Best Social Media Marketing Tools39Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following: 1. Social media advertising tools 2. Social media advocacy tools 3. Social media promotion tools 4. Social media curation toolsContentivo1https://media.trustradius.com/vendor-logos/Rs/E9/GMJMP73R7PUI-180x180.PNGInsightpool Social Selling Platform2https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNGInsightpool Enterprise Custom Solutions3https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNGDeal Maker4https://media.trustradius.com/product-logos/NJ/c7/9A0Z6UA4WK22-180x180.PNGNotified5https://media.trustradius.com/vendor-logos/aj/CY/NUW80TGCP0MI-180x180.JPEGKeepstream6https://media.trustradius.com/vendor-logos/yb/C9/LCP6ARMJRV90.pngGood Audience7Publicfast8https://media.trustradius.com/product-logos/6z/mr/X2XGABGUW4UT-180x180.PNGGoCinchy Social9https://media.trustradius.com/product-logos/6O/UY/4KUH8OQHOTAU-180x180.PNGViralwoot10https://media.trustradius.com/product-logos/oX/de/6MAUUTRRRANA-180x180.JPEGGetSocial11https://media.trustradius.com/vendor-logos/BT/qc/IKZKLVHKT8N7-180x180.PNGCloudSquads Social Marketing12https://media.trustradius.com/vendor-logos/md/TK/UPQUCQUDA38T-180x180.JPEGOpenText Tempo Social13https://media.trustradius.com/vendor-logos/Jo/Dc/J5BO5E4D2RK8-180x180.JPEGKomfo14https://media.trustradius.com/product-logos/nO/n7/W1A3UHEDXNBG.pngEngageform by 4screens15https://media.trustradius.com/product-logos/wU/Ij/UKTES6T4W2SF-180x180.JPEGBrandpointHUB16https://media.trustradius.com/product-logos/UG/DG/J65ZVR1ISU71-180x180.JPEGFacelift Cloud17https://media.trustradius.com/product-logos/P9/Z7/FQL356OC4V7G-180x180.PNGinboundli18https://media.trustradius.com/product-logos/T4/eC/4GBWONB6EF3K-180x180.JPEGPubling19https://media.trustradius.com/product-logos/Df/9I/M6Z8QF8CITK7-180x180.JPEGCrowdControlHQ20https://media.trustradius.com/product-logos/bi/oZ/WAK1WRTWJHBF-180x180.PNGQualifio21https://media.trustradius.com/product-logos/Tj/lr/ANBSBD2EVABO-180x180.JPEGIntellasphere Brand Affinity Marketing System22https://media.trustradius.com/product-logos/Xf/47/6T03S4VKW2T2-180x180.JPEGmLabs23https://media.trustradius.com/vendor-logos/aG/7P/ODB8P8XWOU4C-180x180.PNGStackla24https://media.trustradius.com/vendor-logos/b4/24/SDTNQ88IPBGK-180x180.JPEGAdzooma25https://media.trustradius.com/product-logos/BF/zB/OZAEMKNUJX1K-180x180.JPEG

Social Media Marketing Tools

Best Social Media Marketing Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

Listings (51-75 of 75)

We don't have enough ratings and reviews to provide an overall score.

Contentivo is an employee advocacy and content marketing platform that uses a company's current employees to help drive traffic via social media.

We don't have enough ratings and reviews to provide an overall score.

Insightpool provides a social sales and intelligence platform. The vendor says they are revolutionizing the way brands build relationships by helping marketers identify who to spend time talking to, and powering them to nurture the right relationships that will drive measurable revenue and results.

We don't have enough ratings and reviews to provide an overall score.

Insightpool provides a social sales and intelligence platform. The vendor says they are revolutionizing the way brands build relationships by helping marketers identify who to spend time talking to, and powering them to nurture the right relationships that will drive measurable revenue and results.

We don't have enough ratings and reviews to provide an overall score.

Deal Maker converts online traffic to actual customers, and helps business owners generate sales on social media. Key features include instant payment when a customer buys your deal, lower fees than traditional deal companies, and you are given complete control of the deals and promotions you ru...

We don't have enough ratings and reviews to provide an overall score.

Notified is an enterprise-level social listening tool.

We don't have enough ratings and reviews to provide an overall score.

Software for organizing and sharing tweets to blogs and websites.

We don't have enough ratings and reviews to provide an overall score.

Good Audience is a social media marketing solution built around features such as personalized content marketing strategies, customer engagement, and targeting and segmenting audiences.

We don't have enough ratings and reviews to provide an overall score.

Publicfast is an influencer marketing platform from the Ukrainian company of the same name.

We don't have enough ratings and reviews to provide an overall score.

SaaS Labs provides Viralwoot, a Pinterest marketing tool. 

We don't have enough ratings and reviews to provide an overall score.

GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action buttons (Face...

We don't have enough ratings and reviews to provide an overall score.

CloudSquads Social Marketing is designed to turn social conversations into actionable insights. It can be used with an organization's existing CRM systems, marketing automation systems and email management systems. The vendor's value proposition is that the solution can help users leverage socia...

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Komfo is a social media marketing platform from the Danish company of the same name.

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4screens provides two products - Engageform and Studio. Engageform is a tool for creating quizzes, surveys and polls. Studio is a tool for building engagement apps and web widgets.

We don't have enough ratings and reviews to provide an overall score.

Brandpoint provides a content marketing platform. Founded in 1996, Brandpoint is based in South Hopkins, MN.

We don't have enough ratings and reviews to provide an overall score.

Facelift believes software is the key enabler for sustainable and successful social media marketing. Founded in 2011, Facelift is based in Hamburg, Germany.

We don't have enough ratings and reviews to provide an overall score.

inboundii is a leading content curation and research provider for B2B enterprises, marketing agencies and small businesses located in the US, Canada, Australia and the UK. Their solution is used to source and distribute content in over 250 distinct industries and niches.

We don't have enough ratings and reviews to provide an overall score.

Publing provides social media marketing solutions

We don't have enough ratings and reviews to provide an overall score.

CrowdControlHQ is an award-winning social media management and compliance platform for large enterprise organisations in the UK. The vendor says the CrowdControlHQ software platform enables marketing, communications and customer service teams to manage all inbound and outbound activity with mult...

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Qualifio is one the fastest growing SaaS scale-up in Belgium. With a staff of 35 and offices in Louvain-la-Neuve, Paris, Amsterdam and Madrid, it has grown as the Leading Engagement & Data Collection Platform in Europe. Its users include leading brands, agencies and media companies across Eur...

We don't have enough ratings and reviews to provide an overall score.

mLabs headquartered in Sao Paulo provides their social media management platform, providing workflow, scheduling, and analytics for posts to Facebook, Instagram, and other social media sites.

We don't have enough ratings and reviews to provide an overall score.

Stackla is a UGC management and marketing application, from the company of the same name headquartered in San Francisco.

We don't have enough ratings and reviews to provide an overall score.

Adzooma is an all-in-one automated PPC advertising platform that allows users to track, analyze, optimize and increase the profitability of their digital marketing campaigns. In 2018 Adzooma partnered with Google to broaden its solutions for SMEs, making it easier for them to advertise on Google...