Best Social Media Marketing Tools39Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following: 1. Social media advertising tools 2. Social media advocacy tools 3. Social media promotion tools 4. Social media curation toolsBazaarvoice Curations1 (Discontinued Product)3 Ads Optimization10 (Discontinued)11 Social20SoClever21 Social Media24

Social Media Marketing Tools

Best Social Media Marketing Tools

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Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).

Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:

  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

Listings (26-50 of 75)

Bazaarvoice is a network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Online, in-store, and on mobile devices, Bazaarvoice’s technology platform is designed to engage consumers, ...

2 Ratings

Juicer is a social media aggregator that curates all of your social media content from different social channels such as Facebook, Twitter, and Instagram into one simple feed you can embed anywhere. The tool allows you to organize your content into one platform and introduce your visitors to your...

3 Ratings

Kontentino is a social media planning and collaboration tool. It promises to enable advertising agencies and their clients to seamlessly collaborate when creating and approving social media content and ads. The vendor says that as a result, the quality of content improves and mistakes or fails ar...

4 Ratings

The Socedo platform provides automated social media lead generation at scale. Sales and marketing professionals use Socedo to find leads based on a targeted social buyer persona of keywords, hashtags, location, and real-time behavior. Socedo automatically initiates engagement with leads on Twitte...

9 Ratings

RebelMouse is a revolutionary new way for content creators to reach, engage and grow their audiences. With its fully integrated suite of mobile and web authoring, feed management, visual presentation, and content distribution applications, RebelMouse empowers Rebels ranging from leading brands an...

5 Ratings

Tint provides a social media marketing platform. The vendor's stated mission is to help organizations drive deeper relationships with their customers through social media.

37 Ratings is one of the three products that constitute Salesforce Social Studio, a unified social marketing suite. The two other products that make up this suite are Radian6 and Buddy Media. allows businesses to build, optimize and automate highly targeted social advertising campaigns...

PunchTab was a tool that embeds a sharing button on a webpage or blog and encourages people to engage and share content via social channels (Facebook, Twitter and Google+) by offering rewards and prizes. It was acquired by Walmart Labs and integrated into the Sam's Club ecommerce experience. It i...

2 Ratings

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...

7 Ratings

Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.

2 Ratings

MobileMonkey, headquartered in Boston, offers their social media messaging marketing tool to marketers and agencies, featuring chatbots, landing page creation, integration with social ads, and an emphasis on Facebook. They offer a free plan and a paid plan with more advanced features (e.g. bot an...

We don't have enough ratings and reviews to provide an overall score.

The Fliptu platform offers brands a comprehensive suite of social aggregation tools to aggregate and curate their best brand and fan social content into social visualizations. In 60 seconds, a brand can build a campaign and have it live and embedded anywhere with a single line of iFrame code.

We don't have enough ratings and reviews to provide an overall score.

PointBurst is an emerging company with a platform for helping spread social messaging virally through friend and advocate networks. Messages are crafted and shared with friends / advocates who then share them with their personal networks - posting approved versions of the original messages as if ...

We don't have enough ratings and reviews to provide an overall score.

Tagspire is a social commerce network comprised of organic curated user content blended with product reviews providing a means for users to gain a commission for their brand/product endorsement. Tagspire aims to create a seamless process facilitating consumer to consumer sales and rewards.

We don't have enough ratings and reviews to provide an overall score.

Sociolus is a social media marketing solution that provides competitor analytics. It helps business see what competitors are doing and how they compare to them. With this tool, businesses can also identify the top brands, posts, influencers and trends.

We don't have enough ratings and reviews to provide an overall score.

Unified Social is a social media marketing and management solution built around features such as data-driven insights, content management, predictive engagment tools, and cross-channel advertising.

We don't have enough ratings and reviews to provide an overall score.

SoClever provides social login and sharing tools to help conversion rates, registration rates and lower cart abandonment rates. The tools are free to use and try. SoClever's dashboard provides paying customers unique demographic insights into their customers. This allows for more relevant mess...

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SaaS Labs provides Viralwoot, a Pinterest marketing tool. 

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Sotrender is a social media analytics solution that is designed for brands and agencies. 

We don't have enough ratings and reviews to provide an overall score.

Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign...

We don't have enough ratings and reviews to provide an overall score.

Viral Content Buzz is a social media and content marketing platform built to increase visibility and authority of users' social media accounts.