Best Social Media Marketing Tools39Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following: 1. Social media advertising tools 2. Social media advocacy tools 3. Social media promotion tools 4. Social media curation toolsEveryoneSocial1https://media.trustradius.com/vendor-logos/WV/L5/6T0RXNXNWIL2.pngGroSocial (Discontinued Product)2https://media.trustradius.com/vendor-logos/XH/T9/SZT905QFILWC-180x180.JPEGKontentino3https://media.trustradius.com/product-logos/Rc/7K/0PPTK5TGOUTR-180x180.JPEGJuicer4https://media.trustradius.com/product-logos/t1/OC/0UQDXTERKZ7Z-180x180.JPEGMavSocial5https://media.trustradius.com/product-logos/2N/C3/AXA73FD5JJ5K-180x180.JPEGRebelMouse6https://media.trustradius.com/vendor-logos/IT/S6/CPV5MT159N4K.pngInsightpool Ads Optimization7https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNGPunchTab (Discontinued)8https://media.trustradius.com/vendor-logos/IT/lY/GW0LQBPB1T4M-180x180.JPEGNewzSocial9https://media.trustradius.com/product-logos/0w/3J/OCJF9CUX117S-180x180.PNGStackla10https://media.trustradius.com/vendor-logos/b4/24/SDTNQ88IPBGK-180x180.JPEGSocedo11https://media.trustradius.com/product-logos/WR/3F/TNLEPE1NGZ7N-180x180.PNGAdzooma12https://media.trustradius.com/product-logos/BF/zB/OZAEMKNUJX1K-180x180.JPEGPulsar13https://media.trustradius.com/vendor-logos/7O/Ow/S8WBIE8N94F9-180x180.PNGTint14https://media.trustradius.com/vendor-logos/30/BV/9B0CASHFA9ZS-180x180.PNGCuralate15https://media.trustradius.com/vendor-logos/OL/cb/47PZGFM0PN6S-180x180.PNGFliptu16https://media.trustradius.com/product-logos/GG/8K/7FFLZZWPKWVG.pngTagspire17https://media.trustradius.com/product-logos/fJ/2C/LBAIPTP3SALR-180x180.PNGSociolus18https://media.trustradius.com/vendor-logos/SN/x1/35TXL3K9A30T-180x180.JPEGPointBurst19https://media.trustradius.com/vendor-logos/YE/xv/64SHSBLQQM57.pngSoClever20https://media.trustradius.com/vendor-logos/b3/CN/CU143D9PQ15T-180x180.JPEGStorewoot21https://media.trustradius.com/product-logos/T6/GR/SM6QJGSP31RD-180x180.JPEGDeal Maker22https://media.trustradius.com/product-logos/NJ/c7/9A0Z6UA4WK22-180x180.PNGViralContentBuzz23https://media.trustradius.com/vendor-logos/bR/CX/2S6UGIP5349E-180x180.GIFNotified24https://media.trustradius.com/vendor-logos/aj/CY/NUW80TGCP0MI-180x180.JPEGInsightpool Social Selling Platform25https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNG

Social Media Marketing Tools

Best Social Media Marketing Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

Listings (26-50 of 75)

3 Ratings

Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails are a…

2 Ratings

Juicer is a social media aggregator that curates all of your social media content from different social channels such as Facebook, Twitter, and Instagram into one simple feed you can embed anywhere. The tool allows you to organize your content into one platform and introduce your visitors to your so…

4 Ratings

MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and …

Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are …

PunchTab was a tool that embeds a sharing button on a webpage or blog and encourages people to engage and share content via social channels (Facebook, Twitter and Google+) by offering rewards and prizes. It was acquired by Walmart Labs and integrated into the Sam's Club ecommerce experience. It is n…

4 Ratings

The Socedo platform provides automated social media lead generation at scale. Sales and marketing professionals use Socedo to find leads based on a targeted social buyer persona of keywords, hashtags, location, and real-time behavior. Socedo automatically initiates engagement with leads on Twitter t…

2 Ratings

Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actio…

3 Ratings

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE: Ow…

5 Ratings

Tint is a social media marketing platform. The solution is designed to help businesses connect brands and fans into one social hub.

8 Ratings

Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.

We don't have enough ratings and reviews to provide an overall score.

The Fliptu platform offers brands a comprehensive suite of social aggregation tools to aggregate and curate their best brand and fan social content into social visualizations. In 60 seconds, a brand can build a campaign and have it live and embedded anywhere with a single line of iFrame code.

We don't have enough ratings and reviews to provide an overall score.

Tagspire is a social commerce network comprised of organic curated user content blended with product reviews providing a means for users to gain a commission for their brand/product endorsement. Tagspire aims to create a seamless process facilitating consumer to consumer sales and rewards.

We don't have enough ratings and reviews to provide an overall score.

Sociolus is a social media marketing solution that provides competitor analytics. It helps business see what competitors are doing and how they compare to them. With this tool, businesses can also identify the top brands, posts, influencers and trends.

We don't have enough ratings and reviews to provide an overall score.

PointBurst is an emerging company with a platform for helping spread social messaging virally through friend and advocate networks. Messages are crafted and shared with friends / advocates who then share them with their personal networks - posting approved versions of the original messages as if the…

We don't have enough ratings and reviews to provide an overall score.

SoClever provides social login and sharing tools to help conversion rates, registration rates and lower cart abandonment rates. The tools are free to use and try. SoClever's dashboard provides paying customers unique demographic insights into their customers. This allows for more relevant message…

We don't have enough ratings and reviews to provide an overall score.

Storewoot is a tool that allows users to promote Etsy stores on Pinterest.

We don't have enough ratings and reviews to provide an overall score.

Deal Maker converts online traffic to actual customers, and helps business owners generate sales on social media. Key features include instant payment when a customer buys your deal, lower fees than traditional deal companies, and you are given complete control of the deals and promotions you run f…

We don't have enough ratings and reviews to provide an overall score.

Viral Content Buzz is a social media and content marketing platform built to increase visibility and authority of users' social media accounts.

We don't have enough ratings and reviews to provide an overall score.

Notified is an enterprise-level social listening tool.

We don't have enough ratings and reviews to provide an overall score.

The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired back to a CRM…

TrustRadius Top Rated for 2020

2020 Top Rated Social Media Marketing Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Marketing Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.