Best Social Media Marketing Tools39Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following: 1. Social media advertising tools 2. Social media advocacy tools 3. Social media promotion tools 4. Social media curation toolsCloudSquads Social Marketing1https://media.trustradius.com/vendor-logos/md/TK/UPQUCQUDA38T-180x180.JPEGGetSocial2https://media.trustradius.com/vendor-logos/BT/qc/IKZKLVHKT8N7-180x180.PNGNotified3https://media.trustradius.com/vendor-logos/aj/CY/NUW80TGCP0MI-180x180.JPEGInsightpool Enterprise Custom Solutions4https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNGSotrender5https://media.trustradius.com/product-logos/kG/a2/5GFZ0ZD6CAUS-180x180.JPEGGoCinchy Social6https://media.trustradius.com/product-logos/6O/UY/4KUH8OQHOTAU-180x180.PNGViralwoot7https://media.trustradius.com/product-logos/oX/de/6MAUUTRRRANA-180x180.JPEGCrowdControlHQ8https://media.trustradius.com/product-logos/bi/oZ/WAK1WRTWJHBF-180x180.PNGKomfo9https://media.trustradius.com/product-logos/nO/n7/W1A3UHEDXNBG.pngEngageform by 4screens10https://media.trustradius.com/product-logos/wU/Ij/UKTES6T4W2SF-180x180.JPEGPublicfast11https://media.trustradius.com/product-logos/6z/mr/X2XGABGUW4UT-180x180.PNGTout (discontinued)12https://media.trustradius.com/vendor-logos/uZ/SN/NZL4L1QNE0W9-180x180.PNGBrandpointHUB13https://media.trustradius.com/product-logos/UG/DG/J65ZVR1ISU71-180x180.JPEGStorewoot14https://media.trustradius.com/product-logos/T6/GR/SM6QJGSP31RD-180x180.JPEGinboundli15https://media.trustradius.com/product-logos/T4/eC/4GBWONB6EF3K-180x180.JPEGPubling16https://media.trustradius.com/product-logos/Df/9I/M6Z8QF8CITK7-180x180.JPEGQualifio17https://media.trustradius.com/product-logos/Tj/lr/ANBSBD2EVABO-180x180.JPEGIntellasphere Brand Affinity Marketing System18https://media.trustradius.com/product-logos/Xf/47/6T03S4VKW2T2-180x180.JPEGmLabs19https://media.trustradius.com/vendor-logos/aG/7P/ODB8P8XWOU4C-180x180.PNGPosterMyWall20https://media.trustradius.com/vendor-logos/Qd/xc/JTK2V2QVZ7Z3-180x180.JPEGSendPilot21https://media.trustradius.com/vendor-logos/vJ/td/40CQ05V9T1AS-180x180.JPEGFacelift Cloud22https://media.trustradius.com/product-logos/P9/Z7/FQL356OC4V7G-180x180.PNGInsightpool Social Selling Platform23https://media.trustradius.com/vendor-logos/YT/dU/OBLFQFODPS3V-180x180.PNGGood Audience24Traject Social25https://media.trustradius.com/product-logos/3I/OM/1L51MUMRIQE1-180x180.PNG

Social Media Marketing Tools

Best Social Media Marketing Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

Listings (51-75 of 76)

We don't have enough ratings and reviews to provide an overall score.

CloudSquads Social Marketing is designed to turn social conversations into actionable insights. It can be used with an organization's existing CRM systems, marketing automation systems and email management systems. The vendor's value proposition is that the solution can help users leverage social c…

We don't have enough ratings and reviews to provide an overall score.

GetSocial helps eCommerce websites increase their sales by generating highly qualified traffic, boosting visibility and purchase intent, and providing data on their visitors. We do so by providing a simple tool to create social action buttons. Companies now use regular social action buttons (Faceboo…

We don't have enough ratings and reviews to provide an overall score.

Notified is an enterprise-level social listening tool.

We don't have enough ratings and reviews to provide an overall score.

Insightpool's Enterprise Custom Solutions is designed to provide Data Insights and Analysis and Custom Social Campaigns that supply in-depth analysis, reporting, market research and actionable custom strategies. The solutions are customized to a company’s brand and marry Insightpool’s knowledge of m…

We don't have enough ratings and reviews to provide an overall score.

Sotrender uses big data to help marketing and sales professionals make better decisions in social media. The vendor says they provide users with multiple solutions to analyze and optimize performance in social media, especially on Facebook, Twitter, Instagram, and YouTube, as well as to check result…

We don't have enough ratings and reviews to provide an overall score.

Viralwoot allows users to automate Pinterest marketing and schedule pins. Users can schedule, promote and analyze their complete Pinterest performance from the Viralwoot dashboard. Additionally, users can monitor the performance of their competitors on Pinterest and take their Pinterest marketing to…

We don't have enough ratings and reviews to provide an overall score.

CrowdControlHQ is the social media platform to engage your audience, manage your activity, and analyse your performance. CrowdControlHQ software tools help you deliver engaging social media marketing content, delight customers with exceptional social customer service, and effectively manage and meas…

We don't have enough ratings and reviews to provide an overall score.

Komfo is a social media marketing platform from the Danish company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Engageform is an interactive content creation platform. Users can quickly create viral quizzes, surveys and polls. Users can also generate leads, drive social traffic to their website and get feedback from their customers. According to the vendor, users can also create Buzzfeed like quizzes and enga…

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Publicfast is an influencer marketing platform from the Ukrainian company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Tout was an online social networking service and microblogging service that enables its users to send or share short promotional videos. The service is not available (discontinued early 2019).

We don't have enough ratings and reviews to provide an overall score.

BrandpointHUB aims to empower the modern marketer to produce better content faster. According to the vendor, BrandpointHUB is built by content marketers for content marketers, and leverages Brandpoint's 20+ years in the content business and experience with producing millions of pieces of content for…

We don't have enough ratings and reviews to provide an overall score.

Storewoot is a tool that allows users to promote Etsy stores on Pinterest.

We don't have enough ratings and reviews to provide an overall score.

inboundli is a content curation platform designed for social marketing and sales enablement. inboundli merges social signals and machine learning to help companies use third-party content for building effective distribution channels on social media, email, and company blogs. According to the vendor,…

We don't have enough ratings and reviews to provide an overall score.

Publing is a social media aggregator that collects posts from the most popular platforms and displays the curated content on various screens. The vendor says Publing is used by businesses to reach more customers with the power of user-generated content. The vendor’s value proposition is that Publin…

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Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify th…

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mLabs headquartered in Sao Paulo provides their social media management platform, providing workflow, scheduling, and analytics for posts to Facebook, Instagram, and other social media sites.

We don't have enough ratings and reviews to provide an overall score.

PosterMyWall in San Mateo offers their digital marketing technology, providing graphics and templates for users to deploy across social media in posts or via digital signage (e.g. menus).

We don't have enough ratings and reviews to provide an overall score.

SendPilot is an automated content creation platform for social media marketing from the small company of the same name in London. It takes blog posts and creates an SEO friendly social media campaign scheduled over 3 months automatically, with hashtags, backlinks, images and unique content snippets …

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The Facelift Cloud is a multi-certified software solution that includes all the necessary components for professional social media marketing at the enterprise level. The Facelift Cloud solutions consolidates eight modules in one integrated solution. The modules include: Dashboard, Moderation, Publis…

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The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired back to a CRM…

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Good Audience is a social media marketing solution built around features such as personalized content marketing strategies, customer engagement, and targeting and segmenting audiences.

We don't have enough ratings and reviews to provide an overall score.

Traject Social delivers what the vendor describes as an easy-to-use social media management platform for boutique agencies, small businesses, and mid-sized agencies. Billed as affordable social media software, Traject Social allows users to automate elements of a social media strategy so users can…

TrustRadius Top Rated for 2020

2020 Top Rated Social Media Marketing Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Marketing Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.