Social Media Marketing Tools
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monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
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Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts…
EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run…
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"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram,…
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social…
Livefyre was acquired in 2016 and is now part of Adobe Experience Manager. Later versions of AEM include features of Livefyre pre-installed. Livefyre (or the Livefyre Studio app) is a content curation, social media UGC, audience engagement application that enables users to access…
PosterMyWall in San Mateo offers their digital marketing technology, providing graphics and templates for users to deploy across social media in posts or via digital signage (e.g. menus).
eCommerce brands can use Tagshop to drive their conversions and social proof with solutions like Shoppable galleries, visual UGC, customer reviews, & social shopping.
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced…
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and…
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, ResellerRatings.com had over 6.2 million…
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.
Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real…
GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action…
SocialHP (or Social HorsePower) offers software to help create a successful advocacy program and suppot social media marketing.
MobileMonkey, headquartered in Boston, offers their social media messaging marketing tool to marketers and agencies, featuring chatbots, landing page creation, integration with social ads, and an emphasis on Facebook. They offer a free plan and a paid plan with more advanced features…
Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.
HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.
Social media management software for Facebook. No longer supported by Infusionsoft.
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of…
Juicer is a social media aggregator that curates social media content from different social channels such as Facebook, Twitter, and Instagram into one simple feed that can be embedded anywhere. The tool allows users to organize content into one platform and introduce visitors to…
What is VistaCreate (ex-Crello)?VistaCreate is an online visual editing tool for creating videos, animations, graphic designs for social media, print, websites, or virtually any kind of static and animated design for commercial, business, or personal needs. On October 27, 2021 Crello…
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for…
Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes…
Lumen5 in Vancouver aims to enable teams to create social media content in minutes, working with enterprise brands, organizations, and creatives to produce engaging videos that get results. Powered by AI and designed for business, the vendor states their platform allows users to…
Social Media Marketing Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Social Media Marketing Tools
What are Social Media Marketing Tools?
Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).
Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profiles and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.
Benefits of Social Media Marketing Tools
SMM software has become an essential part of many Martech stacks. These type of tools can benefit businesses in a number of key ways, including:
time savings
Improved organization and centralization
increased brand awareness
a greater understanding of engagement levels
They are also often easy to learn how to use, making it easier for whole teams to adopt the new tool. Social media marketing tools that focus more narrowly on one capability area can also be quite affordable, even for small businesses.
Different Types of Social Media Marketing (SMM) Software
Some vendors offer all-in-one, or suite-style, SMM platforms. These platforms typically include a social media monitoring, engagement, and analytics piece. Examples of vendors that provide social media marketing suites include Hootsuite and Buffer.
On the other hand, some vendors offer point solutions that focus specifically on one of the following social media marketing areas below:
social media publishing and scheduling
social media monitoring and listening
social media analytics and reporting
paid advertising Tools
content creation tools
There are also platform-specific tools that integrate and work with one or more social media platforms, like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
Social Media Marketing Tools Features
Many social media marketing tools are specialists. Thus they may provide just one or several of these things:
Social media aggregation, RSS Feed, or social dashboard
Social media widget, browser extensions
Location-based services and analytics
Chat and social media messaging
Unified social inbox
Social media brand search tool
Media (e.g. gif) uploading, distribution
Social contesting and sweepstakes
Social media games
Social media incentives and prize fulfillment
Social media brand activation
Hashtag campaign
Contesting and campaign analytics
Social wall for events or website
Link shortening for campaigns
Social Media Marketing Tools Evaluation
Before deciding to purchase one SMM product over another, consider the following key factors:
Pricing model: Not all social media marketing tools have the same type of pricing structure. For example, some tools like Agorapulse and Buffer charge a monthly or yearly fee and have a fixed number of users. Other tools like SproutSocial charge per user per month. Generally speaking, social media marketing suite tools tend to be more expensive than products that focus on a specific area, like content creation.
User-friendliness: While many SMM tools are quite user-friendly, some can take longer to learn how to use than others. If your team members are going to be the main end-users of the product, make sure they have the opportunity to trial the solution first. Selecting a tool that’s easier for end-users at your company to use will help increase the adoption of the tool and lead to faster results.
Features: Some SMM tools offer a suite of capabilities while others focus on specific areas like content creation, social listening and monitoring, or publishing and scheduling. First, identify what your must-have features for a new social media marketing tool are, this will help you decide whether to invest in a suite-level product or a more narrowly focused tool.
Pricing Information
Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, the pricing of social activation tools is typically tiered. Tiers may support variable amounts of user accounts, the volume of outreach, or include additional advanced features.
Some tools will charge a given fee per month or year, while others charge per user per month or year. Enterprise-level plans usually provide dedicated account management and 24/7 customer support.
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Frequently Asked Questions
What do social media marketing tools do?
Social media marketing (SMM) tools help businesses connect with their customers and broader audience across social media platforms. These platforms include Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. However, not all SMM tools offer the same exact features. For example, some may focus specifically on content creation, content publishing and scheduling, social monitoring and listening, or social media analytics.
But all social media monitoring tools help companies achieve the same goal: to increase their brand presence and awareness on social media platforms and connect with their audience on those platforms.
Why are social media marketing tools important?
Having a social media promotion and response strategy is a key piece of a brand’s overall marketing strategy. Social media has become an important part of consumers’ lives, with many preferring to purchase directly from brands or provide feedback on various social media platforms.
Social media marketing tools can help companies execute their social marketing strategy while helping them streamline content production and scheduling, save time, monitor their brand presence online, and centralize customer feedback across social platforms.
What are the top social media marketing tools to consider?
According to end-user feedback from reviewers on TrustRadius, the top-rated social media marketing tools include:
On TrustRadius, these products are frequently compared with alternative SMM tools like Hootsuite, Later, and Social Studio.
How much do social media marketing tools cost?
Some tools like Buffer and Hootsuite offer a free version of their platform. However, these plans typically offer limited functionality and only one user license. Paid SMM tools can cost as little as $15/user/month and range up to multiple hundreds of dollars per month per user.
Certain tools like Buffer, Hootsuite, and Agorapulse provide a fixed set of users per plan, rather than charging per user. Other social media marketing products like Sprout Social charge per user.