Social Media Marketing Tools
Best Social Media Marketing Tools
- Top Rated Social Media Marketing Tools include: Outgrow, Oktopost, Woobox, Falcon.io, Buffer, AgoraPulse, GaggleAMP Amplify, Bazaarvoice Conversations, Spredfast, Yotpo, Livefyre Studio, and Storify.
- Other Social Media Marketing Tools on the TrustMap include: Socialbakers Suite, Sprout Social, Sprinklr, Wyng (formerly Offerpop), Shoutlet, Cool Tabs, Lithium Social Media Management, and Oracle Social Cloud.
- A complete list of Social Media Marketing Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Marketing Tools Overview
What are Social Media Marketing Tools?
Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).
Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.
Social Media Marketing Tools Features & Capabilities
Many social media marketing tools are specialists. Thus they may provide just one or several of these things:
Social media aggregation, RSS Feed or social dashboard
Social media widget, browser extensions
Location-based services and analytics
Chat and social media messaging
Social media brand search tool
Media (e.g. gif) uploading, distribution
Social contesting and sweepstakes
Social media games
Social media incentives and prize fulfillment
Social media brand activation
Contesting and campaign analytics
Social wall for events or website
Link shortening for campaigns
Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.
Social Media Marketing Products
Bazaarvoice Local helps companies gather and promote reviews of local service affiliates. The vendor says that unlike third-party service provider listings, with Local users can control the user-generated content related to their local provider of reviews and the environment in which the reviews ...
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed a...
Social media management software for Facebook. No longer supported by Infusionsoft.
PromoRepublic is a social media marketing platform for small businesses, multi-location businesses, agencies, freelancers, marketers and even franchisors. It offers features from content creation to smart slots.According to the vendor, key capabilities include:content library with 100,000 post id...
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpubli...
The Socedo platform provides automated social media lead generation at scale. Sales and marketing professionals use Socedo to find leads based on a targeted social buyer persona of keywords, hashtags, location, and real-time behavior. Socedo automatically initiates engagement with leads on Twitte...
Bazaarvoice Curations is a social media curation platform that enables brands and retailers to gather social media content that is tailored to their marketing needs and display it on their website. The vendor says that their platform allows users to build engaging experiences on their site with h...
Social.com is one of the three products that constitute Salesforce Social Studio, a unified social marketing suite. The two other products that make up this suite are Radian6 and Buddy Media. Social.com allows businesses to build, optimize and automate highly targeted social advertising campaigns...
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who a...
Votigo is a social media marketing and promotions platform allowing business of all sizes to acquire, engage, and manage their customers across social, mobile, and the web. Customers include Starwood Hotels & Resorts Worldwide, Sony Online Entertainment, Kaiser-Permanente, NCM Fathom Events,...
PunchTab is a simple tool that embeds a sharing button on a webpage or blog and encourages people to engage and share content via social channels (Facebook, Twitter and Google+) by offering rewards and prizes.
Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
The Fliptu platform offers brands a comprehensive suite of social aggregation tools to aggregate and curate their best brand and fan social content into social visualizations. In 60 seconds, a brand can build a campaign and have it live and embedded anywhere with a single line of iFrame code.
PointBurst is an emerging company with a platform for helping spread social messaging virally through friend and advocate networks. Messages are crafted and shared with friends / advocates who then share them with their personal networks - posting approved versions of the original messages as if ...
Tagspire is a social commerce network comprised of organic curated user content blended with product reviews providing a means for users to gain a commission for their brand/product endorsement. Tagspire aims to create a seamless process facilitating consumer to consumer sales and rewards.
Sociolus is a social media marketing solution that provides competitor analytics. It helps business see what competitors are doing and how they compare to them. With this tool, businesses can also identify the top brands, posts, influencers and trends.
Unified Social is a social media marketing and management solution built around features such as data-driven insights, content management, predictive engagment tools, and cross-channel advertising.
Tint is a social media marketing platform. The solution is designed to help businesses connect brands and fans into one social hub.
SoClever provides social login and sharing tools to help conversion rates, registration rates and lower cart abandonment rates. The tools are free to use and try. SoClever's dashboard provides paying customers unique demographic insights into their customers. This allows for more relevant mess...
Storewoot is a tool that allows users to promote Etsy stores on Pinterest.
Sotrender uses big data to help marketing and sales professionals make better decisions in social media. The vendor says they provide users with multiple solutions to analyze and optimize performance in social media, especially on Facebook, Twitter, Instagram, and YouTube, as well as to check res...