other social marketing platforms, Insightpool has…
1-Social
12 ratings
0 reviews
1-Social is an all-in-one social media analytics and intelligence platform built to assist companies with managing and extracting business insights.