Social Media Marketing Tools

TrustRadius Top Rated for 2023

Top Rated Products

(1-3 of 3)

1
monday marketer

monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.

2
Hootsuite

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage…

3
Khoros Marketing

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

All Products

(51-75 of 363)

51
Creatosaurus

Creatosaurus is a a creative & marketing platform to tell stories at scale. Marketing teams struggle to get their work done & let alone scale their marketing efforts. Telling stories in the digital & social media world is a stressful & chaotic process with just…

52
Navicosoft - Digital Marketing Agency

Navicosoft, a full-service Digital Marketing Agency, delivers result-oriented Internet Marketing Services. As a Digital Marketing Agency, they develop ideas to give their clients appropriate results.

53
NewzSocial

Newzsocial is an enterprise-level social media marketing platform.

Explore recently added products

54
PunchTab (Discontinued)

PunchTab was a tool that embeds a sharing button on a webpage or blog and encourages people to engage and share content via social channels (Facebook, Twitter and Google+) by offering rewards and prizes. It was acquired by Walmart Labs and integrated into the Sam's Club ecommerce…

55
Insightpool Ads Optimization

Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict…

56
neontools

Create short links and track clicks (neon.ly): Transform URLs into customised short links and gather analytical data about clicks.Create micro landing pages (neon.page):Create small landing pages with multiple links. For example for an Instagram biography or as a simple portfolio…

57
Socedo

The Socedo platform provides automated social media lead generation at scale. Sales and marketing professionals use Socedo to find leads based on a targeted social buyer persona of keywords, hashtags, location, and real-time behavior. Socedo automatically initiates engagement with…

58
Curalate

Curalate is a visual marketing platform for Instagram, Pinterest, Tumblr and Facebook. It helps organizations improve their brand's web presence with image analytics and user generated content.

59
SmarterQueue

SmarterQueue is an intelligent social media scheduling tool that aims to empower marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. The vendor states it: Sparks conversations that fuel growth.Helps users…

60
Linkjoy.io

With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps users Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors, and power up posts on Instagram, taking followers where they need to be. Users can shorten URLs and run scripts to retarget one…

61
Pulsar CORE

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content…

62
TINT

TINT is an enterprise User Generated Content platform boasting users among 5,000 brands around the world to incorporate authentic user content, engage consumers, convert sales, and inspire action across every customer touch point. The platform is used to find, filter, curate, obtain…

64
Nosto Visual UGC, powered by Stackla

A solution to discover, curate, rights manage, and display visual user-generated content (UGC) across online experiences—from websites and emails to social media, and ads. Nosto acquired Stackla in June of 2021.

65
TubeBuddy

TubeBuddy is a browser extension & mobile app from the company of the same name in San Diego, that integrates directly into YouTube to help users run their channels more easily.

66
SocialBee

SocialBee is an AI-powered social media management tool that empowers its customers to share content across multiple social networks from one place. Using such a tool, the user can set a posting schedule, have content shared as planned, and then analyze the performance of their…

68
Qualifio

Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise…

69
Conte.ai

Conte.ai (formerly Contenive, or Postoplan) is a web-service that maintains the whole lifecycle of running social media profiles for businesses of various sizes and in all industries.Conte.ai's objective is to liberate company owners from the whole content production process, not…

70
TikTok for Business

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an…

71
Loomly

Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube,…

72
vidIQ

vidIQ is a YouTube audience development and management suite that helps brands and agencies grow their views and subscribers, from the company of the same name in San Franciso. vidIQ's solution assists YouTube Marketers through their workflows, including uploading their videos at…

74
Marsello
0 reviews

Marsello is a marketing solution for small and medium sized retailers, that helps them sell more in-store and online. Retailers can run targeted and timely marketing with data-driven automation, email, SMS, & loyalty programs and now, social media management. Capabilities encompass…

75
Kolsquare
0 reviews

Kolsquare is a solution for managing KOL (key opinion leader)Marketing campaigns designed to optimise brand communication strategies in response to new digital challenges. Using their technology, professionals can identify Influencers (or KOL) profiles, manage their KOL Marketing…

Social Media Marketing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Social Media Marketing Tools

What are Social Media Marketing Tools?

Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profiles and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Benefits of Social Media Marketing Tools

SMM software has become an essential part of many Martech stacks. These type of tools can benefit businesses in a number of key ways, including:


  • time savings

  • Improved organization and centralization

  • increased brand awareness

  • a greater understanding of engagement levels


They are also often easy to learn how to use, making it easier for whole teams to adopt the new tool. Social media marketing tools that focus more narrowly on one capability area can also be quite affordable, even for small businesses.

Different Types of Social Media Marketing (SMM) Software

Some vendors offer all-in-one, or suite-style, SMM platforms. These platforms typically include a social media monitoring, engagement, and analytics piece. Examples of vendors that provide social media marketing suites include Hootsuite and Buffer.


On the other hand, some vendors offer point solutions that focus specifically on one of the following social media marketing areas below:


There are also platform-specific tools that integrate and work with one or more social media platforms, like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Social Media Marketing Tools Features

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed, or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Unified social inbox

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Social Media Marketing Tools Evaluation

Before deciding to purchase one SMM product over another, consider the following key factors:


  • Pricing model: Not all social media marketing tools have the same type of pricing structure. For example, some tools like Agorapulse and Buffer charge a monthly or yearly fee and have a fixed number of users. Other tools like SproutSocial charge per user per month. Generally speaking, social media marketing suite tools tend to be more expensive than products that focus on a specific area, like content creation.


  • User-friendliness: While many SMM tools are quite user-friendly, some can take longer to learn how to use than others. If your team members are going to be the main end-users of the product, make sure they have the opportunity to trial the solution first. Selecting a tool that’s easier for end-users at your company to use will help increase the adoption of the tool and lead to faster results.


  • Features: Some SMM tools offer a suite of capabilities while others focus on specific areas like content creation, social listening and monitoring, or publishing and scheduling. First, identify what your must-have features for a new social media marketing tool are, this will help you decide whether to invest in a suite-level product or a more narrowly focused tool.

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, the pricing of social activation tools is typically tiered. Tiers may support variable amounts of user accounts, the volume of outreach, or include additional advanced features.


Some tools will charge a given fee per month or year, while others charge per user per month or year. Enterprise-level plans usually provide dedicated account management and 24/7 customer support.


Related Categories

Frequently Asked Questions

What do social media marketing tools do?

Social media marketing (SMM) tools help businesses connect with their customers and broader audience across social media platforms. These platforms include Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. However, not all SMM tools offer the same exact features. For example, some may focus specifically on content creation, content publishing and scheduling, social monitoring and listening, or social media analytics.

But all social media monitoring tools help companies achieve the same goal: to increase their brand presence and awareness on social media platforms and connect with their audience on those platforms.

Why are social media marketing tools important?

Having a social media promotion and response strategy is a key piece of a brand’s overall marketing strategy. Social media has become an important part of consumers’ lives, with many preferring to purchase directly from brands or provide feedback on various social media platforms.

Social media marketing tools can help companies execute their social marketing strategy while helping them streamline content production and scheduling, save time, monitor their brand presence online, and centralize customer feedback across social platforms.

What are the top social media marketing tools to consider?

According to end-user feedback from reviewers on TrustRadius, the top-rated social media marketing tools include:

On TrustRadius, these products are frequently compared with alternative SMM tools like Hootsuite, Later, and Social Studio.

How much do social media marketing tools cost?

Some tools like Buffer and Hootsuite offer a free version of their platform. However, these plans typically offer limited functionality and only one user license. Paid SMM tools can cost as little as $15/user/month and range up to multiple hundreds of dollars per month per user.

Certain tools like Buffer, Hootsuite, and Agorapulse provide a fixed set of users per plan, rather than charging per user. Other social media marketing products like Sprout Social charge per user.