Social Media Marketing Tools
Best Social Media Marketing Tools
- Top Rated Social Media Marketing Tools include: Outgrow, Oktopost, Woobox, Falcon.io, Buffer, AgoraPulse, GaggleAMP Amplify, Bazaarvoice Conversations, Spredfast, Yotpo, Livefyre Studio, and Storify.
- Other Social Media Marketing Tools on the TrustMap include: Socialbakers Suite, Sprout Social, Sprinklr, Wyng (formerly Offerpop), Shoutlet, Cool Tabs, Lithium Social Media Management, and Oracle Social Cloud.
- A complete list of Social Media Marketing Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Marketing Tools Overview
What are Social Media Marketing Tools?
Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).
Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.
Social Media Marketing Tools Features & Capabilities
Many social media marketing tools are specialists. Thus they may provide just one or several of these things:
Social media aggregation, RSS Feed or social dashboard
Social media widget, browser extensions
Location-based services and analytics
Chat and social media messaging
Social media brand search tool
Media (e.g. gif) uploading, distribution
Social contesting and sweepstakes
Social media games
Social media incentives and prize fulfillment
Social media brand activation
Contesting and campaign analytics
Social wall for events or website
Link shortening for campaigns
Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.
Social Media Marketing Products
Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign...
Viral Content Buzz is a social media and content marketing platform built to increase visibility and authority of users' social media accounts.
Contentivo is an employee advocacy and content marketing platform that uses a company's current employees to help drive traffic via social media.
The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired back to a ...
Insightpool's Enterprise Custom Solutions is designed to provide Data Insights and Analysis and Custom Social Campaigns that supply in-depth analysis, reporting, market research and actionable custom strategies. The solutions are customized to a company’s brand and marry Insightpool’s knowledge o...
Deal Maker converts online traffic to actual customers, and helps business owners generate sales on social media. Key features include instant payment when a customer buys your deal, lower fees than traditional deal companies, and you are given complete control of the deals and promotions you ru...
Notified is an enterprise-level social listening tool.
Software for organizing and sharing tweets to blogs and websites.
Good Audience is a social media marketing solution built around features such as personalized content marketing strategies, customer engagement, and targeting and segmenting audiences.
Publicfast is an influencer marketing platform from the Ukrainian company of the same name.
GoCinchy is a SaaS based social media marketing solution.
Viralwoot allows users to automate Pinterest marketing and schedule pins. Users can schedule, promote and analyze their complete Pinterest performance from the Viralwoot dashboard. Additionally, users can monitor the performance of their competitors on Pinterest and take their Pinterest marketing...
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...
GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action buttons (Face...
CloudSquads Social Marketing is designed to turn social conversations into actionable insights. It can be used with an organization's existing CRM systems, marketing automation systems and email management systems. The vendor's value proposition is that the solution can help users leverage socia...
OpenText Tempo Social is a social media marketing solution.
Komfo is a social media marketing platform from the Danish company of the same name.
Engageform is an interactive content creation platform. Users can quickly create viral quizzes, surveys and polls. Users can also generate leads, drive social traffic to their website and get feedback from their customers. According to the vendor, users can also create Buzzfeed like quizzes and e...
BrandpointHUB aims to empower the modern marketer to produce better content faster. According to the vendor, BrandpointHUB is built by content marketers for content marketers, and leverages Brandpoint's 20+ years in the content business and experience with producing millions of pieces of content ...
The Facelift Cloud is a multi-certified software solution that includes all the necessary components for professional social media marketing at the enterprise level. The Facelift Cloud solutions consolidates eight modules in one integrated solution. The modules include: Dashboard, Moderation, Pub...
inboundli is a content curation platform designed for social marketing and sales enablement. inboundli merges social signals and machine learning to help companies use third-party content for building effective distribution channels on social media, email, and company blogs. According to the vend...
Publing is a social media aggregator that collects posts from the most popular platforms and displays the curated content on various screens. The vendor says Publing is used by businesses to reach more customers with the power of user-generated content. The vendor’s value proposition is that Pub...
CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively manage and m...
Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify...
Juicer is a social media aggregator that curates all of your social media content from different social channels such as Facebook, Twitter, and Instagram into one simple feed you can embed anywhere. The tool allows you to organize your content into one platform and introduce your visitors to your...